{"id":1543,"date":"2017-10-05T00:00:00","date_gmt":"2017-10-05T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1543"},"modified":"2017-10-05T00:00:00","modified_gmt":"2017-10-05T00:00:00","slug":"website-translation-helps-b2b-companies-marketers","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/website-translation-helps-b2b-companies-marketers\/","title":{"rendered":"Website Translation Helps B2B Companies, Marketers"},"template":"","blog_categories":[2,13,15],"resource_categories":[27,30,35,20,33,26,21,23,32,36,22,17,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1543","blog","type-blog","status-publish","hentry","blog_categories-b2b-strategy","blog_categories-motionpoint-news","blog_categories-website-translation","resource_categories-industry-b2b-manufacturing","resource_categories-business-goal","resource_categories-content-type","resource_categories-topic-digital-marketing","resource_categories-business-goal-global-expansion","resource_categories-industry","resource_categories-topic-international-marketing","resource_categories-role-marketer","resource_categories-business-goal-optimize-performance","resource_categories-press-article","resource_categories-role","resource_categories-topic","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"A MotionPoint exec provides must-have insights for B2B digital marketers.","news_inline_styles":"","blog_video_id":"","article_body":"<figure style=\"text-align: center; float: right;\"><img decoding=\"async\" alt=\"Craig Witt\" src=\"\/\/www.motionpoint.com\/wp-content\/themes\/motionpoint\/images\/content\/news\/CraigWittPortrait_250w.png\"><figcaption>Craig Witt<\/figcaption><\/figure>\n<p>  B2B companies that aren\u2019t localizing their websites for global markets aren\u2019t living up to their potential, writes Craig Witt <a href=\"https:\/\/www.websitemagazine.com\/blog\/how-to-bring-global-b2b-website-strategy-into-the-21st-century\" target=\"_blank\">in <i>Website Magazine<\/i><\/a>. <\/p>\n<p>  In addition to translating their online content, companies can leverage other customer-centric best practices, Witt wrote. 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