{"id":1567,"date":"2017-11-13T00:00:00","date_gmt":"2017-11-13T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1567"},"modified":"2017-11-13T00:00:00","modified_gmt":"2017-11-13T00:00:00","slug":"brands-boost-market-share-when-they-localize-transactional-websites","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/brands-boost-market-share-when-they-localize-transactional-websites\/","title":{"rendered":"Brands Boost Market Share When They Localize Transactional Websites"},"template":"","blog_categories":[4,107,15],"resource_categories":[37,34,30,35,33,21,23,22,17,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1567","blog","type-blog","status-publish","hentry","blog_categories-e-commerce","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-content-type-blog-post","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-content-type","resource_categories-business-goal-global-expansion","resource_categories-topic-international-marketing","resource_categories-role-marketer","resource_categories-role","resource_categories-topic","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"Global markets are the new frontier for transactional businesses. Learn about the international opportunity, and how to serve those markets.","news_inline_styles":"","blog_video_id":"","article_body":"

Localizing your flagship transactional website for global markets is more than a smart marketing and PR move. It\u2019s a sure-fire way to increase international market share and brand recognition.<\/p>\n

The Game Has Changed<\/h2>\n

E-commerce and online transactional experiences have come a long way in the past 20 years, especially when it comes to global markets. If you\u2019re not speaking their language, you\u2019re doing it wrong\u2014and your company is probably suffering in the process.<\/p>\n

Back in the \u201990s, about 80%<\/a> of all the Internet\u2019s content was published in English. Thanks to mature tech and telecom infrastructures, U.S. and UK companies dominated the web with English content and shopping experiences. <\/p>\n

\n

Twenty years ago, 80% Internet content was published in English. Today, it\u2019s less than half that.<\/p>\n<\/blockquote>\n

Today, experts believe the proportion of online English-language content is less than 40%<\/a>. The growth of English-language content is greatly outpaced by Arabic, Russian, Chinese and Spanish. One expert suspects the number of native English-speaking online is less than 25%<\/a>.<\/p>\n

Understanding Global Customers\u2019 Needs <\/h2>\n

Widespread and affordable Internet access may be a relatively new phenomenon in emerging markets, but that doesn\u2019t mean those customers have unsophisticated expectations for their online shopping experiences. These local users expect the same robust UX you offer customers on your flagship website.<\/p>\n

Meet your global customers:<\/b><\/p>\n

#1: They\u2019re Using Regional Search Engines<\/h3>\n

Be it international instances of Google\u2019s search engine, or locally-preferred search sites like Yandex (for Russia) or Baidu (for China), your global customers are using regional search engines to find products and services. And they\u2019re searching in their<\/i> languages, not yours.<\/p>\n

(In fact, in global markets, Google makes it harder for customers to search in languages other than<\/i> their native tongue.) <\/p>\n

If your website isn\u2019t optimized for organic search in those markets, you\u2019re blowing it. This includes implementing international SEO best practices, including hreflang<\/i> and global sitemaps. These help bestow the search-engine authority of your primary-market website to your translated sites, and fast-tracks them to higher SERP rankings. <\/p>\n

\n

If your global sites aren\u2019t leveraging global SEO best practices, you\u2019re blowing it. <\/p>\n<\/blockquote>\n

#2: They Expect to Transact In Their Language<\/h3>\n

This is worth repeating: If they can\u2019t read your site, global customers won\u2019t transact there<\/a>. This is even common in mature markets where English fluency is quite high.<\/p>\n

One 2011 study<\/a> indicated that nine out of 10 European online consumers always shop on websites in their own language. Nearly one in five said they never visit websites in languages that aren\u2019t available in their language. And nearly half said they never purchase products and services in other languages.<\/p>\n

#3: They Expect Content Parity<\/h3>\n

Global customers don\u2019t want to feel like second-class citizens when they visit your website. Offering them a compromised experience\u2014presented via a website with untranslated content, or \u201cmixed language\u201d content, or a shallow microsite with comparatively little content\u2014will confuse and offend customers. <\/p>\n

Customers consistently abandon these sites, leading to low site traffic, limited social engagement and rock-bottom conversion rates. That cripples your chances of growth in new markets.<\/p>\n

\n

It\u2019s risky to offer sites with untranslated content, \u201cmixed language\u201d content, or shallow microsites.<\/p>\n<\/blockquote>\n

#4: They Expect Local Payment Support <\/h3>\n

Customers in different regions have different regionally-preferred payment methods. Offering MasterCard, Visa and PayPal in global markets will resonate with only a certain percentage of customers.<\/p>\n

Offering locally-supported options\u2014such as the Netherlands\u2019 iDeal, Germany\u2019s Giropay and Sweden\u2019s Klarna\u2014increases the quantity of on-site sales. Supporting these payment platforms also builds in-market brand credibility. For instance, 75% of Germans prefer not to use credit cards when shopping online. Supporting alternate platforms boosts sales\u2014and your brand\u2019s trustworthiness.<\/p>\n

#5: They\u2019re Transacting On Their Phones<\/h3>\n

Smartphone adoption, especially in emerging markets, continues to skyrocket. Cater to these mobile-first multilingual customers with your online experiences.<\/p>\n

It\u2019s not enough to make them mobile-friendly with responsive design. You need to localize your site\u2019s SEO-rich structured data,<\/i> to offer locally-relevant company information when customers conduct searches on their mobile phones.<\/p>\n

Using a keyword strategy optimized for mobile-first global customers users is critical, too. Just like you, global customers use informal terms in their mobile-based searches. Your mobile SEO strategy should lean into that.<\/p>\n

\n

To be relevant in global markets, you must cater to mobile-first customers.<\/p>\n<\/blockquote>\n

What To Do<\/h2>\n

If you want to capitalize on the game-changing opportunity of global e-commerce, you must adapt your approach and translate your website for your international markets\u2019 preferred languages. <\/p>\n

But localizing websites, and implementing best practices to cater to global customers\u2019 needs, is more challenging than you might think. When done internally or poorly, it\u2019s rife with continuous effort and hidden expenses, and slow entry into new markets. <\/p>\n

Find a website vendor that can bring order to technical and operational chaos, and relieve you from the daily headaches of website localization. Look for turn-key solutions that handle the under-the-hood complexities that make website translation a burden for your IT and marketing team.<\/p>\n<\/p>\n

<\/ther><\/p>\n","article_body_code":"","news_image":{"ID":15674,"id":15674,"title":"IncreaseMarketShare_Banner.jpg","filename":"IncreaseMarketShare_Banner.jpg","filesize":103422,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/IncreaseMarketShare_Banner.jpg","link":"https:\/\/www.motionpoint.com\/blog\/brands-boost-market-share-when-they-localize-transactional-websites\/increasemarketshare_banner\/","alt":"","author":"2","description":" \t","caption":"","name":"increasemarketshare_banner","status":"inherit","uploaded_to":1567,"date":"2017-11-13 00:00:00","modified":"2017-11-13 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/IncreaseMarketShare_Banner-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/IncreaseMarketShare_Banner-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/IncreaseMarketShare_Banner-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/IncreaseMarketShare_Banner-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/IncreaseMarketShare_Banner-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/IncreaseMarketShare_Banner.jpg","2048x2048-width":2000,"2048x2048-height":450}},"social_image":{"ID":15675,"id":15675,"title":"7%29-Blog-OG-Image---Brands-Boost-Market-Share.png","filename":"729-Blog-OG-Image-Brands-Boost-Market-Share.png","filesize":494457,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/729-Blog-OG-Image-Brands-Boost-Market-Share.png","link":"https:\/\/www.motionpoint.com\/blog\/brands-boost-market-share-when-they-localize-transactional-websites\/7%29-blog-og-image-brands-boost-market-share\/","alt":"","author":"2","description":" \t","caption":"","name":"7%29-blog-og-image-brands-boost-market-share","status":"inherit","uploaded_to":1567,"date":"2017-11-13 00:00:00","modified":"2017-11-13 00:00:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":1046,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/729-Blog-OG-Image-Brands-Boost-Market-Share-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/729-Blog-OG-Image-Brands-Boost-Market-Share-300x157.png","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/729-Blog-OG-Image-Brands-Boost-Market-Share-768x402.png","medium_large-width":768,"medium_large-height":402,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/729-Blog-OG-Image-Brands-Boost-Market-Share-1024x536.png","large-width":1024,"large-height":536,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/729-Blog-OG-Image-Brands-Boost-Market-Share-1536x803.png","1536x1536-width":1536,"1536x1536-height":803,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/729-Blog-OG-Image-Brands-Boost-Market-Share.png","2048x2048-width":2000,"2048x2048-height":1046}},"callout_article":[],"news_image_url":"","featired_article_image":false,"featured_article":[],"featured_article_description":"","blog_image":{"ID":15674,"id":15674,"title":"IncreaseMarketShare_Banner.jpg","filename":"IncreaseMarketShare_Banner.jpg","filesize":103422,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/IncreaseMarketShare_Banner.jpg","link":"https:\/\/www.motionpoint.com\/blog\/brands-boost-market-share-when-they-localize-transactional-websites\/increasemarketshare_banner\/","alt":"","author":"2","description":" \t","caption":"","name":"increasemarketshare_banner","status":"inherit","uploaded_to":1567,"date":"2017-11-13 00:00:00","modified":"2017-11-13 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/IncreaseMarketShare_Banner-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/IncreaseMarketShare_Banner-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/IncreaseMarketShare_Banner-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/IncreaseMarketShare_Banner-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/IncreaseMarketShare_Banner-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/IncreaseMarketShare_Banner.jpg","2048x2048-width":2000,"2048x2048-height":450}},"hero_image":{"ID":13603,"id":13603,"title":"IncreaseMarketShare_Hero.jpg","filename":"IncreaseMarketShare_Hero.jpg","filesize":96727,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/IncreaseMarketShare_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/the-importance-of-brand-perfect-translations\/increasemarketshare_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"increasemarketshare_hero","status":"inherit","uploaded_to":854,"date":"2020-09-09 00:00:00","modified":"2023-09-25 14:43:43","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/IncreaseMarketShare_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/IncreaseMarketShare_Hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/IncreaseMarketShare_Hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/IncreaseMarketShare_Hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/IncreaseMarketShare_Hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/IncreaseMarketShare_Hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"news_resource_card":false,"translate_this_blog":"NO","localize_blog":"global","recommended_blog_1":"","recommended_article_url_1":"","recommended_blog_2":"","recommended_article_url_2":"https:\/\/www.motionpoint.com\/resources\/translation\/maximize-your-multilingual-seo\/","recommended_blog_3":"","recommended_article_url_3":"","article_word_count":"946","article_read_time":"4","banner_image":{"ID":162910,"id":162910,"title":"Optimizing-the-Customer-Experience-with-Website-Translation-250-x-5001.png","filename":"Optimizing-the-Customer-Experience-with-Website-Translation-250-x-5001.png","filesize":24839,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Optimizing-the-Customer-Experience-with-Website-Translation-250-x-5001.png","link":"https:\/\/www.motionpoint.com\/blog\/choosing-a-future-proof-website-translation-solution\/optimizing-the-customer-experience-with-website-translation-250-x-5001\/","alt":"","author":"2","description":" \t","caption":"","name":"optimizing-the-customer-experience-with-website-translation-250-x-5001","status":"inherit","uploaded_to":1282,"date":"2020-09-23 00:00:00","modified":"2021-04-09 18:21:04","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":250,"height":500,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Optimizing-the-Customer-Experience-with-Website-Translation-250-x-5001-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Optimizing-the-Customer-Experience-with-Website-Translation-250-x-5001-150x300.png","medium-width":150,"medium-height":300,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Optimizing-the-Customer-Experience-with-Website-Translation-250-x-5001.png","medium_large-width":250,"medium_large-height":500,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Optimizing-the-Customer-Experience-with-Website-Translation-250-x-5001.png","large-width":250,"large-height":500,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Optimizing-the-Customer-Experience-with-Website-Translation-250-x-5001.png","1536x1536-width":250,"1536x1536-height":500,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Optimizing-the-Customer-Experience-with-Website-Translation-250-x-5001.png","2048x2048-width":250,"2048x2048-height":500}},"banner_image_europe":false,"banner_link":"https:\/\/www.motionpoint.com\/resources\/translation\/website-translation-customer-experience\/","keep_learning_cards":[{"keep_learning_card_image":{"ID":17372,"id":17372,"title":"shutterstock_708179740.jpg","filename":"shutterstock_708179740.jpg","filesize":32043,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_708179740.jpg","link":"https:\/\/www.motionpoint.com\/blog\/the-importance-of-digital-experience-for-b2b-companies\/shutterstock_708179740\/","alt":"","author":"2","description":" \t","caption":"","name":"shutterstock_708179740","status":"inherit","uploaded_to":1737,"date":"2020-08-26 00:00:00","modified":"2020-08-26 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":500,"height":334,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_708179740-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_708179740-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_708179740.jpg","medium_large-width":500,"medium_large-height":334,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_708179740.jpg","large-width":500,"large-height":334,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_708179740.jpg","1536x1536-width":500,"1536x1536-height":334,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_708179740.jpg","2048x2048-width":500,"2048x2048-height":334}},"keep_learning_card_title":"Expand your sales reach, and find great global partners.","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/solution\/business\/"},{"keep_learning_card_image":{"ID":16093,"id":16093,"title":"XBorderCommerce_Hero.jpg","filename":"XBorderCommerce_Hero.jpg","filesize":153145,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/XBorderCommerce_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/website-translation-accelerates-cross-border-sales\/xbordercommerce_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"xbordercommerce_hero","status":"inherit","uploaded_to":1582,"date":"2017-11-28 00:00:00","modified":"2017-11-28 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/XBorderCommerce_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/XBorderCommerce_Hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/XBorderCommerce_Hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/XBorderCommerce_Hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/XBorderCommerce_Hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/XBorderCommerce_Hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"keep_learning_card_title":"Website Translation Accelerates Cross-Border Sales and Growth","keep_learning_link_text":"Read the blog","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/website-translation-accelerates-cross-border-sales\/"},{"keep_learning_card_image":{"ID":16108,"id":16108,"title":"DangersTransactional_Hero.jpg","filename":"DangersTransactional_Hero.jpg","filesize":233431,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/DangersTransactional_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/got-a-transactional-website-beware-the-dangers-of-in-house-web-translation\/dangerstransactional_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"dangerstransactional_hero","status":"inherit","uploaded_to":1610,"date":"2018-01-10 00:00:00","modified":"2018-01-10 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/DangersTransactional_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/DangersTransactional_Hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/DangersTransactional_Hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/DangersTransactional_Hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/DangersTransactional_Hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/DangersTransactional_Hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"keep_learning_card_title":"Got a Transactional Website? Beware the Dangers of In-House Web Translation","keep_learning_link_text":"Read the blog","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/got-a-transactional-website-beware-the-dangers-of-in-house-web-translation\/"},{"keep_learning_card_image":{"ID":14280,"id":14280,"title":"website-performance.jpg","filename":"website-performance.jpg","filesize":24182,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-performance.jpg","link":"https:\/\/www.motionpoint.com\/blog\/website-translation-isnt-just-about-language-translation\/website-performance\/","alt":"","author":"2","description":" \t","caption":"","name":"website-performance","status":"inherit","uploaded_to":1750,"date":"2020-09-30 00:00:00","modified":"2021-04-09 18:47:03","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":400,"height":299,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-performance-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-performance-300x224.jpg","medium-width":300,"medium-height":224,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-performance.jpg","medium_large-width":400,"medium_large-height":299,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-performance.jpg","large-width":400,"large-height":299,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-performance.jpg","1536x1536-width":400,"1536x1536-height":299,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-performance.jpg","2048x2048-width":400,"2048x2048-height":299}},"keep_learning_card_title":"Boost your global website\u2019s business performance.","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/approach\/maximize-global-website-performance\/"}],"featured_resource_card":"n\/a","meta_title":"Brands Boost Market Share When They Localize Transactional Websites","meta_description":"MotionPoint solves the operational complexity and cost of website localization.","meta_keywords":"international market brands","blog_author":[{"ID":198,"user_firstname":"Dominic","user_lastname":"Dithurbide","nickname":"ddithurbide","user_nicename":"ddithurbide","display_name":"Dominic Dithurbide","user_email":"ddithurbide@motionpoint.com","user_url":"","user_registered":"2014-11-04 00:00:00","user_description":"Dominic Dithurbide is a creative, goal-driven marketing leader that\u2019s dedicated his career to the translation industry. Dominic brings proficiency in global marketing, demand generation, and go-to-market strategies to MotionPoint\u2019s marketing team.","user_avatar":"\"Dominic"}]},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog\/1567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=1567"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog_categories?post=1567"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=1567"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=1567"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=1567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}