{"id":1304,"date":"2016-12-26T00:00:00","date_gmt":"2016-12-26T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1304"},"modified":"2016-12-26T00:00:00","modified_gmt":"2016-12-26T00:00:00","slug":"can-one-website-serve-all-of-latin-america","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/can-one-website-serve-all-of-latin-america\/","title":{"rendered":"Can One Website Serve All of Latin America?"},"template":"","blog_categories":[15],"resource_categories":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1304","blog","type-blog","status-publish","hentry","blog_categories-website-translation"],"acf":{"blog_short_description":"Your business must expand in 2017 to remain competitive. Learn how to reach millions of cross-border customers with a single website.","news_inline_styles":"","blog_video_id":"","article_body":"

Last year, Fortune<\/i> magazine<\/a> nicknamed Latin American countries such as Mexico and Colombia \u201cthe new BRIC.\u201d Not long after, an article in the Harvard Business Review called the region \u201ca modern marketer\u2019s dream.\u201d International business experts are all abuzz about Latin America these days. You should be, too\u2014particularly as you expand to new markets in 2017.<\/p>\n

Why? Data from consulting firm Americas Market Intelligence (AMI) paints a compelling picture. By 2020, the nations of Latin America will have a combined GDP representing 10% of the world\u2019s total GDP (about $10.7 billion). By that time, the region\u2019s population will also represent 10% of the world\u2019s total. <\/p>\n

This represents a huge opportunity for online businesses\u2014e-commerce sites, especially. According to AMI\u2019s report, the region will continue its economic upswing. This increasing stability, and other cultural factors, will generate a larger, more diverse and more affluent workforce. By 2020, Latin America\u2019s middle class will be consuming more, and becoming more selective in the brands, services and products they support.<\/p>\n

How can your company benefit from this international trend? If your website can fulfill overseas orders (or can partner with a reputable international shipping solution to cover this), you may win big.<\/p>\n

We\u2019ve found that companies that savvily launch Spanish-language websites for the thriving Spanish-speaking U.S. market generate a considerable amount of Spanish website traffic from visitors based in Latin America. In essence, the U.S. Spanish site becomes a veritable \u201cgateway\u201d for new international customers, all of whom are searching for products in their language of choice.<\/p>\n

This effectively means that a single translated website can serve multiple Latin American markets. This wildly reduces translation costs. And with minimal effort, a website translation solution like MotionPoint can accommodate highly-localized content for specific international markets. Colombian visitors see relevant promotions for Colombia, Mexicans see their own market-specific messaging, and so forth.<\/p>\n

Indeed, resonant online experiences in Spanish can drive far more traffic, engagement and sales from shoppers you never anticipated to transact with: online-fluent, and increasingly affluent, consumers in Latin America.<\/p>\n<\/p>\n

Want to learn more about the Latin American opportunity, and how launching a single Spanish-language website can serve an ever-growing number of cross-border consumers? Contact us<\/a> for more information.<\/p>\n","article_body_code":"","news_image":{"ID":13044,"id":13044,"title":"1SiteLatinAmerica_Banner.png","filename":"1SiteLatinAmerica_Banner.png","filesize":8760,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/1SiteLatinAmerica_Banner.png","link":"https:\/\/www.motionpoint.com\/blog\/can-one-website-serve-all-of-latin-america\/1sitelatinamerica_banner\/","alt":"","author":"2","description":" \t","caption":"","name":"1sitelatinamerica_banner","status":"inherit","uploaded_to":1304,"date":"2016-12-26 00:00:00","modified":"2016-12-26 00:00:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":1280,"height":235,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/1SiteLatinAmerica_Banner-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/1SiteLatinAmerica_Banner-300x55.png","medium-width":300,"medium-height":55,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/1SiteLatinAmerica_Banner-768x141.png","medium_large-width":768,"medium_large-height":141,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/1SiteLatinAmerica_Banner-1024x188.png","large-width":1024,"large-height":188,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/1SiteLatinAmerica_Banner.png","1536x1536-width":1280,"1536x1536-height":235,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/1SiteLatinAmerica_Banner.png","2048x2048-width":1280,"2048x2048-height":235}},"social_image":{"ID":13045,"id":13045,"title":"1SiteLatinAmerica_SocialBanner.png","filename":"1SiteLatinAmerica_SocialBanner.png","filesize":11811,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/1SiteLatinAmerica_SocialBanner.png","link":"https:\/\/www.motionpoint.com\/blog\/can-one-website-serve-all-of-latin-america\/1sitelatinamerica_socialbanner\/","alt":"","author":"2","description":" \t","caption":"","name":"1sitelatinamerica_socialbanner","status":"inherit","uploaded_to":1304,"date":"2016-12-26 00:00:00","modified":"2016-12-26 00:00:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":1200,"height":630,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/1SiteLatinAmerica_SocialBanner-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/1SiteLatinAmerica_SocialBanner-300x158.png","medium-width":300,"medium-height":158,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/1SiteLatinAmerica_SocialBanner-768x403.png","medium_large-width":768,"medium_large-height":403,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/1SiteLatinAmerica_SocialBanner-1024x538.png","large-width":1024,"large-height":538,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/1SiteLatinAmerica_SocialBanner.png","1536x1536-width":1200,"1536x1536-height":630,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/1SiteLatinAmerica_SocialBanner.png","2048x2048-width":1200,"2048x2048-height":630}},"callout_article":[],"news_image_url":"","featired_article_image":false,"featured_article":[],"featured_article_description":"","blog_image":false,"hero_image":false,"news_resource_card":false,"translate_this_blog":"NO","localize_blog":"global","recommended_blog_1":"","recommended_article_url_1":"https:\/\/www.motionpoint.com\/resources\/translation\/choose-the-right-website-translation-provider\/","recommended_blog_2":"","recommended_article_url_2":"","recommended_blog_3":"","recommended_article_url_3":"https:\/\/www.motionpoint.com\/5-things-you-need-to-know-about-website-localization\/","article_word_count":"388","article_read_time":"2","banner_image":false,"banner_image_europe":false,"banner_link":"","keep_learning_cards":[{"keep_learning_card_image":{"ID":17460,"id":17460,"title":"shutterstock_290156963.jpg","filename":"shutterstock_290156963.jpg","filesize":26369,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_290156963.jpg","link":"https:\/\/www.motionpoint.com\/blog\/infographic-arabic-on-the-internet-is-rapidly-growing\/shutterstock_290156963\/","alt":"","author":"2","description":" \t","caption":"","name":"shutterstock_290156963","status":"inherit","uploaded_to":1746,"date":"2018-05-16 00:00:00","modified":"2018-05-16 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":500,"height":334,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_290156963-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_290156963-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_290156963.jpg","medium_large-width":500,"medium_large-height":334,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_290156963.jpg","large-width":500,"large-height":334,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_290156963.jpg","1536x1536-width":500,"1536x1536-height":334,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_290156963.jpg","2048x2048-width":500,"2048x2048-height":334}},"keep_learning_card_title":"What\u2019s the difference between traditional translation, localization, transcreation and transliteration?","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/resources\/difference-between-traditional-translation-localization-transcreation\/"},{"keep_learning_card_image":{"ID":16583,"id":16583,"title":"shutterstock_478732051.jpg","filename":"shutterstock_478732051.jpg","filesize":44982,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_478732051.jpg","link":"https:\/\/www.motionpoint.com\/blog\/e-book-future-proof-your-business-with-a-mobile-first-mindset\/shutterstock_478732051\/","alt":"","author":"2","description":" \t","caption":"","name":"shutterstock_478732051","status":"inherit","uploaded_to":1515,"date":"2017-11-07 00:00:00","modified":"2017-11-07 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":500,"height":334,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_478732051-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_478732051-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_478732051.jpg","medium_large-width":500,"medium_large-height":334,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_478732051.jpg","large-width":500,"large-height":334,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_478732051.jpg","1536x1536-width":500,"1536x1536-height":334,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_478732051.jpg","2048x2048-width":500,"2048x2048-height":334}},"keep_learning_card_title":"Discover MotionPoint\u2019s solution.","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/approach\/"},{"keep_learning_card_image":{"ID":16371,"id":16371,"title":"MPDiminishesComplexity_hero.jpg","filename":"MPDiminishesComplexity_hero.jpg","filesize":241993,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/MPDiminishesComplexity_hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/payless-gains-footing-with-hispanic-audience-by-launching-spanish-website\/mpdiminishescomplexity_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"mpdiminishescomplexity_hero","status":"inherit","uploaded_to":1637,"date":"2018-02-20 00:00:00","modified":"2018-02-20 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/MPDiminishesComplexity_hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/MPDiminishesComplexity_hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/MPDiminishesComplexity_hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/MPDiminishesComplexity_hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/MPDiminishesComplexity_hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/MPDiminishesComplexity_hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"keep_learning_card_title":"How MotionPoint Reduces Complexity for Customers","keep_learning_link_text":"Read the blog","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/how-motionpoint-reduces-complexity-for-customers\/"},{"keep_learning_card_image":{"ID":19932,"id":19932,"title":"CulturalFluencyTransforms_Hero.jpg","filename":"CulturalFluencyTransforms_Hero.jpg","filesize":204879,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/CulturalFluencyTransforms_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/start-serving-u-s-hispanic-customers-with-your-next-website-redesign\/culturalfluencytransforms_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"culturalfluencytransforms_hero","status":"inherit","uploaded_to":1993,"date":"2019-03-28 00:00:00","modified":"2019-03-28 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/CulturalFluencyTransforms_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/CulturalFluencyTransforms_Hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/CulturalFluencyTransforms_Hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/CulturalFluencyTransforms_Hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/CulturalFluencyTransforms_Hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/CulturalFluencyTransforms_Hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"keep_learning_card_title":"\u2018Cultural Fluency\u2019 Transforms Site Visitors Into Customers","keep_learning_link_text":"Read the blog","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/cultural-fluency-transforms-site-visitors-into-customers\/"}],"featured_resource_card":"n\/a","meta_title":"Can One Website Serve All of Latin America?","meta_description":"MotionPoint solves the operational complexity and cost of website localization.","meta_keywords":"latin translation website","blog_author":[{"ID":33917,"user_firstname":"Reagan","user_lastname":"Evans","nickname":"reaganevans","user_nicename":"reaganevans","display_name":"Reagan Evans","user_email":"revans@motionpoint.com","user_url":"","user_registered":"2023-05-26 14:06:13","user_description":"Reagan Evans is MotionPoint\u2019s SVP of Sales. He has a strong background in sales and data management and has nearly 10 years of executive level experience in the field. He uses his expertise in global sales, new business development, sales production, and data organization to drive MotionPoint's market expansion and new client acquisition. Evans leverages MotionPoint\u2019s industry-leading technology to drive sales and ensure higher customer satisfaction.","user_avatar":"\"Reagan"}]},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog\/1304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=1304"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog_categories?post=1304"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=1304"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=1304"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=1304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}