{"id":1302,"date":"2016-12-19T00:00:00","date_gmt":"2016-12-19T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1302"},"modified":"2016-12-19T00:00:00","modified_gmt":"2016-12-19T00:00:00","slug":"websites-in-global-markets-a-key-to-success-in-2017","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/websites-in-global-markets-a-key-to-success-in-2017\/","title":{"rendered":"Websites In Global Markets: A Key to Success in 2017"},"template":"","blog_categories":[15],"resource_categories":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1302","blog","type-blog","status-publish","hentry","blog_categories-website-translation"],"acf":{"blog_short_description":"Diversifying your customer base is critical for 2017. Speaking a market\u2019s language is a great step\u2014but it\u2019s not the only one.","news_inline_styles":"","blog_video_id":"","article_body":"

At MotionPoint, we believe there are several key steps companies can take to expand their online business into new international markets. The first two make plenty of sense: confirm you can fulfill overseas orders, and select high-value overseas markets. From the start, you must ensure you can get your products to the people who want them the most.<\/p>\n

By our reckoning, the third step is to present your company\u2019s website to new global audiences in the languages they prefer to read and speak\u2014which often isn\u2019t English. Most businesses believe this is where the adventure concludes, and the profits begin. After all, the website is translated, and in-market. Customers will surely discover the site, visit, and transact.<\/p>\n

That might\u2019ve been true a decade ago, but not anymore. Through our industry-leading experience, we\u2019ve seen that translation, while very important, is ultimately an entry point<\/i> to achieving increased engagement and revenue. In the parlance of card games, website translation represents the \u201ctable stakes\u201d\u2014the price of admission\u2014to meaningfully connect with new customers.<\/p>\n

(Thankfully, MotionPoint\u2019s platform delivers website translation efficiently and affordably, making our solution\u2019s total cost of ownership the lowest in our industry.)<\/p>\n<\/p>\n

Indeed, we believe that translation is a component of a larger suite of technologies and methodologies that work together to ensure that consumers who are looking for your products and services actually find them<\/i>. It\u2019s a great big Internet. Discoverability is an ongoing challenge for many businesses. You undoubtedly know how important Search Engine Optimization has been to the discoverability, sales and success of your company\u2019s domestic website. SEO is just as important for your international endeavors. A translated website serving a global market should also leverage these best practices, and present them in your new audience\u2019s language of choice.<\/p>\n

In fact, there are other powerful \u201cunder the hood\u201d tweaks you\u2019ll want to make to ensure your new customers find your site, including:<\/p>\n