{"id":1550,"date":"2017-11-02T00:00:00","date_gmt":"2017-11-02T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1550"},"modified":"2017-11-02T00:00:00","modified_gmt":"2017-11-02T00:00:00","slug":"localizing-micro-moments-for-mobile-first-global-customers","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/localizing-micro-moments-for-mobile-first-global-customers\/","title":{"rendered":"Localizing \u2018Micro-Moments\u2019 Can Convert Mobile-First Global Customers"},"template":"","blog_categories":[11,9],"resource_categories":[37,30,24,35,33,21,23,19,32,22,17,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1550","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies-international-seo","blog_categories-marketing-strategies","resource_categories-content-type-blog-post","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type","resource_categories-business-goal-global-expansion","resource_categories-topic-international-marketing","resource_categories-role-marketer","resource_categories-topic-motionpoint","resource_categories-business-goal-optimize-performance","resource_categories-role","resource_categories-topic","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"In our smartphone-dominated world, are your translated websites and digital experiences optimized for mobile-first customers?","news_inline_styles":"","blog_video_id":"","article_body":"<p>As a MotionPoint customer, you understand the persuasive power of website translation. Your localized desktop website is making the right moves and dazzling the right customers.<\/p>\n<p>  <b>But we live in an increasingly mobile-first world.<\/b> Is your translated experience optimized to convert mobile-first global customers? <\/p>\n<h2>Micro-Moments 101<\/h2>\n<p>  Today, online consumer activity happens anytime, anywhere\u2014especially on mobile devices. Smartphone ownership continues to rise, <a href=\"http:\/\/www.pewglobal.org\/2016\/02\/22\/smartphone-ownership-and-internet-usage-continues-to-climb-in-emerging-economies\/\" target=\"_blank\">especially in emerging and developing nations<\/a>. Here\u2019s a quick picture:<\/p>\n<ul>\n<li>The number of worldwide mobile phone users is expected to rise to <a href=\"https:\/\/www.statista.com\/statistics\/274774\/forecast-of-mobile-phone-users-worldwide\/\" target=\"_blank\">over 5 billion<\/a> by 2019. <\/li>\n<li>By 2020, nearly half of all e-commerce will in fact be m-commerce. <\/li>\n<li>Much of this mobile consumer growth is coming from <a href=\"http:\/\/www.pewglobal.org\/2016\/02\/22\/smartphone-ownership-and-internet-usage-continues-to-climb-in-emerging-economies\/\" target=\"_blank\">large emerging economies<\/a> such as Malaysia, Brazil and China. <\/li>\n<\/ul>\n<p>  You\u2019ve likely heard of <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/micro-moments\/\" target=\"_blank\">micro-moments<\/a>, Google\u2019s useful term for those eye-blink instances in which customers use their smartphones for <b>specific, quick, decision-making tasks<\/b>. This always-on, instant access makes customers increasingly willing to engage with brands, when that engagement is:<\/p>\n<ul>\n<li><b>Self-initiated:<\/b> The moment must be <b>of the customers\u2019 choosing<\/b>, not forced. <\/li>\n<li><b>Relevant:<\/b> <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/micro-moments\/micromoments-guide-pdf-download\/\" target=\"_blank\">65% of customers<\/a> select the most relevant search results, regardless of source. Mobile websites <b>must anticipate these needs<\/b>. <\/li>\n<li><b>Swift:<\/b> Consumers want to find what they want <b>within a few minutes<\/b>, especially on mobile. <\/li>\n<\/ul>\n<p>  This three-pronged, customer-focused strategy of micro-moments\u2014<b>be there, be useful, be quick<\/b>\u2014gives brands a perfect opportunity to win over mobile customers globally.<\/p>\n<p>  <b>You can\u2019t afford to ignore it, especially in global markets.<\/b><\/p>\n<h2>Micro-Moments for Multilingual Customers<\/h2>\n<p>  Global customers are more than mobile-first customers\u2014they are often <i>mobile-exclusive<\/i> customers who don\u2019t even own a desktop computer. In fact, mobile phones are already outpacing computers in sales <a href=\"https:\/\/www.economist.com\/news\/leaders\/21645180-smartphone-ubiquitous-addictive-and-transformative-planet-phones\" target=\"_blank\">by four to one or more<\/a>. <\/p>\n<p>  If you\u2019re not prioritizing the mobile user experience in global markets as a marketing or sales channel, you\u2019re blowing a big opportunity to engage and convert new customers. <\/p>\n<p>  <b>But here\u2019s the good news:<\/b> By translating your primary-market website for secondary markets, you\u2019re already on the path to \u201cbeing there\u201d for customers.<\/p>\n<p>  Localizing your mobile site and smartphone apps ensures they\u2019re available to global customers <b>in the moment that matters, on the device that matters<\/b>.<\/p>\n<p>  MotionPoint can help you maximize the impact of your translated mobile content by leveraging these best practices:<\/p>\n<h3>Localizing Structured Data<\/h3>\n<p>  This <b>SEO-rich content<\/b> often includes content snippets, location information and other important data that makes a big difference in your global customers\u2019 mobile searches.<\/p>\n<h3>Implementing Hreflang Tags<\/h3>\n<p>  This optimizes your translated website for discovery in <b>regional web searches<\/b>\u2014including all-important mobile searches\u2014and helps rank it with the same authority and relevance as your primary-market website.<\/p>\n<h3>Adopting an International Mobile Keyword Strategy<\/h3>\n<p>  When global users are on the go, they often use informal terms in their mobile-based web searches. We localize your mobile content with this use case\u2014and those terms\u2014in mind to <b>increase discoverability and organic traffic<\/b>.<\/p>\n<h3>Considering Local Specificities<\/h3>\n<p>  Different markets have different preferred search engines. Each have their own idiosyncrasies. Our rich experience with these regional search engines helps us implement <b>the right localized SEO strategy, optimized for mobile users<\/b> in your target markets.<\/p>\n<h2>Conclusion<\/h2>\n<p>  Your company can increase its brand awareness, engagement and conversions in global markets\u2014<b>but it requires a willingness to embrace a mobile-first mindset<\/b>.<\/p>\n<p>  MotionPoint has a wealth of experience in leveraging your existing translated content to reach your customers everywhere they are. We\u2019ll help you leverage the mantra of micro-moments\u2014<i>be there, be useful, and be quick<\/i>\u2014to reach your global customers, and boost the performance of your localized online experiences. <\/p>\n<\/p>\n<p>  <a href=\"https:\/\/www.motionpoint.com\/contact\/\">Contact us today<\/a> for more insights, and for a plan to get started.<\/p>\n","article_body_code":"","news_image":{"ID":19882,"id":19882,"title":"Hero_Localizing_Micro-Moments_Converts_Mobile_Customers-100.jpg","filename":"Hero_Localizing_Micro-Moments_Converts_Mobile_Customers-100.jpg","filesize":195184,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Localizing_Micro-Moments_Converts_Mobile_Customers-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/prioritize-mobile-first-markets-in-your-global-marketing-strategy\/hero_localizing_micro-moments_converts_mobile_customers-100\/","alt":"","author":"2","description":"    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