{"id":1544,"date":"2017-10-16T00:00:00","date_gmt":"2017-10-16T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1544"},"modified":"2017-10-16T00:00:00","modified_gmt":"2017-10-16T00:00:00","slug":"for-marketers-going-lean-can-sometimes-cut-to-the-quick","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/for-marketers-going-lean-can-sometimes-cut-to-the-quick\/","title":{"rendered":"For Marketers, \u2018Going Lean\u2019 Can Sometimes Cut to the Quick"},"template":"","blog_categories":[9,13,15],"resource_categories":[27,30,35,26,21,23,32,36,22,17,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1544","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies","blog_categories-motionpoint-news","blog_categories-website-translation","resource_categories-industry-b2b-manufacturing","resource_categories-business-goal","resource_categories-content-type","resource_categories-industry","resource_categories-topic-international-marketing","resource_categories-role-marketer","resource_categories-business-goal-optimize-performance","resource_categories-press-article","resource_categories-role","resource_categories-topic","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"Most marketing teams are outclassed by website translation projects. But they don\u2019t have to be, our EVP says.","news_inline_styles":"","blog_video_id":"","article_body":"
\"Craig
Craig Witt<\/figcaption><\/figure>\n

Many manufacturers use \u201clean\u201d principles to maximize efficiency and output. This popular do more with less<\/i> philosophy often impacts a marketing team\u2019s ability to engage global customers online, writes Craig Witt in Manufacturing Business Technology<\/i><\/a>.<\/p>\n

That creates a gap that can put brand awareness, customer trust and revenues at risk. But using a turn-key website translation solution can eliminate in-house operational complexity, effort, and wildly reduce costs.<\/p>\n<\/p>\n

Discover more marketing insights, and actionable advice for website localization projects, in the Manufacturing Business Technology<\/i> story<\/a>.<\/p>\n","article_body_code":"","news_image":{"ID":15444,"id":15444,"title":"GoingLeanCutsToQuick_Hero.jpg","filename":"GoingLeanCutsToQuick_Hero.jpg","filesize":221813,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GoingLeanCutsToQuick_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/for-marketers-going-lean-can-sometimes-cut-to-the-quick\/goingleancutstoquick_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"goingleancutstoquick_hero","status":"inherit","uploaded_to":1544,"date":"2017-10-16 00:00:00","modified":"2017-10-16 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