{"id":1303,"date":"2016-12-20T00:00:00","date_gmt":"2016-12-20T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1303"},"modified":"2016-12-20T00:00:00","modified_gmt":"2016-12-20T00:00:00","slug":"successful-retailers-are-expanding-into-global-markets-in-2017","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/successful-retailers-are-expanding-into-global-markets-in-2017\/","title":{"rendered":"Successful Retailers are Expanding Into Global Markets in 2017"},"template":"","blog_categories":[5,9],"resource_categories":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1303","blog","type-blog","status-publish","hentry","blog_categories-international-business-strategies","blog_categories-marketing-strategies"],"acf":{"blog_short_description":"Discover best practices to help your company earn new market share next year.","news_inline_styles":"","blog_video_id":"","article_body":"

If you\u2019re looking for more reasons to expand your online business into international markets, we just found 21 of them. Between 21 and 30, actually.<\/p>\n

According to a 2014 ChannelAdvisor survey<\/a> of more than 200 online retailers based in the U.S. and UK, nearly a third of respondents reported that 21% to 30% of their online sales hail from international marketplaces. And that number has undoubtedly grown since then.<\/p>\n

Indeed, with up to a third\u2014or conceivably more\u2014of an e-retailer\u2019s revenue hailing from global markets, the opportunity is impossible to ignore. Retailers who\u2019ve been following this trend know that international engagement and revenue has steadily increased over the past decade.<\/p>\n

Serving customers in new international markets is fast, worry-free and affordable, thanks to MotionPoint\u2019s platform and technologies. Our solution can deploy your company\u2019s website in several languages for international markets\u2014and then optimize their performance in those markets, to generate more sales.<\/p>\n

As your organization moves into the new year, consider these insights and best practices gleaned from MotionPoint\u2019s experience, and other resources such as ChannelAdvisor\u2019s survey, other ChannelAdvisor content, and Forrester. They might help your company\u2019s domestic and international e-retail endeavors a success in 2017:<\/p>\n

<\/b><\/p>\n

Speak the Language:<\/b> \u201cTranslation should be at the core of your expansion plans,\u201d ChannelAdvisor suggests in another white paper<\/a>. Further, the company cautions: \u201cListing your products in English limits your reach to a wider audience of ready buyers.\u201d Forrester Research data<\/a> suggests overseas e-commerce markets will continue to experience double-digit growth each year until at least 2018. A Welcoming Feel:<\/b> \u201cThink of your website as the welcome mat for your company,\u201d one ChannelAdvisor document<\/a> says. Does your site\u2019s web store look professional? Can customers easily find the products they\u2019re looking for? Is it easy to complete a purchase? Go the extra mile to create a trustworthy and effortless shopping experience.<\/p>\n

Provide Resonant Localizations:<\/b> For international customers, that welcoming feel and \u201cextra mile\u201d should include resonant localizations. We\u2019ve found providing tailored in-language salutations, customer service options, promotions and calls to action, helps deliver an experience that builds trust with international visitors. Presenting localized content showcases that you value their interest and business\u2014and by speaking their language, your site eliminates barriers between your new customers and your products. MotionPoint\u2019s solution makes this kind of localization easy to implement.<\/p>\n

Try Mobile Advertising:<\/b> Almost half of ChannelAdvisor\u2019s surveyed retailers (40 percent) reported that up to about a third of their current web traffic comes from mobile devices. Further, nearly 90% of these successful retailers believe that mobile traffic will continue to increase in the future. These companies are taking the opportunity seriously: 75% of them considered increasing their mobile advertising budgets to be a short-term goal.<\/p>\n<\/p>\n

If you\u2019re looking for more best practices, or more insights into connecting with new international markets, don\u2019t hesitate to contact us<\/a>. We love to talk shop, and help our clients find new customers around the world.<\/p>\n","article_body_code":"","news_image":{"ID":13034,"id":13034,"title":"Hero_Expanding_into_Global_Markets_2017-100.jpg","filename":"Hero_Expanding_into_Global_Markets_2017-100.jpg","filesize":87981,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Expanding_into_Global_Markets_2017-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/successful-retailers-are-expanding-into-global-markets-in-2017\/hero_expanding_into_global_markets_2017-100\/","alt":"","author":"2","description":" \t","caption":"","name":"hero_expanding_into_global_markets_2017-100","status":"inherit","uploaded_to":1303,"date":"2016-12-20 00:00:00","modified":"2016-12-20 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