{"id":1404,"date":"2017-05-01T00:00:00","date_gmt":"2017-05-01T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1404"},"modified":"2017-05-01T00:00:00","modified_gmt":"2017-05-01T00:00:00","slug":"global-smartphone-owners-represent-real-opportunity-for-travel-marketers","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/global-smartphone-owners-represent-real-opportunity-for-travel-marketers\/","title":{"rendered":"Global Smartphone Owners Represent \u2018Real Opportunity\u2019 for Travel Marketers"},"template":"","blog_categories":[5,9,13],"resource_categories":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1404","blog","type-blog","status-publish","hentry","blog_categories-international-business-strategies","blog_categories-marketing-strategies","blog_categories-motionpoint-news"],"acf":{"blog_short_description":"Targeting mobile-first international travelers boosts global brand awareness and sales, a MotionPoint exec says.","news_inline_styles":"","blog_video_id":"","article_body":"<figure style=\"text-align: center; float: right;\"><img decoding=\"async\" alt=\"Craig Witt\" src=\"\/\/www.motionpoint.com\/wp-content\/themes\/motionpoint\/images\/content\/news\/CraigWittPortrait_300w.png\"><figcaption>Craig Witt<\/figcaption><\/figure>\n<p>  Smartphones have become a game changer for the travel industry, allowing connected travelers to plan and book trips on the fly, writes Craig Witt in <a href=\"http:\/\/www.targetmarketingmag.com\/article\/mobile-marketing-s-language-speaks-global-travelers\/\" target=\"_blank\">a recent blog post<\/a> for <i>Target Marketing.<\/i><\/p>\n<p>  That\u2019s good news for travel industry marketers, our Executive Vice President said. Global customers are \u201cwhere the real opportunity lies,\u201d he wrote.<\/p>\n<p>  Case in point: While 70 million Americans will book travel plans through a mobile device this year, that\u2019s nothing compared to consumers in mobile-first markets like China, Indonesia, and Brazil.<\/p>\n<p>  In fact, more than one-third of global consumers own a smartphone, allowing them to connect with the world virtually, as well as physically: mobile travel bookings grew 1,700% between 2011 and 2015, Witt explained. <\/p>\n<p>  He also cited data on the top five global smartphone markets for the next year, and provided insights about U.S. Hispanics\u2014consumers who are widely considered smartphone \u201cpower users\u201d by many experts.<\/p>\n<\/p>\n<p>  Witt also shared several best practices marketers in the travel industry should follow to optimize their website for global mobile engagement. <a 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