{"id":1371,"date":"2017-03-30T00:00:00","date_gmt":"2017-03-30T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1371"},"modified":"2017-03-30T00:00:00","modified_gmt":"2017-03-30T00:00:00","slug":"amazon-acquisition-to-improve-growth-in-middle-east","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/amazon-acquisition-to-improve-growth-in-middle-east\/","title":{"rendered":"Amazon Acquisition to Improve Growth in Middle East"},"template":"","blog_categories":[5,9,13],"resource_categories":[28,37,30,24,35,33,26,21,23,22,17],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1371","blog","type-blog","status-publish","hentry","blog_categories-international-business-strategies","blog_categories-marketing-strategies","blog_categories-motionpoint-news","resource_categories-industry-b2c-manufacturing","resource_categories-content-type-blog-post","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type","resource_categories-business-goal-global-expansion","resource_categories-industry","resource_categories-topic-international-marketing","resource_categories-role-marketer","resource_categories-role","resource_categories-topic"],"acf":{"blog_short_description":"Opportunities abound for the e-commerce powerhouse, says MotionPoint\u2019s EVP.","news_inline_styles":"","blog_video_id":"","article_body":"

<\/i><\/p>\n

\"Craig
Craig Witt<\/figcaption><\/i><\/figure>\n

FierceRetail, <\/i>a news publication for retail professionals, recently interviewed MotionPoint executive vice president Craig Witt for a story about Amazon\u2019s recent acquisition of Souq<\/a>, a virtual marketplace serving the Middle East.<\/p>\n

Witt provided expertise and insights on the acquisition of the Dubai-based company, and how Amazon will benefit from improved logistics within the region. <\/p>\n

\u201cSouq.com is by far the most well-known and commonly used online marketplace in the region,\u201d Witt told FierceRetail. \u201cIts reputation throughout the region is excellent, particularly from the perspective of logistics and order fulfillment. In this respect, it supplies a core competence that will make a big difference for Amazon moving forward.\u201d<\/p>\n

Witt also suggested that Amazon must smartly adjust to consumers\u2019 unique shopping expectations within the region, and provide experiences that cater to their languages, customers, browsing behaviors and currencies.<\/p>\n

\u201cAdapting to new markets, rather than barreling forward with cultural blinders on, is how brands build trust,\u201d Witt explained.<\/p>\n<\/p>\n

Read the full story at FierceRetail<\/i><\/a>.<\/p>\n","article_body_code":"","news_image":{"ID":13714,"id":13714,"title":"Hero_Growth_in_the_Middle_East-100.jpg","filename":"Hero_Growth_in_the_Middle_East-100.jpg","filesize":117563,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Growth_in_the_Middle_East-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/amazon-acquisition-to-improve-growth-in-middle-east\/hero_growth_in_the_middle_east-100\/","alt":"","author":"2","description":" \t","caption":"","name":"hero_growth_in_the_middle_east-100","status":"inherit","uploaded_to":1371,"date":"2017-03-30 00:00:00","modified":"2017-03-30 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