{"id":1330,"date":"2016-12-28T00:00:00","date_gmt":"2016-12-28T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1330"},"modified":"2016-12-28T00:00:00","modified_gmt":"2016-12-28T00:00:00","slug":"get-higher-global-site-traffic-engagement-and-revenue","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/get-higher-global-site-traffic-engagement-and-revenue\/","title":{"rendered":"Get Higher Global Site Traffic, Engagement and Revenue"},"template":"","blog_categories":[5,15],"resource_categories":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1330","blog","type-blog","status-publish","hentry","blog_categories-international-business-strategies","blog_categories-website-translation"],"acf":{"blog_short_description":"Learn how MotionPoint\u2019s EasyLink\u00ae technology generates immediate and sustained business results.","news_inline_styles":"","blog_video_id":"","article_body":"

As we wrap up another year here at the MotionPoint blog, we wanted to showcase one of our platform\u2019s many key differentiators from conventional website translation providers. It\u2019s a powerful, yet elegant proprietary technology called EasyLink\u00ae Management. We deploy this technology on sites we translate, localize and optimize, and integrate it into the sites for all new customers.<\/p>\n

We also offer it to existing clients, whom might have joined the MotionPoint family before EasyLink was created.<\/p>\n

But what is EasyLink, and how does it help companies become more successful in new markets at home and around the world?<\/p>\n

EasyLink is a proprietary preference-setting technology that appears on our customers\u2019 international websites. It seamlessly welcomes first-time visitors in the language they are most likely to speak. It also anticipates visitors\u2019 other preferences, including appropriate country of residence and currency. It remembers these preferences for return visits, too.<\/p>\n

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EasyLink seamlessly welcomes first-time visitors in the language they are most likely to speak.<\/p>\n<\/blockquote>\n

EasyLink is the most advanced technology of its kind. Other solutions lean heavily (and sometimes exclusively) on geo-location IP lookups, which often make improper assumptions about users, and deliver inaccurate results. EasyLink\u2019s proprietary algorithm is far smarter.<\/p>\n

Curing the Growing Pains<\/h2>\n

EasyLink addresses two common issues facing businesses that launch websites in global markets:<\/p>\n

Inelegant Language Selection:<\/b> Years ago, MotionPoint conducted usability tests to determine how visible typical \u201clanguage selector\u201d links actually were to website visitors. (Language selector links often appear in headers or footers of websites, enabling visitors to view the sites in their preferred language, if available.)<\/p>\n

These unobtrusive links, while better than nothing, often went unnoticed by the visitors who needed them the most. MotionPoint realized there was a better way to engage customers quickly\u2014and elegantly\u2014to make them clearly aware that a website was available in their preferred languages. Enter Easylink.<\/p>\n

Generating, and Maintaining, Customer Trust:<\/b> We soon realized that the performance of EasyLink-enabled translated sites improved substantially\u2014as did engagement metrics such as bounce rate, conversion rate, and average order value (AOV).<\/p>\n

It became clear that by proactively welcoming first-time visitors to a website in their preferred language\u2014and encouraging those visitors to use the site in that language\u2014these consumers were far more engaged than if they simply discovered the translated site on their own. Their trust in the local-market site increased from the onset; they were more willing to engage in ways that were valuable to the brands we serve.<\/p>\n

Before EasyLink, many consumers failed to find the right version of our clients\u2019 websites, and were underserved as a result. But since its debut, EasyLink has generated tens of millions of dollars in value to MotionPoint clients and their customers, along with these success metrics:<\/p>\n