{"id":1428,"date":"2020-09-30T00:00:00","date_gmt":"2020-09-30T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1428"},"modified":"2020-09-30T00:00:00","modified_gmt":"2020-09-30T00:00:00","slug":"5-problems-b2b-manufacturers-always-face-with-website-translation","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/5-problems-b2b-manufacturers-always-face-with-website-translation\/","title":{"rendered":"5 Problems Growing Companies Always Face with Website Translation"},"template":"","blog_categories":[15],"resource_categories":[37,30,35,32,31,17,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1428","blog","type-blog","status-publish","hentry","blog_categories-website-translation","resource_categories-content-type-blog-post","resource_categories-business-goal","resource_categories-content-type","resource_categories-business-goal-optimize-performance","resource_categories-business-goal-streamline-operations","resource_categories-topic","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"Serving global customers with translated websites is harder than you think.","news_inline_styles":"","blog_video_id":"","article_body":"

Your domestic website is the best\u2014and easiest\u2014way to build credibility and loyalty for your business. As your company expands internationally, your websites serving global markets must do the same thing. And they must do it in the languages those customers prefer.<\/p>\n

Managing your domestic site with in-house resources might be a straightforward process, but operating translated websites is a different beast. It takes people, effort and expertise that most teams don\u2019t have. It\u2019s often expensive, too.<\/p>\n

Five Persistent Problems<\/h2>\n

You\u2019re most likely to feel the pain in these five areas:<\/p>\n

Speed to Market<\/h3>\n

The technical complexities and workflow challenges of website translation<\/a> usually create major delays for in-house teams. It can take over a year\u2014sometimes as much as 18 months\u2014to launch multilingual websites. Within that time, competitors can enter, and conquer, those markets. <\/p>\n

Further, when your in-country sales team requests digital content to support their efforts, they expect it immediately. They can\u2019t wait over a year for that content.<\/p>\n

\n

Your marketing team\u2019s effort will grow exponentially\u2014and in unexpected ways\u2014if you operate multilingual sites.<\/p>\n<\/blockquote>\n

Lean Teams<\/h3>\n

Many industries embrace a \u201clean\u201d philosophy when it comes to staffing and organizational balance. Teams are far smaller.<\/p>\n

Do you work in one of these industries? Your small marketing team is already overextended, managing your company\u2019s domestic-market website. That effort grows exponentially\u2014and in unexpected ways\u2014if you operate multilingual sites, too. You don\u2019t have the linguistic fluency, much less the internal processes, to effectively manage website translation.<\/p>\n

Cost<\/h3>\n

With in-house approaches, the costs add up fast. You may be in the actual business of marketing world-class products or services, but you\u2019ll soon find yourself bogged down in tasks beyond your comfort zone.<\/p>\n

Suddenly you\u2019re in the business of hiring translators, editors and reviewers. And setting up servers. And QA\u2019ing translations and functionality. And inventing and maintaining translation workflows. And more.<\/p>\n

Technical Compatibility, Flexibility, and Ease of Use <\/h3>\n

It\u2019s hard finding technologies that properly support multilingual websites. They must play nice with your tech stack now and in the future.<\/p>\n

Unfortunately, your CMS won\u2019t be a sustainable solution. CMS multilingual features are often undercooked<\/a>, and require a lot of manual effort to work properly. For instance, they\u2019re not integrated with translation workflows, so your team must extract translatable content and send it manually to agencies, or develop and maintain connectors \/ APIs. They\u2019re also susceptible to failure if a website\u2019s structure changes, or undergoes a re-platform.<\/p>\n

Ongoing Maintenance<\/h3>\n

Remember, the project doesn\u2019t end when your multilingual site goes live. When new content is published on your domestic site, your global sites must be updated, too. You\u2019ll also be the watchdog for the site\u2019s functionality, usability and uptime\u2014and the overseer of its business performance, powered by international SEO, localized social content and more.<\/p>\n

Look for Powerful Solutions<\/h2>\n

These are just a handful of obstacles that can delay, or outright derail, your online expansion into global markets. But it\u2019s not all bad news\u2014these challenges can be sidestepped altogether by using the right website translation solution. <\/p>\n

\n

The best solutions fully translate and launch websites in as little as 30 days, and publish new translated content in about one business day.<\/p>\n<\/blockquote>\n

As you explore your options, look for solutions built with the express purpose of minimizing the operational complexity and cost of website localization. Fully turn-key approaches are especially effective, since they manage, monitor and host your multilingual website<\/a> for you\u2014which eliminates in-house effort at launch and ongoing. <\/p>\n

Fast deployment and translation updates are also critical. The best solutions can fully translate and launch websites in as little as 30 days, and publish new translated content in about one business day.<\/p>\n<\/p>\n

These solutions have technologies that handle all the under-the-hood complexities that make website translation <\/a>such a burden for your IT team, too. The best use superior proxy-based technology that can be used with any tool, handle any site, and read any programming language.<\/p>\n

That means the solution gets along with your CMS, while providing thorough\u2014and brand-perfect\u2014translations for your online and multichannel content, all around the world.<\/p>\n","article_body_code":"","news_image":{"ID":14284,"id":14284,"title":"5ProblemsGrowingCompany_Banner.jpg","filename":"5ProblemsGrowingCompany_Banner.jpg","filesize":104559,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/5ProblemsGrowingCompany_Banner.jpg","link":"https:\/\/www.motionpoint.com\/5problemsgrowingcompany_banner\/","alt":"","author":"2","description":" \t","caption":"","name":"5problemsgrowingcompany_banner","status":"inherit","uploaded_to":0,"date":"2020-09-30 00:00:00","modified":"2020-11-03 13:22:45","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/5ProblemsGrowingCompany_Banner-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/5ProblemsGrowingCompany_Banner-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/5ProblemsGrowingCompany_Banner-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/5ProblemsGrowingCompany_Banner-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/5ProblemsGrowingCompany_Banner-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/5ProblemsGrowingCompany_Banner.jpg","2048x2048-width":2000,"2048x2048-height":450}},"social_image":{"ID":14285,"id":14285,"title":"3%29_Blog_-_5_problems_Growing_Companies.png","filename":"329_Blog_-_5_problems_Growing_Companies.png","filesize":585243,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/329_Blog_-_5_problems_Growing_Companies.png","link":"https:\/\/www.motionpoint.com\/3%29_blog_-_5_problems_growing_companies\/","alt":"","author":"2","description":" \t","caption":"","name":"3%29_blog_-_5_problems_growing_companies","status":"inherit","uploaded_to":0,"date":"2020-09-30 00:00:00","modified":"2020-11-03 13:22:45","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":6240,"height":3264,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/329_Blog_-_5_problems_Growing_Companies-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/329_Blog_-_5_problems_Growing_Companies-300x157.png","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/329_Blog_-_5_problems_Growing_Companies-768x402.png","medium_large-width":768,"medium_large-height":402,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/329_Blog_-_5_problems_Growing_Companies-1024x536.png","large-width":1024,"large-height":536,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/329_Blog_-_5_problems_Growing_Companies-1536x803.png","1536x1536-width":1536,"1536x1536-height":803,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/329_Blog_-_5_problems_Growing_Companies-2048x1071.png","2048x2048-width":2048,"2048x2048-height":1071}},"callout_article":[],"news_image_url":"","featired_article_image":false,"featured_article":[],"featured_article_description":"","blog_image":{"ID":14284,"id":14284,"title":"5ProblemsGrowingCompany_Banner.jpg","filename":"5ProblemsGrowingCompany_Banner.jpg","filesize":104559,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/5ProblemsGrowingCompany_Banner.jpg","link":"https:\/\/www.motionpoint.com\/5problemsgrowingcompany_banner\/","alt":"","author":"2","description":" \t","caption":"","name":"5problemsgrowingcompany_banner","status":"inherit","uploaded_to":0,"date":"2020-09-30 00:00:00","modified":"2020-11-03 13:22:45","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/5ProblemsGrowingCompany_Banner-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/5ProblemsGrowingCompany_Banner-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/5ProblemsGrowingCompany_Banner-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/5ProblemsGrowingCompany_Banner-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/5ProblemsGrowingCompany_Banner-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/5ProblemsGrowingCompany_Banner.jpg","2048x2048-width":2000,"2048x2048-height":450}},"hero_image":{"ID":14288,"id":14288,"title":"5ProblemsGrowingCompany_Hero.jpg","filename":"5ProblemsGrowingCompany_Hero.jpg","filesize":98100,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/5ProblemsGrowingCompany_Hero.jpg","link":"https:\/\/www.motionpoint.com\/5problemsgrowingcompany_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"5problemsgrowingcompany_hero","status":"inherit","uploaded_to":0,"date":"2020-09-30 00:00:00","modified":"2020-11-03 13:22:45","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/5ProblemsGrowingCompany_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/5ProblemsGrowingCompany_Hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/5ProblemsGrowingCompany_Hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/5ProblemsGrowingCompany_Hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/5ProblemsGrowingCompany_Hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/5ProblemsGrowingCompany_Hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"news_resource_card":false,"translate_this_blog":"NO","localize_blog":"global","recommended_blog_1":"","recommended_article_url_1":"","recommended_blog_2":"","recommended_article_url_2":"https:\/\/www.motionpoint.com\/resources\/translation\/determine-project-scope\/","recommended_blog_3":"","recommended_article_url_3":"","article_word_count":"733","article_read_time":"3","banner_image":{"ID":142810,"id":142810,"title":"Website-Translation-Survival-Guide-250-x-500.png","filename":"Website-Translation-Survival-Guide-250-x-500.png","filesize":23360,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Survival-Guide-250-x-500.png","link":"https:\/\/www.motionpoint.com\/blog\/can-neural-machine-translation-compete-with-human-translation-part-two\/website-translation-survival-guide-250-x-500\/","alt":"","author":"2","description":" \t","caption":"","name":"website-translation-survival-guide-250-x-500","status":"inherit","uploaded_to":1351,"date":"2020-09-30 00:00:00","modified":"2021-11-23 15:04:12","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":250,"height":500,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Survival-Guide-250-x-500-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Survival-Guide-250-x-500-150x300.png","medium-width":150,"medium-height":300,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Survival-Guide-250-x-500.png","medium_large-width":250,"medium_large-height":500,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Survival-Guide-250-x-500.png","large-width":250,"large-height":500,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Survival-Guide-250-x-500.png","1536x1536-width":250,"1536x1536-height":500,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Survival-Guide-250-x-500.png","2048x2048-width":250,"2048x2048-height":500}},"banner_image_europe":false,"banner_link":"https:\/\/www.motionpoint.com\/resources\/translation\/website-translation-survival-guide\/","keep_learning_cards":[{"keep_learning_card_image":{"ID":14280,"id":14280,"title":"website-performance.jpg","filename":"website-performance.jpg","filesize":24182,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-performance.jpg","link":"https:\/\/www.motionpoint.com\/blog\/website-translation-isnt-just-about-language-translation\/website-performance\/","alt":"","author":"2","description":" \t","caption":"","name":"website-performance","status":"inherit","uploaded_to":1750,"date":"2020-09-30 00:00:00","modified":"2021-04-09 18:47:03","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":400,"height":299,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-performance-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-performance-300x224.jpg","medium-width":300,"medium-height":224,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-performance.jpg","medium_large-width":400,"medium_large-height":299,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-performance.jpg","large-width":400,"large-height":299,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-performance.jpg","1536x1536-width":400,"1536x1536-height":299,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/website-performance.jpg","2048x2048-width":400,"2048x2048-height":299}},"keep_learning_card_title":"Boost your global website\u2019s business performance.","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/approach\/maximize-global-website-performance\/"},{"keep_learning_card_image":{"ID":14281,"id":14281,"title":"shutterstock_371016464.jpg","filename":"shutterstock_371016464.jpg","filesize":36292,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_371016464.jpg","link":"https:\/\/www.motionpoint.com\/blog\/dont-double-down-on-a-bad-website-translation-approach\/shutterstock_371016464\/","alt":"","author":"2","description":" \t","caption":"","name":"shutterstock_371016464","status":"inherit","uploaded_to":1596,"date":"2020-09-30 00:00:00","modified":"2021-04-09 19:54:09","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":500,"height":333,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_371016464-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_371016464-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_371016464.jpg","medium_large-width":500,"medium_large-height":333,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_371016464.jpg","large-width":500,"large-height":333,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_371016464.jpg","1536x1536-width":500,"1536x1536-height":333,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_371016464.jpg","2048x2048-width":500,"2048x2048-height":333}},"keep_learning_card_title":"Don\u2019t let web translation distract your marketing team.","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/solution\/marketer\/"},{"keep_learning_card_image":{"ID":14282,"id":14282,"title":"ProxyApproach_Hero.jpg","filename":"ProxyApproach_Hero.jpg","filesize":76042,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ProxyApproach_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/meet-motionpoints-superior-content-parsing-algorithm\/proxyapproach_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"proxyapproach_hero","status":"inherit","uploaded_to":1584,"date":"2020-09-30 00:00:00","modified":"2021-04-09 20:00:38","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ProxyApproach_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ProxyApproach_Hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ProxyApproach_Hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ProxyApproach_Hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ProxyApproach_Hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ProxyApproach_Hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"keep_learning_card_title":"Website Translation: The Ease and Benefits of the Proxy Approach","keep_learning_link_text":"Read the blog","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/website-translation-the-ease-and-benefits-of-the-proxy-approach\/"},{"keep_learning_card_image":false,"keep_learning_card_title":"5 Problems Growing Companies Always Face with Website Translation","keep_learning_link_text":"Read the blog","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/5-problems-b2b-manufacturers-always-face-with-website-translation\/#sts=Discover%20four%20approaches%20to%20website%20localization%E2%80%94including%20a%20groundbreaking%20approach%20that%20generates%20powerful,%20positive%20and%20sust"}],"featured_resource_card":"n\/a","meta_title":"5 Problems Growing Companies Always Face with Website Translation","meta_description":"MotionPoint solves the operational complexity and cost of website localization.","meta_keywords":"what are the problems of translation","blog_author":[{"ID":33917,"user_firstname":"Reagan","user_lastname":"Evans","nickname":"reaganevans","user_nicename":"reaganevans","display_name":"Reagan Evans","user_email":"revans@motionpoint.com","user_url":"","user_registered":"2023-05-26 14:06:13","user_description":"Reagan Evans is MotionPoint\u2019s SVP of Sales. He has a strong background in sales and data management and has nearly 10 years of executive level experience in the field. He uses his expertise in global sales, new business development, sales production, and data organization to drive MotionPoint's market expansion and new client acquisition. Evans leverages MotionPoint\u2019s industry-leading technology to drive sales and ensure higher customer satisfaction.","user_avatar":"\"Reagan"}]},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog\/1428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=1428"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog_categories?post=1428"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=1428"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=1428"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=1428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}