{"id":1512,"date":"2017-10-02T00:00:00","date_gmt":"2017-10-02T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1512"},"modified":"2021-11-09T14:16:02","modified_gmt":"2021-11-09T14:16:02","slug":"how-motionpoint-reduces-complexity-for-customers","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/how-motionpoint-reduces-complexity-for-customers\/","title":{"rendered":"How MotionPoint Reduces Complexity for Customers"},"template":"","blog_categories":[107,15],"resource_categories":[37,30,35,33,23,19,32,22,17,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1512","blog","type-blog","status-publish","hentry","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-content-type-blog-post","resource_categories-business-goal","resource_categories-content-type","resource_categories-business-goal-global-expansion","resource_categories-role-marketer","resource_categories-topic-motionpoint","resource_categories-business-goal-optimize-performance","resource_categories-role","resource_categories-topic","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"MotionPoint\u2019s fully turn-key, worry-free solution helps you avoid the technical and operational minefields of website translation.","news_inline_styles":"","blog_video_id":"","article_body":"<p>In the hands of an inexperienced vendor, <a href=\"\/translation\/\">website translation<\/a> projects create as many problems as they solve. The fallout can be devastating:<\/p>\n<ul>\n<li>Unexpected expenses<\/li>\n<li>Delays in implementation<\/li>\n<li>Botched or poor translations<\/li>\n<li>Poor user experiences<\/li>\n<li>High bounce rates<\/li>\n<li>Lost customers and revenue<\/li>\n<\/ul>\n<p><a href=\"\/translation\/\">Website translation<\/a> is complicated stuff, and stymies most localization vendors. But MotionPoint is different. Our technology and turn-key approach tackles the operational complexity of website translation in thorough and cost-efficient ways. Here\u2019s how.<\/p>\n<blockquote><p>Inexperienced vendors with undercooked solutions can make website translation projects more trouble than they\u2019re worth.<\/p><\/blockquote>\n<h2>Technology Integration<\/h2>\n<p>When it comes to website translation, your CMS\u2014which probably features multilingual capabilities\u2014will fall short during the rigors of day-to-day operation. Further, \u201cconnectors\u201d that integrate your CMS with a vendor\u2019s translation database can regularly fail.<\/p>\n<p>MotionPoint\u2019s fully turn-key, proxy-based solution avoids these issues because it operates independently of your website\u2019s technology stack, and supports all underlying technologies and code. This includes HTML, CSS, AngularJS, JSON, AJAX, single-page applications and much more.<\/p>\n<p>MotionPoint\u2019s approach is:<\/p>\n<h3>Fully Turn-Key<\/h3>\n<p>MotionPoint assumes 99% of the tasks required to implement and operate multilingual instances of your website, including configuration, hosting, ongoing maintenance, translation, content publication and more. Your involvement for the launch of a localized site is measured in hours, not weeks or months (as with other approaches). We ask you to deploy 5 lines of code on your primary-market site, and MotionPoint handles all other aspects of the project. And on an ongoing basis, your involvement isn\u2019t required at all.<\/p>\n<h3>Future-Proof<\/h3>\n<p>Our platform-agnostic solution does not integrate with other technologies\u2019 internal processes. As your website evolves, MotionPoint\u2019s solution adapts\u2014with zero risk for lock-in.<\/p>\n<h3>Redesign- and Re-Platform-Ready<\/h3>\n<p>MotionPoint\u2019s solution operates independently of your CMS, so it can easily parse your redesigned website, and automatically populate that existing translated content into the appropriate places on your redesigned pages with no effort from you or your team.<\/p>\n<h3>Able to Translate Multichannel Content<\/h3>\n<p>We provide an API and translation user interfaces to help you translate multichannel content for online and offline marketing. We support submissions in file formats including plain text, HTML, XML and JSON, and multimedia assets submitted via URL in XML files. Your design and marketing teams don\u2019t have to oversee the localization or design of these assets.<\/p>\n<h3>The Ideal 24 \/ 7 \/ 365 Managed Hosted Solution<\/h3>\n<p>Our turn-key solution is fully compatible with Content Distribution Networks in any configuration. And because all uptime, software patches and installation tasks are handled by us, no effort is ever required on your end.<\/p>\n<h2>Elimination of Effort and Overhead<\/h2>\n<p>As you make content changes to your primary-market website, your localized global sites should keep pace. But traditional vendors often lack the fluency in website technologies, online content parsing, and automated workflows that MotionPoint has.<\/p>\n<p>To compensate for these shortfalls, they often heap manual tasks on you, the customer\u2014which consumes time and effort, and ultimately drives up costs.<\/p>\n<p>MotionPoint\u2019s solution eliminates those pain points by handling all the under-the-hood complexities that can bog down your IT team. We have the translators and resources to handle ongoing updates, your new product launches, website redesigns and more. You won\u2019t be asked to assume extra duties, deliver offline files, or provide tech support\u2014we handle it all. Including:<\/p>\n<h3>Translation Workflow<\/h3>\n<p>MotionPoint\u2019s solution automatically identifies translatable content on your website, sends it to experienced translators, fully manages the production workflow including revisions, and publishes the content. We do this every day, for new and revised content, for all of your languages and markets\u2014with no effort from you or your team.<\/p>\n<h3>24\/7 Support and Escalation<\/h3>\n<p>MotionPoint\u2019s technologies, project managers and translation teams constantly monitor and oversee every facet of the <a href=\"\/translation\/\">website translation<\/a> project\u2014from technology to translation\u2014and even tackle issues with third-party providers.<\/p>\n<h3>Multimedia Support<\/h3>\n<p>MotionPoint supports the translation of all online multimedia file types (including images, PDFs, videos, audio recordings, interactive applications and more). Multimedia content is detected, translated, and published to your localized website\u2014typically within one business day\u2014with no effort required on your end.<\/p>\n<h3>Site &amp; Keyflow Monitoring Capabilities<\/h3>\n<p>This technology monitors your localized website\u2019s keyflows for functionality issues. MotionPoint\u2019s web engineers use automated scripts to regularly analyze your site\u2019s performance. If they detect any issues, they quickly investigate to determine if there\u2019s a technical error or a shortcoming in the site\u2019s functionality. They then immediately correct the error, or notify you if needed.<\/p>\n<h3>Content and Code Customizations<\/h3>\n<p>MotionPoint understands the value of customizing specific website elements and content for your global customers. This can include presenting users with local-market customer service phone numbers, swapping Imperial for metric measurements, and presenting locally-preferred words or phrases. Implementation and maintenance of this customized content falls to us, not you.<\/p>\n<h3>Ongoing SEO<\/h3>\n<p>MotionPoint also uses localized sitemaps to improve your sites\u2019 rankings in local search. And by implementing <i>hreflang<\/i> functionality for your site, the proper translated version of your website appears in global users\u2019 search results, with the same rank as your flagship site.<\/p>\n<h2>Conclusion<\/h2>\n<p>There are enough factors to consider\u2014and processes to manage\u2014with your website project. Adding translated multilingual sites into the mix exponentially increases that complexity.<\/p>\n<p>MotionPoint\u2019s industry-leading approach handles all the challenges you\u2019d expect\u2014and the hundreds you\u2019d never expect. 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