{"id":1627,"date":"2018-02-05T00:00:00","date_gmt":"2018-02-05T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1627"},"modified":"2023-09-25T10:39:28","modified_gmt":"2023-09-25T14:39:28","slug":"educating-your-marketing-and-localization-managers-about-motionpoint","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/educating-your-marketing-and-localization-managers-about-motionpoint\/","title":{"rendered":"Educate Your Marketing Managers About MotionPoint\u2019s Solution"},"template":"","blog_categories":[107],"resource_categories":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1627","blog","type-blog","status-publish","hentry","blog_categories-translation-technology"],"acf":{"blog_short_description":"MotionPoint won\u2019t replace or duplicate the efforts of your in-house or in-market teams. In fact, we maximize the value of their work\u2014while minimizing their effort.\r\n","news_inline_styles":"","blog_video_id":"","article_body":"

When it comes to choosing a website translation solution, your company\u2019s decision makers may not always have all the information they need to make the best-possible decision.<\/p>\n

In this ongoing blog series, we help you position the value of MotionPoint\u2019s solution to stakeholders within your company. Today, we\u2019ll address some concerns your In-Country Marketing Managers and Localization Managers<\/b> might have about our approach.<\/p>\n

Answers for Marketing Managers<\/h2>\n

Why should I use MotionPoint when I already have an in-house or in-market team that can do what you do?<\/h3>\n

MotionPoint won\u2019t replace or duplicate the efforts of your in-house or in-market teams. In fact, we maximize the value of their work while minimizing their effort. For instance:<\/p>\n

    \n
  • We\u2019ll multiply their content output<\/b> across as many markets and channels (and in as many languages) as you need, making their jobs easier<\/li>\n
  • Our efforts keep them focused<\/b> on developing marketing plans and understanding customer needs, not spending time managing translation agencies and error-prone workflows<\/li>\n
  • It requires specialized skills to produce precise, high-quality business translations. We eliminate this burden from your local teams<\/b>; they may not be professional translators. This eliminates the risk of publishing subpar translations, and frees your team to focus on their primary marketing duties<\/li>\n
  • Since website translation requires far more technical fluency than linguistic fluency, our solution eliminates the need<\/b> for your local staff to make time-sucking, complicated (and pricey) technical requests to your IT team<\/li>\n<\/ul>\n

    With us handling your global sites\u2019 translation, updates and SEO, you can spend your time on more urgent tasks. Don\u2019t worry\u2014your in-market teams\u2019 hard work won\u2019t be wasted in the transition. MotionPoint can repurpose and adapt it to different channels, too.<\/p>\n

    MotionPoint\u2019s efforts keep your in-country marketing teams focused on developing plans and understanding customer needs.<\/p><\/blockquote>\n

    We already have a trusted vendor that handles our localization strategy. I\u2019m also worried it might be complicated to handle so many vendors if I bring on MotionPoint.<\/h3>\n

    MotionPoint\u2019s solution is fully customizable. If you\u2019re committed to a vendor, you can keep it and still get the benefits of MotionPoint\u2019s solution-including industry-leading content-detection technologies, streamlined workflows and excellent translation tools. How? Those translators can use our technology, under the guidance of our experts.<\/p>\n

    If you want to use your own in-house translation team or in-market staff, those linguists can also use MotionPoint\u2019s software. This will streamline the process of website localization, revision and publication.<\/p>\n

    How can we be sure that the content and translation we are getting is top quality, and delivered in our brand\u2019s voice?<\/h3>\n

    Our expert linguists translate for accuracy, cultural fluency, and SEO search terms. This ensures all translated content includes the most relevant word choices for each target market. Our linguists also use a translation glossary and style guide, which you help craft, to ensure your brand\u2019s voice and verve is meticulously recreated in many languages.<\/p>\n

    MotionPoint\u2019s expert linguists translate for accuracy, cultural fluency, and SEO search terms.<\/p><\/blockquote>\n

    You\u2019ll always have the final say in our translations. You can review translated content before it goes live to ensure your company\u2019s voice and tone are maintained. Our translation memory<\/i>\u2014a database of all your translations\u2014provides translation consistency, too. It also ensures you\u2019ll never pay to translate the same content twice.<\/p>\n

    MotionPoint\u2019s solution creates a localized \u2018copy\u2019 of my flagship site. How much can I really customize each global site? Different markets demand different marketing strategies.<\/h3>\n

    Our technology won\u2019t hamstring your ability to craft custom campaigns or content for global markets. MotionPoint\u2019s solution offers several different options for customization:<\/p>\n

      \n
    • You can define the scope of translation\u2014we can translate your entire flagship website, or just strategically-important sections.<\/li>\n
    • You select any customized market-specific, regulatory, or time-sensitive content to be translated-we do the rest.<\/li>\n
    • And if you have different offerings in each market, we can translate separate instances of your origin site for each satellite market.<\/li>\n<\/ul>\n

      How much influence will I really have over the website and the marketing actions over it?<\/h3>\n

      Let\u2019s break down our answer into two categories: your involvement,<\/i> and your control.<\/i><\/p>\n

      Your involvement:<\/b> You can participate in the initial and ongoing website translation process as much as you wish. Engage directly with our team to approve every nuance of word choice, translation quality and more. Or oversee only the content or website sections that are most important to you. Or leave it all up to us. It\u2019s your call. We\u2019re flexible.<\/p>\n

      You can always engage directly with our team to approve every nuance of word choice, translation quality and more.<\/p><\/blockquote>\n

      Your control:<\/b> You can also exert as much control over your localized site\u2019s content and strategy as you like. You can personally craft new content for the site, or collaborate with us. You\u2019re the boss. We\u2019ll never get in the way of your marketing and business goals.<\/p>\n

      Transparency and accessibility: <\/b>Further, MotionPoint\u2019s proxy won\u2019t affect your localized website\u2019s analytics or metrics, so you\u2019ll still be able to gauge performance in as much detail as you choose. We also offer 24\/7 customer support. MotionPoint is available to answer your questions and address your needs every day of the year.<\/p>\n

      Will this increase my workload? I already have a lot of things to do. I don\u2019t want a vendor that will only give me more work.<\/h3>\n

      MotionPoint will reduce your workload, not increase it. Our fully turn-key proxy solution is designed to eliminate customer-side effort across the organization: IT, marketing, sales and more.<\/p>\n

      Conclusion<\/h2>\n

      When you choose MotionPoint as your website translation solution, you get far more than translation. We work with you to ensure your translated content perfectly matches your company\u2019s voice. And we apply technologies that leverage your existing workflows and content to create culturally-relevant websites that work for you. That\u2019s a combination that\u2019s hard to beat.<\/p>\n","article_body_code":"","news_image":{"ID":16274,"id":16274,"title":"AdvocateLocalizationManager_Hero.jpg","filename":"AdvocateLocalizationManager_Hero.jpg","filesize":153196,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/AdvocateLocalizationManager_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/educating-your-marketing-and-localization-managers-about-motionpoint\/advocatelocalizationmanager_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"advocatelocalizationmanager_hero","status":"inherit","uploaded_to":1627,"date":"2018-02-05 00:00:00","modified":"2018-02-05 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