{"id":1522,"date":"2017-10-18T00:00:00","date_gmt":"2017-10-18T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1522"},"modified":"2021-12-15T20:23:35","modified_gmt":"2021-12-15T20:23:35","slug":"transparency-and-a-fair-deal-motionpoints-pricing-model","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/transparency-and-a-fair-deal-motionpoints-pricing-model\/","title":{"rendered":"Transparency and a Fair Deal: MotionPoint\u2019s Pricing Model"},"template":"","blog_categories":[5,15],"resource_categories":[37,30,24,35,21,23,19,32,22,31,17,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1522","blog","type-blog","status-publish","hentry","blog_categories-international-business-strategies","blog_categories-website-translation","resource_categories-content-type-blog-post","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type","resource_categories-topic-international-marketing","resource_categories-role-marketer","resource_categories-topic-motionpoint","resource_categories-business-goal-optimize-performance","resource_categories-role","resource_categories-business-goal-streamline-operations","resource_categories-topic","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"Learn why MotionPoint\u2019s pricing model is different from, and better than, other approaches.","news_inline_styles":"","blog_video_id":"","article_body":"<p>Pricing becomes an increasingly important factor as you narrow your choice for a <a href=\"\/translation\/\">website translation<\/a> solution. But smart buyers know that \u201cprice\u201d is about more than costs. You must seek to understand <i>why<\/i> a vendor charges what it does:<\/p>\n<ul>\n<li>What\u2019s included? What\u2019s extra?<\/li>\n<li>Is there potential for a vendor to mislead you on pricing?<\/li>\n<li>Will the vendor put its own interests ahead of yours?<\/li>\n<\/ul>\n<p>Unlike many of our competitors, MotionPoint\u2019s pricing model is equitable and customer-friendly. Read on to learn how other companies do business\u2014and how MotionPoint is different.<\/p>\n<blockquote><p>Smart buyers know that \u2018price\u2019 is about more than costs. They seek to understand why a vendor charges what it does.<\/p><\/blockquote>\n<h2>The Shortsighted Approach<\/h2>\n<p>Some translation vendors hide the full cost of translation behind absurdly low price-per-word pricing schemes. Others implement price-per-page view models that essentially penalize customers for being successful in global markets. Let\u2019s take a closer look at these wrongheaded pricing models.<\/p>\n<h3>Low Price-Per-Word Costs<\/h3>\n<p>The price-per-word pricing model\u2014in which projects are largely defined by how many translatable words are within the project\u2019s scope\u2014is common for translation projects of all kinds.<\/p>\n<p>At first glance, it appears to be a fair way to determine website localization costs. But not all vendors are created equal. Traditional agencies may shave pennies off their per-word rates to woo prospective customers, or to compete on price\u2014but they make up any revenue losses by charging extra for editorial review, revisions, QA and project management.<\/p>\n<p>These agencies also often charge to translate identical content more than once, or apply fees to republish previously-translated content. This is not a best practice.<\/p>\n<p>Indeed, when vendors\u2019 profits hinge almost solely on revenue generated by translation, they\u2019re not motivated to use technologies in smart ways to reduce your project\u2019s translatable word count. If anything, they\u2019re inclined to <i>maximize<\/i> your translation spend, not minimize it.<\/p>\n<blockquote><p>Many vendors incorporate hidden fees to offset low price-per-word rates.<\/p><\/blockquote>\n<p>Also, <a href=\"\/translation\/\">website translation<\/a> is a unique beast. Translatable content resides in webpages, videos, images, and complex applications powered by AngularJS and other programming languages. Undercooked translation technologies do a bad job of detecting this content, resulting in low\u2014and very inaccurate\u2014word count estimates.<\/p>\n<p>When combined with a low price-per-word cost, this becomes a recipe for lowball quotes and unexpected expenses down the road, when previously-undetected translatable content is finally discovered.<\/p>\n<h3>Price-Per-Page View<\/h3>\n<p>Other <a href=\"\/platform\/technology\/\">proxy translation<\/a> vendors use a \u201cprice-per-page view\u201d model. They beguile customers with free trials and low monthly subscription fees.<\/p>\n<p>But that subscription fee only covers a certain number of translatable words. And there are often charges for additional translation, editing services, project management, additional <a href=\"\/integrations\/\">connector integrations<\/a>, and more.<\/p>\n<p>They also heap on more charges, based on how many page views a localized site generates each month. This means the more successful your brand is in-market, the more traffic your translated site generates, and the more you\u2019re charged by the vendor.<\/p>\n<p>You\u2019re penalized for being prosperous. That doesn\u2019t make sense.<\/p>\n<blockquote><p>A price-per-page model essentially punishes you for being successful. That\u2019s not fair.<\/p><\/blockquote>\n<h2>A Better Approach<\/h2>\n<p>MotionPoint does things differently. We don\u2019t nickel-and-dime customers with hidden costs, and we don\u2019t penalize you for growing and succeeding in global markets. Our model was designed to be customer-friendly and align with your business goals. Here\u2019s how we do it right:<\/p>\n<h3>Industry Leading Content-Detection Technology<\/h3>\n<p>MotionPoint uses the most sophisticated scoping technology in the industry, enabling us to give customers accurate word-count estimates for the scope of work.<\/p>\n<h3>Simple Pricing<\/h3>\n<p>Our flat subscription fee covers the technology and support that ensures the ongoing operation of your site. This includes, but isn\u2019t limited to:<\/p>\n<p><b>Managed Hosting Solutions: <\/b>Hosting solutions ensure 99.9% uptime while eliminating any management or effort on your end<\/p>\n<p><b>24 \/7 \/ 365 Support: <\/b>You get access to project managers, software and system engineers, QA, and other support teams any day, any time.<\/p>\n<p><b>Access to Translation Memory and Microservices: <\/b>You can retrieve previously-translated content at any time via our API or user interface at no extra cost, and access other statistics about your multilingual websites.<\/p>\n<p><b>Automatic Detection of New or Updated Content: <\/b>Our industry-leading change-detection technology delivers fast translation workflows\u2014typically within one business day.<\/p>\n<p>That\u2019s it. No fine print. Beyond that, we charge for any new words we translate each month.<\/p>\n<h3>All-Inclusive Per-Word Pricing<\/h3>\n<p>Our per-word rate includes translation of the content, as well as a multi-step editorial review process, including a \u201clive view\u201d QA to ensure the translated pages look great before they\u2019re published.<\/p>\n<h3>No Page-View Based Pricing<\/h3>\n<p>We never punish you for being popular. Our subscription covers unlimited traffic. The more traffic your translated site gets, the more valuable MotionPoint\u2019s solution becomes.<\/p>\n<h3>Industry-Exclusive Translation Engineering<\/h3>\n<p>Unlike other vendors, we don\u2019t use a standard \u201cone-size-fits-all\u201d parsing algorithm. Our team of Translation Engineers optimizes the parsing based on your site\u2019s unique configuration, finding the best way to save you money.<\/p>\n<blockquote><p>MotionPoint\u2019s pricing model is designed to be customer-friendly, and align with your business goals.<\/p><\/blockquote>\n<h2>Conclusion<\/h2>\n<p>When considering a translation vendor, carefully examine its pricing model. A price that looks too good to be true almost always is.<\/p>\n<p>MotionPoint never blindsides you with lowball quotes, hidden costs or extra fees. 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