{"id":1585,"date":"2017-12-01T00:00:00","date_gmt":"2017-12-01T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1585"},"modified":"2017-12-01T00:00:00","modified_gmt":"2017-12-01T00:00:00","slug":"tip-for-2018-target-hispanic-millennials-with-online-spanish-content","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/tip-for-2018-target-hispanic-millennials-with-online-spanish-content\/","title":{"rendered":"Tip for 2018: Target Hispanic Millennials with Online Spanish Content"},"template":"","blog_categories":[5,13,8],"resource_categories":[30,35,20,33,21,23,36,22,17],"targeted_localized_audience":[60],"document_categories":[],"class_list":["post-1585","blog","type-blog","status-publish","hentry","blog_categories-international-business-strategies","blog_categories-motionpoint-news","blog_categories-international-business-strategies-us-hispanic","resource_categories-business-goal","resource_categories-content-type","resource_categories-topic-digital-marketing","resource_categories-business-goal-global-expansion","resource_categories-topic-international-marketing","resource_categories-role-marketer","resource_categories-press-article","resource_categories-role","resource_categories-topic","targeted_localized_audience-us"],"acf":{"blog_short_description":"Smartly serve them in their language of choice, on their devices of choice, our EVP writes.","news_inline_styles":"","blog_video_id":"","article_body":"
\"Craig
Craig Witt<\/figcaption><\/figure>\n

If you want to boost your online business in 2018, it\u2019s time to start targeting Hispanic millennials, writes Craig Witt in \u201cThe Marketing Insider\u201d column at MediaPost<\/i><\/a>.<\/p>\n

These young adults, nearly 75% of whom speak Spanish at home, are a driving force of the U.S. economy. Serving them online with Spanish-language content is \u201cone of the best ways to build customer trust and streamline the transactional experience,\u201d said Witt, MotionPoint\u2019s EVP.<\/p>\n

A key channel to focus your efforts is mobile, Witt explained. Hispanic millennials spend 25% more time on their phones than the general population. <\/p>\n<\/p>\n

Learn more about this thriving market, and Witt\u2019s additional tips for serving them, in his article on MediaPost<\/i><\/a>.<\/p>\n","article_body_code":"","news_image":{"ID":15854,"id":15854,"title":"HispanicMillennials_Hero.jpg","filename":"HispanicMillennials_Hero.jpg","filesize":136112,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/HispanicMillennials_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/tip-for-2018-target-hispanic-millennials-with-online-spanish-content\/hispanicmillennials_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"hispanicmillennials_hero","status":"inherit","uploaded_to":1585,"date":"2017-12-01 00:00:00","modified":"2017-12-01 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