{"id":1360,"date":"2020-09-09T00:00:00","date_gmt":"2020-09-09T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1360"},"modified":"2020-09-09T00:00:00","modified_gmt":"2020-09-09T00:00:00","slug":"why-should-i-localize-my-website","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/why-should-i-localize-my-website\/","title":{"rendered":"Why Should I Localize My Website?"},"template":"","blog_categories":[15],"resource_categories":[37,30,24,35,33,21,23,19,32,22,17,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1360","blog","type-blog","status-publish","hentry","blog_categories-website-translation","resource_categories-content-type-blog-post","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type","resource_categories-business-goal-global-expansion","resource_categories-topic-international-marketing","resource_categories-role-marketer","resource_categories-topic-motionpoint","resource_categories-business-goal-optimize-performance","resource_categories-role","resource_categories-topic","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"New website visitors won't stick around if they can't understand your content. What drives successful website translation and localization?","news_inline_styles":"","blog_video_id":"","article_body":"<p>As domestic markets become increasingly competitive, companies in all industries are looking to grow in global markets. If your business hasn\u2019t yet expanded internationally, there\u2019s a lot to consider:<\/p>\n<ul>\n<li>Which markets are worth pursuing? <\/li>\n<li>How do you best serve global customers online? <\/li>\n<li>Are there technical or other challenges that might derail your expansion endeavors? <\/li>\n<\/ul>\n<p>  This quick-start guide will get you thinking about global opportunities\u2014and help you get you in-market, fast.<\/p>\n<h2>Identify and Understand Your New Customers<\/h2>\n<p>  First, identify global markets that represent solid growth opportunities for your business specifically. The best candidate markets are those where customers are <b>already interested in your products or services<\/b>.<\/p>\n<p>  Examine the analytics of your domestic website and note the countries generating most of your international traffic. If you\u2019re seeing high bounce rates, it\u2019s a sign that customers are seeking information in their preferred language\u2014but are leaving when they can\u2019t find it. <\/p>\n<blockquote>\n<p>Identify growth markets where global customers are already interested in what you provide.<\/p>\n<\/blockquote>\n<p>  Second, research how potential customers prefer to learn about, order, pay for and receive their products. Some consumers demand a high degree of customer service and will shop elsewhere if they don\u2019t receive it, while others are more easygoing.<\/p>\n<p>  Some are adventurous about trying new brands, while others respond better to brands with celebrity endorsements.<\/p>\n<p>  Third, it\u2019s vital to understand cultural nuances. Brands with a grasp of <i>market fluency<\/i>\u2014a working knowledge of its cultural identity, local customs, holidays and more\u2014build credibility and trust in new markets quickly.<\/p>\n<h2>Speak the Language\u2014And Speak it Well<\/h2>\n<p>  Twenty years ago, more than 80% of all online users were native English speakers. These days, it\u2019s under 25%. It\u2019s not a best practice to launch an English-language website in markets where customers prefer to speak another language. <\/p>\n<p>  A 2014 <a href=\"http:\/\/www.commonsenseadvisory.com\/Default.aspx?Contenttype=ArticleDetAD&amp;tabID=63&amp;Aid=21505&amp;moduleId=390\" target=\"_blank\">Common Sense Advisory study<\/a> revealed that 75% of global customers prefer to buy in their native language. <a href=\"http:\/\/ec.europa.eu\/public_opinion\/flash\/fl_313_en.pdf\" target=\"_blank\">Another study<\/a> found that, given the option, 90% of European customers always choose their native language when online.<\/p>\n<p>  This study also found that 40% <i>never<\/i> purchase products and services in other languages. <\/p>\n<blockquote>\n<p>90% of EU customers always use their native language when online. 40% <i>never<\/i> buy on sites in other languages. <\/p>\n<\/blockquote>\n<h3>Content <\/h3>\n<p>  <span>It\u2019s best to reach these customers in their preferred languages through website translation and localization.<\/span><\/p>\n<p>  MotionPoint can launch websites in new markets, in users\u2019 preferred languages, in ways that require practically no effort from you. By combining the linguistic and cultural fluency of<a href=\"https:\/\/www.motionpoint.com\/translation\/\"> human translators<\/a> with innovative technologies, they help businesses connect brands with customers in ways that promote engagement, trust and business growth. <\/p>\n<h3>Images and Multimedia <\/h3>\n<p>  Some of your website\u2019s images and multimedia content may feature translatable text. This stuff could include call-to-action banners, sales promotions and coupons. Failing to translate this content will break the immersion of a local site, damage brand authenticity and risk alienating customers.<\/p>\n<blockquote>\n<p> Translating multimedia content preserves your site\u2019s UX, and eliminates the risk of alienating customers.<\/p>\n<\/blockquote>\n<h3>Localization <\/h3>\n<p>  While translation is vital, it will only get you so far. To go farther, your company must transcend translation. Leveraging <i>localization<\/i>\u2014specific words or phrases preferred in local markets\u2014can be a powerful way to generate customer trust, especially when combined with customized market-specific promotions and offers.<\/p>\n<h3>Painless Updates<\/h3>\n<p>  Another component critical to online globalization is the management of translated, localized content post-launch. Depending on your website\u2019s technology stack or CMS, this can be problematic. CMSs often lack the robust features needed to efficiently translate and update complex websites.<\/p>\n<h3>Automatic Change Detection <\/h3>\n<p>  MotionPoint\u2019s fully turn-key <a href=\"\/platform\/technology\/\">proxy solution<\/a> constantly monitors your flagship website for content changes. When new or edited content is detected, it\u2019s automatically queued for translation. This content is translated typically within one business day, eliminating the effort and expense of manually identifying content and overseeing translation throughout.<\/p>\n<blockquote>\n<p>MotionPoint translates your website updates typically within one business day\u2014with no effort required on your end.<\/p>\n<\/blockquote>\n<p>  MotionPoint\u2019s <a href=\"\/platform\/technology\/\">proxy technology<\/a> doesn\u2019t just translate content hosted on a customer\u2019s \u201chome\u201d servers. It also translates content that lives on third-party servers, and \u201chidden\u201d content within the code of complex website applications.<\/p>\n<p>  If you can view it in a web browser, our solution can translate it.<\/p>\n<h3>Flexible and Future-Friendly <\/h3>\n<p>  MotionPoint also offers an API that allows content integrations between our platform and your e-commerce solution, multilingual CMS, product feeds for virtual marketplaces, etc.<\/p>\n<p>  And since it delivers translated content via a secure, independent translation server, MotionPoint\u2019s platform integrates well with your current and future technology stacks. It\u2019s future-proof, with zero risk of lock-in.<\/p>\n<h3>Performance-Boosting Technologies <\/h3>\n<p>  Finally, as your company expands into new global online markets, remember that website translation, localization, worry-free upkeep, and future-proof technologies are only part of the picture. You\u2019ll also want a solution optimized to boost traffic, engagement, and revenue on your global websites.<\/p>\n<\/p>\n<p>  MotionPoint delivers that, too.<\/p>\n<h2>Conclusion<\/h2>\n<p>  Your company can\u2019t not serve online global customers in their preferred languages. Using a digital-first translation agency like MotionPoint can help you engage your international audiences in ways that boost traffic, customer trust and conversions.<\/p>\n","article_body_code":"","news_image":{"ID":13604,"id":13604,"title":"GlobalMarketplace_Banner.jpg","filename":"GlobalMarketplace_Banner.jpg","filesize":316948,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GlobalMarketplace_Banner.jpg","link":"https:\/\/www.motionpoint.com\/globalmarketplace_banner\/","alt":"","author":"2","description":"    \t","caption":"","name":"globalmarketplace_banner","status":"inherit","uploaded_to":0,"date":"2020-09-09 00:00:00","modified":"2020-11-03 13:42:10","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GlobalMarketplace_Banner-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GlobalMarketplace_Banner-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GlobalMarketplace_Banner-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GlobalMarketplace_Banner-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GlobalMarketplace_Banner-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GlobalMarketplace_Banner.jpg","2048x2048-width":2000,"2048x2048-height":450}},"social_image":{"ID":13605,"id":13605,"title":"3%29-Blog-OG-Image---Why-Should-I-Localize.png","filename":"329-Blog-OG-Image-Why-Should-I-Localize.png","filesize":708936,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/329-Blog-OG-Image-Why-Should-I-Localize.png","link":"https:\/\/www.motionpoint.com\/3%29-blog-og-image-why-should-i-localize\/","alt":"","author":"2","description":"    \t","caption":"","name":"3%29-blog-og-image-why-should-i-localize","status":"inherit","uploaded_to":0,"date":"2020-09-09 00:00:00","modified":"2020-11-03 13:42:10","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":1046,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/329-Blog-OG-Image-Why-Should-I-Localize-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/329-Blog-OG-Image-Why-Should-I-Localize-300x157.png","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/329-Blog-OG-Image-Why-Should-I-Localize-768x402.png","medium_large-width":768,"medium_large-height":402,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/329-Blog-OG-Image-Why-Should-I-Localize-1024x536.png","large-width":1024,"large-height":536,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/329-Blog-OG-Image-Why-Should-I-Localize-1536x803.png","1536x1536-width":1536,"1536x1536-height":803,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/329-Blog-OG-Image-Why-Should-I-Localize.png","2048x2048-width":2000,"2048x2048-height":1046}},"callout_article":[],"news_image_url":"","featired_article_image":false,"featured_article":[],"featured_article_description":"","blog_image":{"ID":13604,"id":13604,"title":"GlobalMarketplace_Banner.jpg","filename":"GlobalMarketplace_Banner.jpg","filesize":316948,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GlobalMarketplace_Banner.jpg","link":"https:\/\/www.motionpoint.com\/globalmarketplace_banner\/","alt":"","author":"2","description":"    \t","caption":"","name":"globalmarketplace_banner","status":"inherit","uploaded_to":0,"date":"2020-09-09 00:00:00","modified":"2020-11-03 13:42:10","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GlobalMarketplace_Banner-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GlobalMarketplace_Banner-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GlobalMarketplace_Banner-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GlobalMarketplace_Banner-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GlobalMarketplace_Banner-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GlobalMarketplace_Banner.jpg","2048x2048-width":2000,"2048x2048-height":450}},"hero_image":{"ID":13604,"id":13604,"title":"GlobalMarketplace_Banner.jpg","filename":"GlobalMarketplace_Banner.jpg","filesize":316948,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GlobalMarketplace_Banner.jpg","link":"https:\/\/www.motionpoint.com\/globalmarketplace_banner\/","alt":"","author":"2","description":"    \t","caption":"","name":"globalmarketplace_banner","status":"inherit","uploaded_to":0,"date":"2020-09-09 00:00:00","modified":"2020-11-03 13:42:10","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GlobalMarketplace_Banner-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GlobalMarketplace_Banner-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GlobalMarketplace_Banner-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GlobalMarketplace_Banner-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GlobalMarketplace_Banner-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/GlobalMarketplace_Banner.jpg","2048x2048-width":2000,"2048x2048-height":450}},"news_resource_card":false,"translate_this_blog":"YES","localize_blog":"global","recommended_blog_1":"","recommended_article_url_1":"","recommended_blog_2":"","recommended_article_url_2":"","recommended_blog_3":"","recommended_article_url_3":"","article_word_count":"948","article_read_time":"4","banner_image":{"ID":165510,"id":165510,"title":"Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-500.png","filename":"Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-500.png","filesize":19340,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-500.png","link":"https:\/\/www.motionpoint.com\/blog\/10-key-reasons-to-translate-your-website\/website-translation-evaluating-the-top-three-approaches-250-x-500\/","alt":"","author":"2","description":"    \t","caption":"","name":"website-translation-evaluating-the-top-three-approaches-250-x-500","status":"inherit","uploaded_to":1655,"date":"2020-10-07 00:00:00","modified":"2021-03-08 19:39:27","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":250,"height":500,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-500-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-500-150x300.png","medium-width":150,"medium-height":300,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-500.png","medium_large-width":250,"medium_large-height":500,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-500.png","large-width":250,"large-height":500,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-500.png","1536x1536-width":250,"1536x1536-height":500,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-500.png","2048x2048-width":250,"2048x2048-height":500}},"banner_image_europe":false,"banner_link":"https:\/\/www.motionpoint.com\/resources\/translation\/top-3-approaches-for-website-translation\/","keep_learning_cards":[{"keep_learning_card_image":{"ID":13600,"id":13600,"title":"shutterstock_546704527.jpg","filename":"shutterstock_546704527.jpg","filesize":19412,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_546704527.jpg","link":"https:\/\/www.motionpoint.com\/shutterstock_546704527\/","alt":"","author":"2","description":"    \t","caption":"","name":"shutterstock_546704527","status":"inherit","uploaded_to":0,"date":"2020-09-09 00:00:00","modified":"2020-11-03 13:42:10","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":500,"height":281,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_546704527-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_546704527-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_546704527.jpg","medium_large-width":500,"medium_large-height":281,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_546704527.jpg","large-width":500,"large-height":281,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_546704527.jpg","1536x1536-width":500,"1536x1536-height":281,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_546704527.jpg","2048x2048-width":500,"2048x2048-height":281}},"keep_learning_card_title":"What Is Website Translation?","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/resources\/what-is-website-translation\/"},{"keep_learning_card_image":{"ID":13601,"id":13601,"title":"FutureProof_Hero.jpg","filename":"FutureProof_Hero.jpg","filesize":29188,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/FutureProof_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/choosing-a-future-proof-website-translation-solution\/futureproof_hero\/","alt":"","author":"2","description":"    \t","caption":"","name":"futureproof_hero","status":"inherit","uploaded_to":1282,"date":"2020-09-09 00:00:00","modified":"2021-04-09 18:21:04","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/FutureProof_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/FutureProof_Hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/FutureProof_Hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/FutureProof_Hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/FutureProof_Hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/FutureProof_Hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"keep_learning_card_title":"Choosing a \u2018Future-Proof\u2019 Website Translation Solution","keep_learning_link_text":"Read the blog","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/choosing-a-future-proof-website-translation-solution\/"},{"keep_learning_card_image":{"ID":13602,"id":13602,"title":"Website-Localization--Hero.jpg","filename":"Website-Localization-Hero.jpg","filesize":21616,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Localization-Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/breaking-into-china-seizing-opportunities-and-mitigating-risks-part-2\/website-localization-hero\/","alt":"","author":"2","description":"    \t","caption":"","name":"website-localization-hero","status":"inherit","uploaded_to":1359,"date":"2020-09-09 00:00:00","modified":"2021-11-23 15:03:16","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":500,"height":219,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Localization-Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Localization-Hero-300x131.jpg","medium-width":300,"medium-height":131,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Localization-Hero.jpg","medium_large-width":500,"medium_large-height":219,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Localization-Hero.jpg","large-width":500,"large-height":219,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Localization-Hero.jpg","1536x1536-width":500,"1536x1536-height":219,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Localization-Hero.jpg","2048x2048-width":500,"2048x2048-height":219}},"keep_learning_card_title":"What is Website Localization?","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/resources\/what-is-website-localization\/"},{"keep_learning_card_image":{"ID":13603,"id":13603,"title":"IncreaseMarketShare_Hero.jpg","filename":"IncreaseMarketShare_Hero.jpg","filesize":96727,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/IncreaseMarketShare_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/the-importance-of-brand-perfect-translations\/increasemarketshare_hero\/","alt":"","author":"2","description":"    \t","caption":"","name":"increasemarketshare_hero","status":"inherit","uploaded_to":854,"date":"2020-09-09 00:00:00","modified":"2023-09-25 14:43:43","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/IncreaseMarketShare_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/IncreaseMarketShare_Hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/IncreaseMarketShare_Hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/IncreaseMarketShare_Hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/IncreaseMarketShare_Hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/IncreaseMarketShare_Hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"keep_learning_card_title":"Brands Boost Market Share When They Localize Transactional Websites","keep_learning_link_text":"Read the blog","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/brands-boost-market-share-when-they-localize-transactional-websites\/"}],"featured_resource_card":"n\/a","meta_title":"Why Should I Localize My Website?","meta_description":"MotionPoint solves the operational complexity and cost of website localization.","meta_keywords":"what is one way you can localize content, globalization vs localization in marketing","blog_author":[{"ID":411,"user_firstname":"Jessica","user_lastname":"Rivera","nickname":"JRivera","user_nicename":"jrivera","display_name":"Jessica Rivera","user_email":"jrivera@motionpoint.com","user_url":"","user_registered":"2014-11-04 00:00:00","user_description":"Jessica Rivera brings an expert understanding of global business, executive leadership, and holistic team and culture building to her role as MotionPoint\u2019s EVP, Global Sales and Corporate Affairs. She has over 15 years of experience collaborating with C-suites at leading SaaS and fintech companies.","user_avatar":"<img src=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" class=\"gravatar avatar avatar-96 um-avatar um-avatar-default\" width=\"96\" height=\"96\" alt=\"Jessica Rivera\" data-default=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" onerror=\"if ( ! this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}\" loading=\"lazy\" \/>"},{"ID":411,"user_firstname":"Jessica","user_lastname":"Rivera","nickname":"JRivera","user_nicename":"jrivera","display_name":"Jessica Rivera","user_email":"jrivera@motionpoint.com","user_url":"","user_registered":"2014-11-04 00:00:00","user_description":"Jessica Rivera brings an expert understanding of global business, executive leadership, and holistic team and culture building to her role as MotionPoint\u2019s EVP, Global Sales and Corporate Affairs. She has over 15 years of experience collaborating with C-suites at leading SaaS and fintech companies.","user_avatar":"<img src=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" class=\"gravatar avatar avatar-96 um-avatar um-avatar-default\" width=\"96\" height=\"96\" alt=\"Jessica Rivera\" data-default=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" onerror=\"if ( ! this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}\" loading=\"lazy\" \/>"}]},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog\/1360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=1360"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog_categories?post=1360"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=1360"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=1360"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=1360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}