{"id":1607,"date":"2018-01-03T00:00:00","date_gmt":"2018-01-03T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1607"},"modified":"2018-01-03T00:00:00","modified_gmt":"2018-01-03T00:00:00","slug":"educating-your-e-commerce-director-about-motionpoints-solution","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/educating-your-e-commerce-director-about-motionpoints-solution\/","title":{"rendered":"Educating Your E-Commerce Director About MotionPoint\u2019s Solution"},"template":"","blog_categories":[9,107,15],"resource_categories":[28,37,30,35,26,23,19,32,22,31,17,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1607","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-industry-b2c-manufacturing","resource_categories-content-type-blog-post","resource_categories-business-goal","resource_categories-content-type","resource_categories-industry","resource_categories-role-marketer","resource_categories-topic-motionpoint","resource_categories-business-goal-optimize-performance","resource_categories-role","resource_categories-business-goal-streamline-operations","resource_categories-topic","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"Here's what to say to your company's e-commerce leader when discussing MotionPoint's approach.","news_inline_styles":"","blog_video_id":"","article_body":"

In the competitive world of e-commerce, you already understand the power that localized websites have to build brand recognition, establish credibility, boost engagement, and increase conversions.<\/p>\n

But when it comes to choosing the right translation solution, some leaders at your company may not yet see things your way. Old thinking is surprisingly tenacious, and it\u2019s not uncommon to experience pushback against a new approach.<\/p>\n

In this ongoing blog series, we help you position the value of MotionPoint\u2019s solution to various stakeholders within your company. This week, we\u2019ll address some common questions and concerns your E-Commerce Director<\/b> might have about our approach.<\/p>\n

Answers for E-Commerce Directors<\/h2>\n

Is MotionPoint\u2019s solution more efficient than using separate instances of our CMS?<\/h3>\n

Traditional thinking suggests that the best way to efficiently reach global customers online is to maintain separate instances of your site, in your international markets\u2019 languages, using whatever CMS you already have. Unfortunately, your CMS\u2019 multilingual features are undercooked, and can\u2019t stand up to the daily rigors of website translation<\/a>.<\/p>\n

MotionPoint\u2019s proxy-based solution is platform-agnostic. It works with any content management solution you use now and in the future. You don\u2019t need to create or maintain separate instances of your website for global markets.<\/p>\n

\n

MotionPoint\u2019s proxy-based solution is platform-agnostic. It works with every content management solution.<\/p>\n<\/blockquote>\n

However, since MotionPoint\u2019s approach gets along with your CMS, you can still operate separate instances of your site if you wish, and translate them using our approach. With MotionPoint, there\u2019s no duplication of effort, no cost of onboarding of additional staff, and no complex translation workflow to chew up your team\u2019s valuable time. That\u2019s time more efficiently spent making your flagship site the best it can be.<\/p>\n

Another factor to consider is speed to market. MotionPoint can have your localized sites up and running in as little as 30 days, with ongoing content updates published typically within one business day. Why wait up to a year every time you launch a new global site, and risk losing customers in the interim? MotionPoint\u2019s industry-leading change detection technologies ensure that your localized sites are always translated, and in sync across all markets.<\/p>\n

The slow turnaround times of other vendors can result in a less-than-optimal user experience, which can hurt your brand\u2019s integrity.<\/p>\n

Is this solution effective from an SEO perspective?<\/h3>\n

MotionPoint understands the critical importance of SERP on popular search engines like Google, Baidu, and Yandex, and adhere strictly to Google best practices when optimizing localized sites.<\/p>\n

MotionPoint offers a suite of optimization capabilities that leverages a localized SEO glossary and special SEO-centric implementations to deliver high SERP in local markets, and the best possible on-site user experience. <\/p>\n

We don\u2019t just optimize the content that users see on-site, like text and images. We also translate the SEO-rich content that \u201chides\u201d in structured data, metadata, and URLs. Further, our solution intelligently maps your localized website URLs and generates multiple global sitemaps. It then automatically associates each of the URLs on your primary-market website with its localized counterpart.<\/p>\n

This helps search engines serve the proper localized URL to users in your target markets, and transfers the authority and relevance of your original URL to the localized websites.<\/p>\n

\n

MotionPoint localizes SEO-rich, \u201cbehind the scenes\u201d content residing in structured data, metadata, and URLs.<\/p>\n<\/blockquote>\n

Can MotionPoint provide content customization for different markets?<\/h3>\n

MotionPoint understands that global markets are unique, and must be served in ways that resonate with local customers. That includes unique messaging, promotions and perhaps even distinct product offerings.<\/p>\n

Our translation solution offers multiple ways for you to customize content for different markets\u2014from regionally-relevant translations called localizations to unique imagery and messaging, in-market contact information and more.<\/p>\n

MotionPoint can implement these customizations through requests you provide us. Alternately, your own marketing managers can implement them.<\/p>\n

How does MotionPoint track the business performance of localized sites in different markets?<\/h3>\n

MotionPoint offers a variety of analytics solutions to help you monitor how each translated site is performing. MotionPoint can track the data internally, and then provide you with stats on request. We can also help you configure Google Analytics to track the metrics that are most important to you.<\/p>\n

This approach provides a general performance picture for each localized site. However, if you prefer more detailed results, we can guide you through the process of using Google Tag Manager to get more granular data. We\u2019ll also provide any additional guidance along the way.<\/p>\n

Conclusion<\/h2>\n

In the global marketplace, the best translation solutions seamlessly localize the entire buyer\u2019s journey\u2014from search to sale\u2014without needless expense or effort.<\/p>\n<\/p>\n

MotionPoint delivers the benefits of accurate, culturally-sensitive translations for your global customers, while eliminating the cost and complexity of growing your team or instituting new workflows. And we\u2019ll use our robust translation capabilities to ensure accuracy, eliminate delays and provide performance tracking you can trust.<\/p>\n","article_body_code":"","news_image":{"ID":16074,"id":16074,"title":"EcommAdvocate_Banner.jpg","filename":"EcommAdvocate_Banner.jpg","filesize":122095,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EcommAdvocate_Banner.jpg","link":"https:\/\/www.motionpoint.com\/blog\/educating-your-e-commerce-director-about-motionpoints-solution\/ecommadvocate_banner\/","alt":"","author":"2","description":" \t","caption":"","name":"ecommadvocate_banner","status":"inherit","uploaded_to":1607,"date":"2018-01-03 00:00:00","modified":"2018-01-03 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EcommAdvocate_Banner-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EcommAdvocate_Banner-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EcommAdvocate_Banner-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EcommAdvocate_Banner-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EcommAdvocate_Banner-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EcommAdvocate_Banner.jpg","2048x2048-width":2000,"2048x2048-height":450}},"social_image":{"ID":16075,"id":16075,"title":"Blog_OG_Image_-_Educating_Your_E-Commerce.png","filename":"Blog_OG_Image_-_Educating_Your_E-Commerce.png","filesize":419058,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog_OG_Image_-_Educating_Your_E-Commerce.png","link":"https:\/\/www.motionpoint.com\/blog\/educating-your-e-commerce-director-about-motionpoints-solution\/blog_og_image_-_educating_your_e-commerce\/","alt":"","author":"2","description":" \t","caption":"","name":"blog_og_image_-_educating_your_e-commerce","status":"inherit","uploaded_to":1607,"date":"2018-01-03 00:00:00","modified":"2018-01-03 00:00:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":1046,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog_OG_Image_-_Educating_Your_E-Commerce-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog_OG_Image_-_Educating_Your_E-Commerce-300x157.png","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog_OG_Image_-_Educating_Your_E-Commerce-768x402.png","medium_large-width":768,"medium_large-height":402,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog_OG_Image_-_Educating_Your_E-Commerce-1024x536.png","large-width":1024,"large-height":536,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog_OG_Image_-_Educating_Your_E-Commerce-1536x803.png","1536x1536-width":1536,"1536x1536-height":803,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog_OG_Image_-_Educating_Your_E-Commerce.png","2048x2048-width":2000,"2048x2048-height":1046}},"callout_article":[],"news_image_url":"","featired_article_image":false,"featured_article":[],"featured_article_description":"","blog_image":{"ID":16074,"id":16074,"title":"EcommAdvocate_Banner.jpg","filename":"EcommAdvocate_Banner.jpg","filesize":122095,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EcommAdvocate_Banner.jpg","link":"https:\/\/www.motionpoint.com\/blog\/educating-your-e-commerce-director-about-motionpoints-solution\/ecommadvocate_banner\/","alt":"","author":"2","description":" \t","caption":"","name":"ecommadvocate_banner","status":"inherit","uploaded_to":1607,"date":"2018-01-03 00:00:00","modified":"2018-01-03 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EcommAdvocate_Banner-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EcommAdvocate_Banner-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EcommAdvocate_Banner-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EcommAdvocate_Banner-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EcommAdvocate_Banner-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EcommAdvocate_Banner.jpg","2048x2048-width":2000,"2048x2048-height":450}},"hero_image":{"ID":16191,"id":16191,"title":"EcommAdvocate_Hero.jpg","filename":"EcommAdvocate_Hero.jpg","filesize":122181,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EcommAdvocate_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/5-problems-e-commerce-managers-face-with-website-translation\/ecommadvocate_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"ecommadvocate_hero","status":"inherit","uploaded_to":1619,"date":"2018-01-16 00:00:00","modified":"2018-01-16 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EcommAdvocate_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EcommAdvocate_Hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EcommAdvocate_Hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EcommAdvocate_Hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EcommAdvocate_Hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EcommAdvocate_Hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"news_resource_card":false,"translate_this_blog":"YES","localize_blog":"global","recommended_blog_1":"","recommended_article_url_1":"","recommended_blog_2":"","recommended_article_url_2":"https:\/\/www.motionpoint.com\/resources\/translation\/the-technologies-of-translation\/","recommended_blog_3":"","recommended_article_url_3":"","article_word_count":"843","article_read_time":"3","banner_image":{"ID":142810,"id":142810,"title":"Website-Translation-Survival-Guide-250-x-500.png","filename":"Website-Translation-Survival-Guide-250-x-500.png","filesize":23360,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Survival-Guide-250-x-500.png","link":"https:\/\/www.motionpoint.com\/blog\/can-neural-machine-translation-compete-with-human-translation-part-two\/website-translation-survival-guide-250-x-500\/","alt":"","author":"2","description":" \t","caption":"","name":"website-translation-survival-guide-250-x-500","status":"inherit","uploaded_to":1351,"date":"2020-09-30 00:00:00","modified":"2021-11-23 15:04:12","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":250,"height":500,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Survival-Guide-250-x-500-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Survival-Guide-250-x-500-150x300.png","medium-width":150,"medium-height":300,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Survival-Guide-250-x-500.png","medium_large-width":250,"medium_large-height":500,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Survival-Guide-250-x-500.png","large-width":250,"large-height":500,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Survival-Guide-250-x-500.png","1536x1536-width":250,"1536x1536-height":500,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Survival-Guide-250-x-500.png","2048x2048-width":250,"2048x2048-height":500}},"banner_image_europe":false,"banner_link":"https:\/\/www.motionpoint.com\/resources\/translation\/website-translation-survival-guide\/","keep_learning_cards":[{"keep_learning_card_image":{"ID":4193,"id":4193,"title":"shutterstock_452745490.jpg","filename":"shutterstock_452745490.jpg","filesize":38100,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_452745490.jpg","link":"https:\/\/www.motionpoint.com\/blog\/5-problems-e-commerce-managers-face-with-website-translation\/shutterstock_452745490\/","alt":"","author":"2","description":" \t","caption":"","name":"shutterstock_452745490","status":"inherit","uploaded_to":1619,"date":"2018-01-16 00:00:00","modified":"2018-01-16 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":500,"height":333,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_452745490-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_452745490-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_452745490.jpg","medium_large-width":500,"medium_large-height":333,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_452745490.jpg","large-width":500,"large-height":333,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_452745490.jpg","1536x1536-width":500,"1536x1536-height":333,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_452745490.jpg","2048x2048-width":500,"2048x2048-height":333}},"keep_learning_card_title":"Website translation for B2C manufacturers.","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/solution\/consumer-goods-manufacturers\/"},{"keep_learning_card_image":{"ID":16071,"id":16071,"title":"EcommDisruption_Hero.jpg","filename":"EcommDisruption_Hero.jpg","filesize":90419,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EcommDisruption_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/educating-your-e-commerce-director-about-motionpoints-solution\/ecommdisruption_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"ecommdisruption_hero","status":"inherit","uploaded_to":1607,"date":"2018-01-03 00:00:00","modified":"2018-01-03 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EcommDisruption_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EcommDisruption_Hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EcommDisruption_Hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EcommDisruption_Hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EcommDisruption_Hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EcommDisruption_Hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"keep_learning_card_title":"E-Book: Discover How Third-Party Channels are Disrupting E-commerce","keep_learning_link_text":"Read the e-book","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/e-book-discover-how-third-party-channels-are-disrupting-e-commerce\/"},{"keep_learning_card_image":{"ID":15362,"id":15362,"title":"ominichannel-hero.jpg","filename":"ominichannel-hero.jpg","filesize":32226,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/the-need-for-speed-in-website-translation\/ominichannel-hero\/","alt":"","author":"2","description":" \t","caption":"","name":"ominichannel-hero","status":"inherit","uploaded_to":1536,"date":"2020-05-13 00:00:00","modified":"2020-05-13 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":600,"height":230,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero-300x115.jpg","medium-width":300,"medium-height":115,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero.jpg","medium_large-width":600,"medium_large-height":230,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero.jpg","large-width":600,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero.jpg","1536x1536-width":600,"1536x1536-height":230,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero.jpg","2048x2048-width":600,"2048x2048-height":230}},"keep_learning_card_title":"Localize your content for omnichannel use.","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/approach\/localize-omnichannel-content\/"},{"keep_learning_card_image":{"ID":16194,"id":16194,"title":"5ChallengesEcommerce_Hero.jpg","filename":"5ChallengesEcommerce_Hero.jpg","filesize":101417,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/5ChallengesEcommerce_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/5-problems-e-commerce-managers-face-with-website-translation\/5challengesecommerce_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"5challengesecommerce_hero","status":"inherit","uploaded_to":1619,"date":"2018-01-16 00:00:00","modified":"2018-01-16 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/5ChallengesEcommerce_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/5ChallengesEcommerce_Hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/5ChallengesEcommerce_Hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/5ChallengesEcommerce_Hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/5ChallengesEcommerce_Hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/5ChallengesEcommerce_Hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"keep_learning_card_title":"5 Problems E-Commerce Managers Face with Website Translation","keep_learning_link_text":"Read the blog","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/5-problems-e-commerce-managers-face-with-website-translation\/"}],"featured_resource_card":"n\/a","meta_title":"Educating Your E-Commerce Director About MotionPoint\u2019s Solution","meta_description":"MotionPoint solves the operational complexity and cost of website localization.","meta_keywords":"ecommerce localization, global retail sales growth","blog_author":[{"ID":198,"user_firstname":"Dominic","user_lastname":"Dithurbide","nickname":"ddithurbide","user_nicename":"ddithurbide","display_name":"Dominic Dithurbide","user_email":"ddithurbide@motionpoint.com","user_url":"","user_registered":"2014-11-04 00:00:00","user_description":"Dominic Dithurbide is a creative, goal-driven marketing leader that\u2019s dedicated his career to the translation industry. Dominic brings proficiency in global marketing, demand generation, and go-to-market strategies to MotionPoint\u2019s marketing team.","user_avatar":"\"Dominic"}]},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog\/1607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=1607"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog_categories?post=1607"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=1607"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=1607"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=1607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}