{"id":1483,"date":"2017-09-19T00:00:00","date_gmt":"2017-09-19T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1483"},"modified":"2017-09-19T00:00:00","modified_gmt":"2017-09-19T00:00:00","slug":"to-succeed-in-global-markets-choose-the-right-website-translation-approach","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/to-succeed-in-global-markets-choose-the-right-website-translation-approach\/","title":{"rendered":"E-Book: Choosing the Right Website Translation Approach"},"template":"","blog_categories":[15],"resource_categories":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1483","blog","type-blog","status-publish","hentry","blog_categories-website-translation"],"acf":{"blog_short_description":"Our new e-book showcases three ways to localize your website for international customers.","news_inline_styles":"","blog_video_id":"","article_body":"<p>When your business strategy involves expansion into a new country or region, it\u2019s time to think about <b>website localization<\/b>. A translated site that is accurate, culturally sensitive and comprehensive helps you deliver a satisfying customer experience. <b>It also drives brand awareness, growth and a competitive advantage.<\/b><\/p>\n<p>  Because website localization is a major undertaking, it\u2019s important to find the best approach. Considerations range from <b>translation speed and scalability, to technology integration and automation<\/b>. And then there are the \u201celephant in the room\u201d issues: <i>How much will it cost? 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