{"id":1398,"date":"2017-02-08T00:00:00","date_gmt":"2017-02-08T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1398"},"modified":"2022-04-13T08:54:06","modified_gmt":"2022-04-13T12:54:06","slug":"u-s-auto-dealers-see-big-gains-from-translated-websites","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/u-s-auto-dealers-see-big-gains-from-translated-websites\/","title":{"rendered":"U.S. Auto Dealers See Big Gains from Translated Websites"},"template":"","blog_categories":[13,15],"resource_categories":[27,28,30,24,35,33,26,21,23,32,36,22,17,18],"targeted_localized_audience":[60],"document_categories":[],"class_list":["post-1398","blog","type-blog","status-publish","hentry","blog_categories-motionpoint-news","blog_categories-website-translation","resource_categories-industry-b2b-manufacturing","resource_categories-industry-b2c-manufacturing","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type","resource_categories-business-goal-global-expansion","resource_categories-industry","resource_categories-topic-international-marketing","resource_categories-role-marketer","resource_categories-business-goal-optimize-performance","resource_categories-press-article","resource_categories-role","resource_categories-topic","resource_categories-topic-website-translation","targeted_localized_audience-us"],"acf":{"blog_short_description":"Online engagement is critical to capturing underserved markets, writes a MotionPoint exec.","news_inline_styles":"","blog_video_id":"","article_body":"
\"Charles
Charles Whiteman<\/figcaption><\/figure>\n

Few businesses are as quick as U.S. automotive dealerships to identify underserved customers and craft creative ways to market to them, writes Charles Whiteman in a blog post<\/a> for Dealer Marketing Magazine<\/i>. The success OEMs and dealerships have had in winning over U.S. Hispanic customers is a prime example, he said.<\/p>\n

The key is reaching Hispanic consumers through an engaging and authentic online presence. \u201cSpanish-speaking Americans are ravenous content consumers. They view 10% more pages per site visit than other demographics,\u201d Whiteman said. \u201cCapturing even a fraction of this market\u2019s attention and revenue can mean huge gains for local dealerships.\u201d<\/p>\n

The Hispanic market has been growing in size, influence, and purchasing power for more than a decade. Serving these consumers in Spanish remains critical: Nearly 40% of Hispanics prefer to read online content in Spanish.<\/p>\n

\u201cReaching these online-savvy shoppers starts by deploying a Spanish version of a dealership\u2019s website,\u201d Whiteman said, \u201cand ensuring it remains in sync with the content and inventory found on the dealer\u2019s English website.\u201d<\/p>\n

Whiteman then shared insider knowledge about the online behavior of a Hispanic car shopper, and provides data-driven, actionable next steps for automotive dealerships who want to serve the powerful, yet underserved, US Hispanic market. <\/p>\n<\/p>\n

Read the full story at Dealer Marketing Magazine<\/a><\/i>.<\/p>\n","article_body_code":"","news_image":{"ID":13984,"id":13984,"title":"Hero_Auto_Dealer_Gain_Big-100.jpg","filename":"Hero_Auto_Dealer_Gain_Big-100.jpg","filesize":118223,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Auto_Dealer_Gain_Big-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/u-s-auto-dealers-see-big-gains-from-translated-websites\/hero_auto_dealer_gain_big-100\/","alt":"","author":"2","description":" \t","caption":"","name":"hero_auto_dealer_gain_big-100","status":"inherit","uploaded_to":1398,"date":"2017-02-08 00:00:00","modified":"2017-02-08 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