{"id":1651,"date":"2020-05-27T00:00:00","date_gmt":"2020-05-27T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1651"},"modified":"2024-09-03T14:59:57","modified_gmt":"2024-09-03T18:59:57","slug":"the-101-series-the-need-to-know-about-international-seo","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/the-101-series-the-need-to-know-about-international-seo\/","title":{"rendered":"The \u2018101\u2019 Series: The Need-To-Know About International SEO"},"template":"","blog_categories":[107,15],"resource_categories":[27,37,30,35,26,21,23,32,22,31,25,17,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1651","blog","type-blog","status-publish","hentry","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-industry-b2b-manufacturing","resource_categories-content-type-blog-post","resource_categories-business-goal","resource_categories-content-type","resource_categories-industry","resource_categories-topic-international-marketing","resource_categories-role-marketer","resource_categories-business-goal-optimize-performance","resource_categories-role","resource_categories-business-goal-streamline-operations","resource_categories-role-technologists-developers","resource_categories-topic","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"If you\u2019re new to website translation, check out these blog posts to get educated, fast.","news_inline_styles":"","blog_video_id":"","article_body":"\n    <script src=\"https:\/\/fast.wistia.com\/embed\/medias\/8xh46yb070.jsonp\" async><\/script>\n    <script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script>\n    <div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n        <div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n            <div class=\"wistia_embed wistia_async_8xh46yb070 seo=false videoFoam=true\" style=\"height:100%;position:relative;width:100%\">\n                <div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\">\n                    <img src=\"https:\/\/fast.wistia.com\/embed\/medias\/8xh46yb070\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<p>If your website isn\u2019t optimized for organic search in global markets, you\u2019re blowing a big opportunity. As you move forward with your website translation project, make sure your online content is positioned to be found by the audience you want to reach.<\/p>\n<p>If you\u2019re new to website translation\u2014or are working with an agency that can\u2019t properly localize your site\u2019s under-the-hood SEO content\u2014check out these 10 blog posts to get educated, fast:<\/p>\n<h3>Is Your Translation Agency SEO Focused?<\/h3>\n<p>Localizing your website\u2019s on-page content helps with SEO. But to supercharge it, you must translate lots of behind-the-scenes content, too. Can your current translation agency detect and localize that stuff? Find out <a href=\"https:\/\/www.motionpoint.com\/blog\/is-your-translation-agency-seo-focused\/\">in this post<\/a>.<\/p>\n<h3>5 Ways to Optimize Multilingual Websites for Better Engagement and Conversion<\/h3>\n<p>Great SEO and UX can transform your global customers\u2019 interest into action, and then into conversions. But you must optimize your localized sites in powerful ways to win their business. Learn how <a href=\"https:\/\/www.motionpoint.com\/blog\/5-ways-to-optimize-multilingual-websites-for-better-engagement-conversion\/\" target=\"_blank\" rel=\"noopener\">in this post<\/a>.<\/p>\n<h3>Why Full Website Translation Is Critical For Global Markets<\/h3>\n<p>If important sections of your website aren\u2019t translated for global markets\u2014or if an undercooked web translation solution isn\u2019t finding all your content to translate\u2014your international customers may bounce. Find out why <a href=\"https:\/\/www.motionpoint.com\/blog\/why-full-website-translation-is-critical-for-global-markets\/\">in this post<\/a>.<\/p>\n<h3>International Customers Expect Translated Websites. Are You Letting Them Down?<\/h3>\n<p>When you don\u2019t translate your website for global markets, you sabotage its SEO\u2014which wrecks its discoverability in organic search. Learn how to meet your global customers where they\u2019re searching online <a href=\"https:\/\/www.motionpoint.com\/blog\/international-customers-expect-translated-websites.-are-you-letting-them-do\/\">in this post<\/a>.<\/p>\n<h3>Website Translation Accelerates Cross-Border Sales and Growth<\/h3>\n<p>Localizing your website isn\u2019t just good marketing\u2014it boosts global sales and growth in meaningful ways. Learn why translating your site and its SEO-rich content is great for cross-border business <a href=\"https:\/\/www.motionpoint.com\/blog\/website-translation-accelerates-cross-border-sales\/\">in this post<\/a>.<\/p>\n<h3>Optimizing Your Translated Websites For Global Success<\/h3>\n<p>By holistically addressing every aspect of your translated website\u2019s UX, including its SEO, you increase the odds of global visitors becoming repeat customers. Learn which UX features demand the most attention <a href=\"https:\/\/www.motionpoint.com\/blog\/e-book-optimizing-your-translated-websites-for-global-success\/\">in this post<\/a>.<\/p>\n<h3>Brands Boost Market Share When They Localize Transactional Websites<\/h3>\n<p>Serving global markets with localized transactional websites is a smart business move\u2014but there\u2019s plenty you might not know about the process. <a href=\"https:\/\/www.motionpoint.com\/blog\/brands-boost-market-share-when-they-localize-transactional-websites\/\">Check out this post<\/a> for best practices that can help you get discovered by your global customers.<\/p>\n<h3>Maximizing Impact and Performance in Global Markets<\/h3>\n<p>Every part of your international marketing effort should be customized to resonate within your global markets, including your website. Learn why halfhearted, mixed-language websites negatively affect SEO <a href=\"https:\/\/www.motionpoint.com\/blog\/maximizing-impact-and-performance-in-global-markets\/\">in this post<\/a>.<\/p>\n<h3>\u2018Cultural Fluency\u2019 Transforms Site Visitors Into Customers<\/h3>\n<p>How can your website authentically reflect the regional lingo and beliefs of your global markets\u2014and how do efforts enhance your global SEO? Learn why it\u2019s so important for your website to \u201cspeak like a local\u201d <a href=\"https:\/\/www.motionpoint.com\/blog\/cultural-fluency-transforms-site-visitors-into-customers\/\">in this post<\/a>.<\/p>\n<h3>Website Translation Helps B2B Companies, Marketers<\/h3>\n<p>B2B marketers often run a lean team\u2014and are always to do more with less. One way to maximize the value of your translated website is to leverage it for customers and internal teams, too. Discover ways to get the most from your translations <a href=\"https:\/\/www.motionpoint.com\/blog\/website-translation-helps-b2b-companies-marketers\/\">in this post<\/a>.<\/p>\n","article_body_code":"","news_image":{"ID":16402,"id":16402,"title":"101_InternationalSEO_Hero.jpg","filename":"101_InternationalSEO_Hero.jpg","filesize":257643,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/101_InternationalSEO_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/the-101-series-supporting-international-global-marketing\/101_internationalseo_hero\/","alt":"","author":"2","description":"    \t","caption":"","name":"101_internationalseo_hero","status":"inherit","uploaded_to":1640,"date":"2020-06-17 00:00:00","modified":"2020-06-17 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