{"id":1457,"date":"2017-08-02T00:00:00","date_gmt":"2017-08-02T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1457"},"modified":"2017-08-02T00:00:00","modified_gmt":"2017-08-02T00:00:00","slug":"car-dealerships-seize-new-opportunities-with-translated-websites","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/car-dealerships-seize-new-opportunities-with-translated-websites\/","title":{"rendered":"Car Dealerships Seize New Opportunities with Translated Websites"},"template":"","blog_categories":[13,15],"resource_categories":[27,28,30,24,35,20,26,23,32,36,22,31,17,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1457","blog","type-blog","status-publish","hentry","blog_categories-motionpoint-news","blog_categories-website-translation","resource_categories-industry-b2b-manufacturing","resource_categories-industry-b2c-manufacturing","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type","resource_categories-topic-digital-marketing","resource_categories-industry","resource_categories-role-marketer","resource_categories-business-goal-optimize-performance","resource_categories-press-article","resource_categories-role","resource_categories-business-goal-streamline-operations","resource_categories-topic","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"Translating dealership websites boosts customer awareness and loyalty\u2014and leads to increased revenue, a MotionPoint exec writes.","news_inline_styles":"","blog_video_id":"","article_body":"
\"Craig
Craig Witt<\/figcaption><\/figure>\n

Car dealerships that operate websites exclusively in English are blowing a big growth opportunity among U.S. Hispanic customers, writes MotionPoint EVP Craig Witt in an article<\/a> for Dealer Marketing.<\/i><\/p>\n

\u201cIf your site isn\u2019t published in your customers\u2019 preferred languages, sales are going to suffer,\u201d he said. <\/p>\n

Why? More than 80% of U.S. Hispanics speak Spanish, and 40% prefer to buy from a Spanish-language website. The demographic is growing faster than the national average. The growing need to serve this market is clear, Witt wrote.<\/p>\n

\u201cThe sooner you\u2019re serving customers online in their preferred languages, the sooner you\u2019ll reap the benefits,\u201d he wrote, citing such benefits as customer awareness and new revenue. <\/p>\n

Witt shared several best practices that even small marketing teams can start implementing on their own to help their dealership websites resonate with multilingual customers. He also provided advice for finding technologies that allow dealerships to translate, deploy, operate, and optimize multilingual sites while eliminating operational complexity and cost. <\/p>\n<\/p>\n

Read the full story at Dealer Marketing<\/i><\/a>.<\/p>\n","article_body_code":"","news_image":{"ID":14574,"id":14574,"title":"CarDealerSeize_Banner.jpg","filename":"CarDealerSeize_Banner.jpg","filesize":102633,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/CarDealerSeize_Banner.jpg","link":"https:\/\/www.motionpoint.com\/blog\/car-dealerships-seize-new-opportunities-with-translated-websites\/cardealerseize_banner\/","alt":"","author":"2","description":" \t","caption":"","name":"cardealerseize_banner","status":"inherit","uploaded_to":1457,"date":"2017-08-02 00:00:00","modified":"2017-08-02 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