{"id":1540,"date":"2017-10-19T00:00:00","date_gmt":"2017-10-19T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1540"},"modified":"2017-10-19T00:00:00","modified_gmt":"2017-10-19T00:00:00","slug":"customer-story-u-s-manufacturer-earns-customer-loyalty-in-latin-america","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/customer-story-u-s-manufacturer-earns-customer-loyalty-in-latin-america\/","title":{"rendered":"Customer Story: U.S. Manufacturer Earns Customer Loyalty in Latin America"},"template":"","blog_categories":[3,9,12,107],"resource_categories":[27,30,24,39,35,33,26,21,23,19,22,31,17,18],"targeted_localized_audience":[60],"document_categories":[],"class_list":["post-1540","blog","type-blog","status-publish","hentry","blog_categories-customer-insights","blog_categories-marketing-strategies","blog_categories-marketing-strategies-omnichannel","blog_categories-translation-technology","resource_categories-industry-b2b-manufacturing","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type-case-study","resource_categories-content-type","resource_categories-business-goal-global-expansion","resource_categories-industry","resource_categories-topic-international-marketing","resource_categories-role-marketer","resource_categories-topic-motionpoint","resource_categories-role","resource_categories-business-goal-streamline-operations","resource_categories-topic","resource_categories-topic-website-translation","targeted_localized_audience-us"],"acf":{"blog_short_description":"This MotionPoint customer builds deeper relationships with distributors and customers through high-quality website and document translations.","news_inline_styles":"","blog_video_id":"","article_body":"

Several years ago, a leading U.S. equipment manufacturer expanded to serve customers in Latin America. Its leadership knew that localizing its website and multichannel content would boost engagement among its new Spanish-speaking customers. <\/p>\n

\u201cOur Spanish-speaking customers are very particular about language accuracy,\u201d the company\u2019s Director of Global Marketing said. \u201cThey notice when translation is wrong. We needed to find a translation company whose work would reflect well on our brand.\u201d<\/p>\n

Shortly afterwards, the company engaged MotionPoint to launch its Spanish website. <\/p>\n

\n

The manufacturer knew that localizing its content would boost engagement among new Latin American customers.<\/p>\n<\/blockquote>\n

Consistent, Accurate Translation<\/h2>\n
\"Website<\/a><\/figure>\n

Before the site was translated, the company\u2019s marketing team collaborated with MotionPoint\u2019s linguists to develop a translation glossary and style guide. These important resources ensure translation consistency and a properly localized brand voice.<\/p>\n

\u201cThe glossary and style guide paid off immediately in terms of accuracy and a smoother translation process,\u201d the director recently recalled. \u201cFor example, I know that if our English content says \u2018pipe,\u2019 the translators are going to reflect the proper industry terminology. That\u2019s really important to us.<\/p>\n

\u201cWhen you deliver information in the customer\u2019s language, and it\u2019s correctly translated, you\u2019re showing them that you care,\u201d he continued. \u201cThat\u2019s the experience they expect us to deliver. In return, we gain satisfied customers.\u201d <\/p>\n

A Fast, Omnichannel Solution<\/h2>\n

The manufacturer\u2019s marketing team was impressed with MotionPoint\u2019s speed to market. \u201cI didn\u2019t expect the site to be completed that fast. MotionPoint\u2019s turnaround is super quick,\u201d he noted. MotionPoint delivered the Spanish website in less than 90 days.<\/p>\n

MotionPoint also translates the company\u2019s owner\u2019s manuals, user guides and product brochures. The company\u2019s technical writer is very pleased with the turnaround on complex and lengthy documents.<\/p>\n

\n

\u201cWithout MotionPoint, I would still be doing translations all day, every day. It makes my job a lot easier.\u201d<\/p>\n<\/blockquote>\n

Further, outsourcing offline translations has eased operational burdens for other employees. For years, the company\u2019s Field Marketing Manager had been the company\u2019s translator for Spanish content. No longer.<\/p>\n

\u201cWithout MotionPoint, I would still be doing translations all day, every day,\u201d she said. \u201cIt makes my job a lot easier.\u201d<\/p>\n

MotionPoint\u2019s turn-key approach also enables smooth collaboration with the company\u2019s web management vendor. \u201cBecause the two vendors are dealing directly with each other, I don\u2019t have to be involved,\u201d she said. \u201cEverything is handled in the background.\u201d <\/p>\n

Winning Customer Loyalty <\/h2>\n

To succeed in Latin America, the manufacturer must persuade distributors and their customers\u2014including dealers, retail stores, and service companies\u2014to choose its products. That means building relationships with customers, versus taking a more transactional approach. <\/p>\n

\u201cWe need to win our customers\u2019 loyalty because they have many brands to choose from,\u201d the company\u2019s Director of Global Marketing observed. \u201cThat\u2019s why it\u2019s so important to make an investment in their experience. Once customers are loyal to the brand, they keep that loyalty for years, maybe forever.<\/p>\n

\u201cA key way we do that is through a carefully translated website and other marketing materials,\u201d he said. \u201cMotionPoint makes that possible.\u201d<\/p>\n","article_body_code":"","news_image":{"ID":15404,"id":15404,"title":"CustomerStory_ManfLatAm_banner.jpg","filename":"CustomerStory_ManfLatAm_banner.jpg","filesize":117459,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/CustomerStory_ManfLatAm_banner.jpg","link":"https:\/\/www.motionpoint.com\/blog\/customer-story-u-s-manufacturer-earns-customer-loyalty-in-latin-america\/customerstory_manflatam_banner\/","alt":"","author":"2","description":" \t","caption":"","name":"customerstory_manflatam_banner","status":"inherit","uploaded_to":1540,"date":"2017-10-19 00:00:00","modified":"2017-10-19 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