{"id":1344,"date":"2017-01-31T00:00:00","date_gmt":"2017-01-31T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1344"},"modified":"2017-01-31T00:00:00","modified_gmt":"2017-01-31T00:00:00","slug":"maximizing-impact-and-performance-in-global-markets","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/maximizing-impact-and-performance-in-global-markets\/","title":{"rendered":"Maximizing Impact and Performance in Global Markets"},"template":"","blog_categories":[5,9],"resource_categories":[37,30,35,33,21,23,19,32,22,17],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1344","blog","type-blog","status-publish","hentry","blog_categories-international-business-strategies","blog_categories-marketing-strategies","resource_categories-content-type-blog-post","resource_categories-business-goal","resource_categories-content-type","resource_categories-business-goal-global-expansion","resource_categories-topic-international-marketing","resource_categories-role-marketer","resource_categories-topic-motionpoint","resource_categories-business-goal-optimize-performance","resource_categories-role","resource_categories-topic"],"acf":{"blog_short_description":"Discover best practices and innovative technologies that drive new global customers to your translated websites.","news_inline_styles":"","blog_video_id":"","article_body":"<p>When companies choose to expand into new global markets online, they often face two primary challenges:<\/p>\n<ul>\n<li>Generating brand awareness among local consumers <\/li>\n<li>Converting site visitors into paying customers <\/li>\n<\/ul>\n<p>  This blog post will focus on practical ways to address these challenges in ways that generate immediate and sustained growth for your business, in online markets around the world.<\/p>\n<h2>Generating Brand Awareness<\/h2>\n<p>  We\u2019ve long said that the most elegant and expedient way to smartly serve consumers in global markets is to provide websites in their preferred languages. Time and again, we\u2019ve seen traffic, engagement and revenue surge when customers visit websites that are published and optimized in the languages they speak.<\/p>\n<p>  Your brand can create great websites that provide exceptional user experiences, but if local consumers have never heard of your brand\u2014for instance, if your company doesn\u2019t have a local brick-and-mortar presence in-market\u2014you\u2019ll experience challenges in driving users to your site.<\/p>\n<p>  Based on our years of insight and experience, companies should leverage translated, localized Pay-Per-Click (PPC) campaigns to attract locals. These PPC ads should be placed on regionally-appropriate search engines, too. (For instance, Yandex is the No. 1 search engine for Russia; Naver is the primary search engine for South Korea.)<\/p>\n<p>  We\u2019ve helped retailers promote their new global e-commerce sites with in-language, targeted digital ad campaigns. One campaign drove 20,000 consumers to a Dutch site during its all-important first month in market.<\/p>\n<p>  Leveraging translated content in interesting ways\u2014like reusing such content on local social networks\u2014also helps move the needle, we\u2019ve found.<\/p>\n<blockquote>\n<p>Managing localized email newsletters for these markets is another way to generate interest and online engagement.<\/p>\n<\/blockquote>\n<p>  Managing localized email newsletters for these markets is another way to generate interest and online engagement. We\u2019ve seen an airline experience a nearly 45% increase in revenue during holiday promotions, thanks to a local, in-language email marketing campaign. A retailer serving South Korea saw traffic skyrocket over 350%, and transactions grow ten-fold, thanks to savvy email outreach.<\/p>\n<p>  MotionPoint\u2019s platform also features several proprietary technologies to help customers find your translated, localized websites:<\/p>\n<ul>\n<li><b>EasyLink\u00ae Management<\/b> <a href=\"https:\/\/www.motionpoint.com\/blog\/get-higher-global-site-traffic-engagement-and-revenue\/\">smartly examines your inbound shoppers\u2019 preferences<\/a>, and presents an online experience in the language they\u2019re most likely to speak. (With EasyLink, site visits increase an average of over 80%.) <\/li>\n<li><b>Global Sitemap Management<\/b>, which leverages the power of the \u201chreflang\u201d attribute, ensures that the proper translated version of your website appears in organic search results. <\/li>\n<\/ul>\n<ol>\n<\/ol>\n<h2>Converting Site Visitors<\/h2>\n<\/p>\n<p>  Once your new customers have found your local website, the next challenge begins: keeping them there, and convincing them to become paying customers (or convert in other meaningful ways). We\u2019ve found the best way to woo these consumers is with authentic online experiences, featuring messaging, phrases and promotions that create lean-in within local markets. This often requires a more artful hand than word-for-word translation; it usually requires <i>localization<\/i>\u2014using terms that resonate within specific markets or subcultures.<\/p>\n<p>  Localization goes a long way to improve brand awareness and trust among local consumers. This online content often feels authentic, crafted by a native. <\/p>\n<p>  MotionPoint offers a powerful service called <b>Market Management<\/b> to help companies accomplish this goal. Market Management customizes elements of a website (such as a promotional banner, or certain phrases) with super-relevant translated content. <\/p>\n<p>  Here\u2019s a recent example. MotionPoint used Universal Spanish (an easily-understood \u201cregion-neutral\u201d flavor of the language) in the translation of a travel client\u2019s Latin American website. These translations were perfect, but they weren\u2019t clicking with consumers. We opted to localize key webpages and phrases for Latin Americans, using locally-preferred lingo. A month later, site impressions grew by 75%, and search-engine rankings improved by 11 positions.<\/p>\n<p>  Using Market Management technology, we helped another global retailer generate 25% higher conversions on its Moroccan website, thanks to a localized Arabic message timed to a religious holiday. We helped another retailer overcome a critical credibility gap in the U.S. market; after we provided customized, trust-building messaging to consumers in the checkout funnel, checkout rates grew over 25%.<\/p>\n<p>  This approach is successful, regardless of industry or language. Not long ago, MotionPoint crafted creative, localized translations for an airline operating a site for South Korean customers. After these localizations were published, click-throughs increased by an average of 15%. Checkouts rose by nearly 45%. One promotion generated a nearly 30% jump in clicks, and a nearly 70% increase in checkouts.<\/p>\n<blockquote>\n<p>Customers will quickly bail from transactional websites when their preferred payment methods aren\u2019t available. <\/p>\n<\/blockquote>\n<p>  But customized messaging and promotions aren\u2019t the only tactics at a company\u2019s disposal. Our proprietary research, complemented by reputable third-party data, reveals that <b>customers will quickly bail from transactional websites when their preferred payment methods aren\u2019t available<\/b>. The attrition rate can be brutal: in South Korea, global brands <a href=\"http:\/\/www.digitalriverpayments.com\/articles\/full\/market-insights-online-payments-in-south-korea\" target=\"_blank\">can lose out on 80% of sales<\/a> when they don\u2019t support local payment platforms.<\/p>\n<p>  The solution, naturally, is to research local markets, determine their preferred payment methods, and provide them\u2014and advertise them\u2014on-site. We recommend clearly displaying their logos or other signifiers on page footers, and on the main checkout page (at the top of the checkout funnel).<\/p>\n<p>  Note that when it comes to digital payments, not all markets are created equal. It\u2019s no secret U.S. consumers make most online purchases with a credit or debit card. Not so in China, where the preferred platform is a PayPal-like service called Alipay. And while the trend is slowly changing, Russians prefer to pay with cash, on delivery. (This logic also works in reverse: If you\u2019re a Chinese company expanding into a Western market, don\u2019t assume consumers there have Alipay accounts.)<\/p>\n<blockquote>\n<p>Note that when it comes to digital payments, not all markets are created equal. <\/p>\n<\/blockquote>\n<p>  At MotionPoint, we guide our customers through these tricky situations. When a Western retailer took our advice and supported Alipay on its new Chinese site, revenue and conversion grew by 210%. Average order size rise by 33%.<\/p>\n<p>  When we noticed certain payment types weren\u2019t prominently displayed on another customer\u2019s French and German websites, we recommended some changes. After implementation, French conversion rates rose over 135%. German conversions grew by over 265%. Revenue gains went through the roof.<\/p>\n<h2>Wrapping Up<\/h2>\n<p>  MotionPoint\u2019s powerful and flexible platform delivers far more than world-class translations for your global websites. Our team develops technologies to ensure your online moves in-market deliver immediate and sustained success, with a keen eye toward ROI.<\/p>\n<\/p>\n<p>  Want to learn more about how we can help your business grow? <a href=\"https:\/\/www.motionpoint.com\/contact\/\">Contact us for more information.<\/a><\/p>\n","article_body_code":"","news_image":{"ID":18702,"id":18702,"title":"Hero_Maximizing_Impact_and_Performance_in_Global_Markets-100.jpg","filename":"Hero_Maximizing_Impact_and_Performance_in_Global_Markets-100.jpg","filesize":136362,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Maximizing_Impact_and_Performance_in_Global_Markets-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/international-seo-helps-boost-multilingual-website-performance\/hero_maximizing_impact_and_performance_in_global_markets-100\/","alt":"","author":"2","description":"    \t","caption":"","name":"hero_maximizing_impact_and_performance_in_global_markets-100","status":"inherit","uploaded_to":1870,"date":"2018-08-27 00:00:00","modified":"2018-08-27 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Maximizing_Impact_and_Performance_in_Global_Markets-100-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Maximizing_Impact_and_Performance_in_Global_Markets-100-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Maximizing_Impact_and_Performance_in_Global_Markets-100-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Maximizing_Impact_and_Performance_in_Global_Markets-100-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Maximizing_Impact_and_Performance_in_Global_Markets-100-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Maximizing_Impact_and_Performance_in_Global_Markets-100.jpg","2048x2048-width":2000,"2048x2048-height":450}},"social_image":{"ID":13445,"id":13445,"title":"OG_Maximizing_Impact_and_Performance_in_Global_Markets-100.jpg","filename":"OG_Maximizing_Impact_and_Performance_in_Global_Markets-100.jpg","filesize":189252,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Maximizing_Impact_and_Performance_in_Global_Markets-100.jpg","link":"https:\/\/www.motionpoint.com\/og_maximizing_impact_and_performance_in_global_markets-100\/","alt":"","author":"2","description":"    \t","caption":"","name":"og_maximizing_impact_and_performance_in_global_markets-100","status":"inherit","uploaded_to":0,"date":"2017-01-31 00:00:00","modified":"2017-01-31 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":1046,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Maximizing_Impact_and_Performance_in_Global_Markets-100-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Maximizing_Impact_and_Performance_in_Global_Markets-100-300x157.jpg","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Maximizing_Impact_and_Performance_in_Global_Markets-100-768x402.jpg","medium_large-width":768,"medium_large-height":402,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Maximizing_Impact_and_Performance_in_Global_Markets-100-1024x536.jpg","large-width":1024,"large-height":536,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Maximizing_Impact_and_Performance_in_Global_Markets-100-1536x803.jpg","1536x1536-width":1536,"1536x1536-height":803,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Maximizing_Impact_and_Performance_in_Global_Markets-100.jpg","2048x2048-width":2000,"2048x2048-height":1046}},"callout_article":[],"news_image_url":"","featired_article_image":false,"featured_article":[],"featured_article_description":"","blog_image":{"ID":18702,"id":18702,"title":"Hero_Maximizing_Impact_and_Performance_in_Global_Markets-100.jpg","filename":"Hero_Maximizing_Impact_and_Performance_in_Global_Markets-100.jpg","filesize":136362,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Maximizing_Impact_and_Performance_in_Global_Markets-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/international-seo-helps-boost-multilingual-website-performance\/hero_maximizing_impact_and_performance_in_global_markets-100\/","alt":"","author":"2","description":"    \t","caption":"","name":"hero_maximizing_impact_and_performance_in_global_markets-100","status":"inherit","uploaded_to":1870,"date":"2018-08-27 00:00:00","modified":"2018-08-27 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Maximizing_Impact_and_Performance_in_Global_Markets-100-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Maximizing_Impact_and_Performance_in_Global_Markets-100-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Maximizing_Impact_and_Performance_in_Global_Markets-100-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Maximizing_Impact_and_Performance_in_Global_Markets-100-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Maximizing_Impact_and_Performance_in_Global_Markets-100-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Maximizing_Impact_and_Performance_in_Global_Markets-100.jpg","2048x2048-width":2000,"2048x2048-height":450}},"hero_image":{"ID":18702,"id":18702,"title":"Hero_Maximizing_Impact_and_Performance_in_Global_Markets-100.jpg","filename":"Hero_Maximizing_Impact_and_Performance_in_Global_Markets-100.jpg","filesize":136362,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Maximizing_Impact_and_Performance_in_Global_Markets-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/international-seo-helps-boost-multilingual-website-performance\/hero_maximizing_impact_and_performance_in_global_markets-100\/","alt":"","author":"2","description":"    \t","caption":"","name":"hero_maximizing_impact_and_performance_in_global_markets-100","status":"inherit","uploaded_to":1870,"date":"2018-08-27 00:00:00","modified":"2018-08-27 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Maximizing_Impact_and_Performance_in_Global_Markets-100-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Maximizing_Impact_and_Performance_in_Global_Markets-100-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Maximizing_Impact_and_Performance_in_Global_Markets-100-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Maximizing_Impact_and_Performance_in_Global_Markets-100-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Maximizing_Impact_and_Performance_in_Global_Markets-100-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Maximizing_Impact_and_Performance_in_Global_Markets-100.jpg","2048x2048-width":2000,"2048x2048-height":450}},"news_resource_card":false,"translate_this_blog":"NO","localize_blog":"global","recommended_blog_1":"","recommended_article_url_1":"","recommended_blog_2":"","recommended_article_url_2":"https:\/\/www.motionpoint.com\/resources\/translation\/multilingual-omnichannel-approach\/","recommended_blog_3":"","recommended_article_url_3":"https:\/\/www.motionpoint.com\/resources\/what-is-website-localization\/","article_word_count":"1137","article_read_time":"5","banner_image":{"ID":165510,"id":165510,"title":"Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-500.png","filename":"Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-500.png","filesize":19340,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-500.png","link":"https:\/\/www.motionpoint.com\/blog\/10-key-reasons-to-translate-your-website\/website-translation-evaluating-the-top-three-approaches-250-x-500\/","alt":"","author":"2","description":"    \t","caption":"","name":"website-translation-evaluating-the-top-three-approaches-250-x-500","status":"inherit","uploaded_to":1655,"date":"2020-10-07 00:00:00","modified":"2021-03-08 19:39:27","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":250,"height":500,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-500-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-500-150x300.png","medium-width":150,"medium-height":300,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-500.png","medium_large-width":250,"medium_large-height":500,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-500.png","large-width":250,"large-height":500,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-500.png","1536x1536-width":250,"1536x1536-height":500,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-500.png","2048x2048-width":250,"2048x2048-height":500}},"banner_image_europe":false,"banner_link":"https:\/\/www.motionpoint.com\/resources\/translation\/top-3-approaches-for-website-translation\/","keep_learning_cards":[{"keep_learning_card_image":{"ID":15240,"id":15240,"title":"shutterstock_744004378flip.jpg","filename":"shutterstock_744004378flip.jpg","filesize":29937,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_744004378flip.jpg","link":"https:\/\/www.motionpoint.com\/blog\/3-ways-motionpoint-improves-conversion-rates-for-localized-websites\/shutterstock_744004378flip\/","alt":"","author":"2","description":"    \t","caption":"","name":"shutterstock_744004378flip","status":"inherit","uploaded_to":1524,"date":"2017-10-05 00:00:00","modified":"2017-10-05 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":499,"height":334,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_744004378flip-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_744004378flip-300x201.jpg","medium-width":300,"medium-height":201,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_744004378flip.jpg","medium_large-width":499,"medium_large-height":334,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_744004378flip.jpg","large-width":499,"large-height":334,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_744004378flip.jpg","1536x1536-width":499,"1536x1536-height":334,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_744004378flip.jpg","2048x2048-width":499,"2048x2048-height":334}},"keep_learning_card_title":"A simple solution for a very complicated problem.","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/solution\/problems-we-solve\/"},{"keep_learning_card_image":{"ID":16510,"id":16510,"title":"shutterstock_252757405.jpg","filename":"shutterstock_252757405.jpg","filesize":30409,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_252757405.jpg","link":"https:\/\/www.motionpoint.com\/blog\/the-101-series-the-need-to-know-about-international-seo\/shutterstock_252757405\/","alt":"","author":"2","description":"    \t","caption":"","name":"shutterstock_252757405","status":"inherit","uploaded_to":1651,"date":"2020-05-27 00:00:00","modified":"2020-05-27 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":500,"height":334,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_252757405-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_252757405-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_252757405.jpg","medium_large-width":500,"medium_large-height":334,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_252757405.jpg","large-width":500,"large-height":334,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_252757405.jpg","1536x1536-width":500,"1536x1536-height":334,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_252757405.jpg","2048x2048-width":500,"2048x2048-height":334}},"keep_learning_card_title":"Web Translation and MotionPoint:  5 Things to Know","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/5-things-you-need-to-know-about-website-localization\/"},{"keep_learning_card_image":{"ID":17512,"id":17512,"title":"AgencySEOFocused_Hero.jpg","filename":"AgencySEOFocused_Hero.jpg","filesize":37468,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/AgencySEOFocused_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/how-to-avoid-making-translation-faux-pas-in-your-marketing\/agencyseofocused_hero\/","alt":"","author":"2","description":"    \t","caption":"","name":"agencyseofocused_hero","status":"inherit","uploaded_to":1751,"date":"2018-05-18 00:00:00","modified":"2018-05-18 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/AgencySEOFocused_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/AgencySEOFocused_Hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/AgencySEOFocused_Hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/AgencySEOFocused_Hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/AgencySEOFocused_Hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/AgencySEOFocused_Hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"keep_learning_card_title":"Is Your Translation Agency SEO-Focused?","keep_learning_link_text":"Read the blog","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/is-your-translation-agency-seo-focused\/"},{"keep_learning_card_image":{"ID":13511,"id":13511,"title":"shutterstock_519564160.jpg","filename":"shutterstock_519564160-scaled.jpg","filesize":297932,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_519564160-scaled.jpg","link":"https:\/\/www.motionpoint.com\/blog\/can-neural-machine-translation-compete-with-human-translation-part-two\/shutterstock_519564160\/","alt":"","author":"2","description":"    \t","caption":"","name":"shutterstock_519564160","status":"inherit","uploaded_to":1351,"date":"2017-02-09 00:00:00","modified":"2017-02-09 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2560,"height":1400,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_519564160-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_519564160-300x164.jpg","medium-width":300,"medium-height":164,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_519564160-768x420.jpg","medium_large-width":768,"medium_large-height":420,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_519564160-1024x560.jpg","large-width":1024,"large-height":560,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_519564160-1536x840.jpg","1536x1536-width":1536,"1536x1536-height":840,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_519564160-2048x1120.jpg","2048x2048-width":2048,"2048x2048-height":1120}},"keep_learning_card_title":"Is a Multilingual CMS Enough for Effective Global Expansion?","keep_learning_link_text":"Read the blog","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/is-a-multilingual-cms-enough-for-effective-global-expansion\/"}],"featured_resource_card":"n\/a","meta_title":"Maximizing Impact and Performance in Global Markets","meta_description":"MotionPoint solves the operational complexity and cost of website localization.","meta_keywords":"global expansion, multilingual expansion, internationalization","blog_author":[{"ID":6,"user_firstname":"Omar","user_lastname":"El Ali","nickname":"Omar","user_nicename":"omar","display_name":"Omar El Ali","user_email":"oelali@motionpoint.com","user_url":"","user_registered":"2014-11-04 00:00:00","user_description":"Omar El Ali is an online and offline marketing professional with hands-on applied experience of marketing tools and tactics, and a successful track record of driving the growth of brands, products, and sales. Before joining MotionPoint, Omar worked throughout the Middle East with internationally-acclaimed brands such as BMW, MINI, Rolls-Royce Motor Cars, Ferrari, Maserati, KTM, Ducati, Triumph, Aprilia and FashionTV.","user_avatar":"<img src=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" class=\"gravatar avatar avatar-96 um-avatar um-avatar-default\" width=\"96\" height=\"96\" alt=\"Omar El Ali\" data-default=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" onerror=\"if ( ! this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}\" loading=\"lazy\" \/>"}]},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog\/1344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=1344"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog_categories?post=1344"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=1344"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=1344"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=1344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}