{"id":1524,"date":"2017-10-05T00:00:00","date_gmt":"2017-10-05T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1524"},"modified":"2021-05-14T14:52:30","modified_gmt":"2021-05-14T14:52:30","slug":"3-ways-motionpoint-improves-conversion-rates-for-localized-websites","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/3-ways-motionpoint-improves-conversion-rates-for-localized-websites\/","title":{"rendered":"3 Ways MotionPoint Improves Conversion Rates for Localized Websites"},"template":"","blog_categories":[9,15],"resource_categories":[37,34,30,35,23,19,32,22,17,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1524","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies","blog_categories-website-translation","resource_categories-content-type-blog-post","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-content-type","resource_categories-role-marketer","resource_categories-topic-motionpoint","resource_categories-business-goal-optimize-performance","resource_categories-role","resource_categories-topic","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"Increase conversion rates and reduce complexity and costs, thanks to MotionPoint's world-class technologies and experience.","news_inline_styles":"","blog_video_id":"","article_body":"

MotionPoint\u2019s customers quickly see the value of providing in-language online experiences for their global customers. But our superior technology and expertise can also boost conversions of their localized sites in three powerful ways:<\/p>\n

    \n
  1. Improve brand awareness in-market<\/li>\n
  2. Improve on-site lead generation<\/li>\n
  3. Improve the on-site customer experience<\/li>\n<\/ol>\n

    Keep reading to learn more.<\/p>\n

    Improving Brand Awareness<\/h2>\n

    It\u2019s tempting to save on translation costs by limiting the project scope of your translated website<\/a>. After all, the fewer website sections you translate, the less you\u2019ll spend.<\/p>\n

    This might be an acceptable way to test customer interest in global markets or provide short-term market support, but it\u2019s not a viable medium- or long-term approach.<\/p>\n

    Microsites and partial translation save money on initial costs, but fail to generate powerful SEO benefits in the long run.<\/p><\/blockquote>\n

    While microsites and partial translation save money on initial costs, they fail to generate powerful SEO benefits in the long run. Early-stage educational content about products and services is rarely selected for translation, which stunts search rankings. Partially-translated websites are less likely to show up in regional organic search results, too.<\/p>\n

    The result? Customers are unaware that your company can provide them with what they need.<\/p>\n

    MotionPoint customers get the best of both worlds: cost savings, and improved brand awareness through SEO benefits.<\/p>\n

    MotionPoint\u2019s efficient technologies save on translation costs, empowering customers to include valuable SEO-rich assets. Our linguists, fluent in the website\u2019s brand, industry, and audience, also optimize their translations with SEO in mind.<\/p>\n

    As a result, MotionPoint customers see long-term benefits with improved search rankings, increased organic traffic, and enhanced brand awareness.<\/p>\n

    MotionPoint\u2019s cost-saving technology empowers customers to include valuable SEO-rich assets.<\/p><\/blockquote>\n

    Adjust Scope for Lead Generation<\/h2>\n

    Vital components to a website\u2019s lead-generation funnels often live outside the scope of a website\u2019s servers. E-commerce platforms, on-site conversion optimization technologies and third-party digital marketing platforms are examples of things that\u2014if left untranslated\u2014can create gaps in a seamless customer experience.<\/p>\n

    This results in lost opportunities for global customers to engage and convert.<\/p>\n

    Untranslated content in lead-gen funnels can alienate customers. They\u2019ll bounce before converting.<\/p><\/blockquote>\n

    MotionPoint\u2019s solution can detect translatable content in any digital format, written in any programming language, and hosted or served through any online environment. This includes:<\/p>\n