{"id":1292,"date":"2016-11-30T00:00:00","date_gmt":"2016-11-30T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1292"},"modified":"2016-11-30T00:00:00","modified_gmt":"2016-11-30T00:00:00","slug":"omnichannel-is-a-winning-strategy-for-serving-spanish-speaking-hispanics","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/omnichannel-is-a-winning-strategy-for-serving-spanish-speaking-hispanics\/","title":{"rendered":"Omnichannel is a Winning Strategy for Serving Spanish-Speaking Hispanics"},"template":"","blog_categories":[9,12],"resource_categories":[],"targeted_localized_audience":[60],"document_categories":[],"class_list":["post-1292","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies","blog_categories-marketing-strategies-omnichannel","targeted_localized_audience-us"],"acf":{"blog_short_description":"U.S. Hispanics often remain an untapped, underserved market among many retailers. Learn how to dazzle these consumers in our new e-book.","news_inline_styles":"","blog_video_id":"","article_body":"<p>Leading businesses are investing more and more into serving U.S. Hispanics in their languages of choice, on their devices of choice. This often, ahem, <i>translates<\/i> into translated Spanish-language omnichannel experiences: websites, smartphone apps, digital discounts and much more.<\/p>\n<p>  Localizing product and promotional content the right way isn\u2019t free, but thanks to proven technologies, it\u2019s far more affordable and easier to deploy than in years past. And it\u2019s a smart and future-proof investment: Spanish-speaking U.S. Hispanics are poised to embrace omnichannel shopping more than other American demographics.<\/p>\n<p>  Learn why in our latest free e-book, <i>Market Close-Up: U.S. Hispanics and Omnichannel.<\/i><\/p>\n<div class=\"btn-blog-cta\">\n<p> <a href=\"http:\/\/content.motionpoint.com\/market-close-up-us-hispanics-and-omnichannel\"><\/a><\/p>\n<div class=\"blog-cta-left\"><a href=\"http:\/\/content.motionpoint.com\/market-close-up-us-hispanics-and-omnichannel\"><i class=\"fa fa-download\"><\/i><\/a><\/div>\n<div class=\"blog-cta-right\"><a href=\"https:\/\/www.motionpoint.com\/resources\/translation\/multilingual-omnichannel-approach\/\">Download the free e-book today.<\/a><\/div>\n<\/p>\n<\/div>\n<p>  In it, you\u2019ll discover the compelling business case for serving Hispanics with Spanish-language content, and how their status as \u201cmobile power users\u201d can empower savvy businesses to engage and serve these already-interested consumers.<\/p>\n<p>  Companies that wisely invest in engaging the Hispanic market through omnichannel efforts\u2014and create robust, in-language online destinations for them to visit\u2014don\u2019t just woo increasingly influential and affluent U.S. Spanish speakers. They can generate new customers, and incremental revenue, far beyond U.S. borders, as well.<\/p>\n<p>  Learn more about the U.S. Hispanic opportunity, and how you can maximize your company\u2019s retail reach, by downloading our free e-book today:<\/p>\n<\/p>\n<div class=\"btn-blog-cta\">\n<p> <a href=\"http:\/\/content.motionpoint.com\/market-close-up-us-hispanics-and-omnichannel\"><\/a><\/p>\n<div class=\"blog-cta-left\"><a href=\"http:\/\/content.motionpoint.com\/market-close-up-us-hispanics-and-omnichannel\"><i class=\"fa fa-download\"><\/i><\/a><\/div>\n<div class=\"blog-cta-right\">\n<p><a title=\"8 TRICKS to localize your CX for global customers\" href=\"https:\/\/www.motionpoint.com\/resources\/translation\/website-translation-customer-experience\/\">Download the free e-book today.<\/a> <a title=\"8 TRICKS to localize your CX for global customers\" href=\"https:\/\/www.motionpoint.com\/resources\/translation\/website-translation-customer-experience\/\"><\/a> <a href=\"https:\/\/www.motionpoint.com\/resources\/translation\/multilingual-omnichannel-approach\/\"><\/a><\/p>\n<\/div>\n<\/div>\n","article_body_code":"","news_image":{"ID":12924,"id":12924,"title":"Hero_Omnichannel_for_Spanish_Speaking_Hispanics-100.jpg","filename":"Hero_Omnichannel_for_Spanish_Speaking_Hispanics-100.jpg","filesize":142528,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Omnichannel_for_Spanish_Speaking_Hispanics-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/omnichannel-is-a-winning-strategy-for-serving-spanish-speaking-hispanics\/hero_omnichannel_for_spanish_speaking_hispanics-100\/","alt":"","author":"2","description":"    \t","caption":"","name":"hero_omnichannel_for_spanish_speaking_hispanics-100","status":"inherit","uploaded_to":1292,"date":"2016-11-30 00:00:00","modified":"2016-11-30 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Omnichannel_for_Spanish_Speaking_Hispanics-100-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Omnichannel_for_Spanish_Speaking_Hispanics-100-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Omnichannel_for_Spanish_Speaking_Hispanics-100-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Omnichannel_for_Spanish_Speaking_Hispanics-100-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Omnichannel_for_Spanish_Speaking_Hispanics-100-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Omnichannel_for_Spanish_Speaking_Hispanics-100.jpg","2048x2048-width":2000,"2048x2048-height":450}},"social_image":{"ID":12925,"id":12925,"title":"OG_Omnichannel_for_Spanish_Speaking_Hispanics-100.jpg","filename":"OG_Omnichannel_for_Spanish_Speaking_Hispanics-100.jpg","filesize":243519,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Omnichannel_for_Spanish_Speaking_Hispanics-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/omnichannel-is-a-winning-strategy-for-serving-spanish-speaking-hispanics\/og_omnichannel_for_spanish_speaking_hispanics-100\/","alt":"","author":"2","description":"    \t","caption":"","name":"og_omnichannel_for_spanish_speaking_hispanics-100","status":"inherit","uploaded_to":1292,"date":"2016-11-30 00:00:00","modified":"2016-11-30 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":1046,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Omnichannel_for_Spanish_Speaking_Hispanics-100-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Omnichannel_for_Spanish_Speaking_Hispanics-100-300x157.jpg","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Omnichannel_for_Spanish_Speaking_Hispanics-100-768x402.jpg","medium_large-width":768,"medium_large-height":402,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Omnichannel_for_Spanish_Speaking_Hispanics-100-1024x536.jpg","large-width":1024,"large-height":536,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Omnichannel_for_Spanish_Speaking_Hispanics-100-1536x803.jpg","1536x1536-width":1536,"1536x1536-height":803,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Omnichannel_for_Spanish_Speaking_Hispanics-100.jpg","2048x2048-width":2000,"2048x2048-height":1046}},"callout_article":[],"news_image_url":"","featired_article_image":false,"featured_article":[],"featured_article_description":"","blog_image":{"ID":12924,"id":12924,"title":"Hero_Omnichannel_for_Spanish_Speaking_Hispanics-100.jpg","filename":"Hero_Omnichannel_for_Spanish_Speaking_Hispanics-100.jpg","filesize":142528,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Omnichannel_for_Spanish_Speaking_Hispanics-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/omnichannel-is-a-winning-strategy-for-serving-spanish-speaking-hispanics\/hero_omnichannel_for_spanish_speaking_hispanics-100\/","alt":"","author":"2","description":"    \t","caption":"","name":"hero_omnichannel_for_spanish_speaking_hispanics-100","status":"inherit","uploaded_to":1292,"date":"2016-11-30 00:00:00","modified":"2016-11-30 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Omnichannel_for_Spanish_Speaking_Hispanics-100-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Omnichannel_for_Spanish_Speaking_Hispanics-100-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Omnichannel_for_Spanish_Speaking_Hispanics-100-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Omnichannel_for_Spanish_Speaking_Hispanics-100-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Omnichannel_for_Spanish_Speaking_Hispanics-100-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Omnichannel_for_Spanish_Speaking_Hispanics-100.jpg","2048x2048-width":2000,"2048x2048-height":450}},"hero_image":{"ID":12924,"id":12924,"title":"Hero_Omnichannel_for_Spanish_Speaking_Hispanics-100.jpg","filename":"Hero_Omnichannel_for_Spanish_Speaking_Hispanics-100.jpg","filesize":142528,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Omnichannel_for_Spanish_Speaking_Hispanics-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/omnichannel-is-a-winning-strategy-for-serving-spanish-speaking-hispanics\/hero_omnichannel_for_spanish_speaking_hispanics-100\/","alt":"","author":"2","description":"    \t","caption":"","name":"hero_omnichannel_for_spanish_speaking_hispanics-100","status":"inherit","uploaded_to":1292,"date":"2016-11-30 00:00:00","modified":"2016-11-30 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Omnichannel_for_Spanish_Speaking_Hispanics-100-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Omnichannel_for_Spanish_Speaking_Hispanics-100-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Omnichannel_for_Spanish_Speaking_Hispanics-100-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Omnichannel_for_Spanish_Speaking_Hispanics-100-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Omnichannel_for_Spanish_Speaking_Hispanics-100-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Omnichannel_for_Spanish_Speaking_Hispanics-100.jpg","2048x2048-width":2000,"2048x2048-height":450}},"news_resource_card":false,"translate_this_blog":"NO","localize_blog":"us","recommended_blog_1":"","recommended_article_url_1":"https:\/\/www.motionpoint.com\/resources\/translation\/reach-hispanic-business-owners\/","recommended_blog_2":"","recommended_article_url_2":"","recommended_blog_3":"","recommended_article_url_3":"https:\/\/www.motionpoint.com\/approach\/localize-omnichannel-content\/","article_word_count":"378","article_read_time":"2","banner_image":false,"banner_image_europe":false,"banner_link":"","keep_learning_cards":[{"keep_learning_card_image":{"ID":17460,"id":17460,"title":"shutterstock_290156963.jpg","filename":"shutterstock_290156963.jpg","filesize":26369,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_290156963.jpg","link":"https:\/\/www.motionpoint.com\/blog\/infographic-arabic-on-the-internet-is-rapidly-growing\/shutterstock_290156963\/","alt":"","author":"2","description":"    \t","caption":"","name":"shutterstock_290156963","status":"inherit","uploaded_to":1746,"date":"2018-05-16 00:00:00","modified":"2018-05-16 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":500,"height":334,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_290156963-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_290156963-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_290156963.jpg","medium_large-width":500,"medium_large-height":334,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_290156963.jpg","large-width":500,"large-height":334,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_290156963.jpg","1536x1536-width":500,"1536x1536-height":334,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_290156963.jpg","2048x2048-width":500,"2048x2048-height":334}},"keep_learning_card_title":"What\u2019s the difference between traditional translation, localization, transcreation and transliteration?","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/resources\/difference-between-traditional-translation-localization-transcreation\/"},{"keep_learning_card_image":{"ID":15362,"id":15362,"title":"ominichannel-hero.jpg","filename":"ominichannel-hero.jpg","filesize":32226,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/the-need-for-speed-in-website-translation\/ominichannel-hero\/","alt":"","author":"2","description":"    \t","caption":"","name":"ominichannel-hero","status":"inherit","uploaded_to":1536,"date":"2020-05-13 00:00:00","modified":"2020-05-13 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":600,"height":230,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero-300x115.jpg","medium-width":300,"medium-height":115,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero.jpg","medium_large-width":600,"medium_large-height":230,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero.jpg","large-width":600,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero.jpg","1536x1536-width":600,"1536x1536-height":230,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero.jpg","2048x2048-width":600,"2048x2048-height":230}},"keep_learning_card_title":"Localize your content  for omnichannel use.","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/approach\/localize-omnichannel-content\/"},{"keep_learning_card_image":{"ID":11762,"id":11762,"title":"Isnt-Just-About-Language-Translation_Resource.jpg","filename":"Isnt-Just-About-Language-Translation_Resource.jpg","filesize":23921,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Isnt-Just-About-Language-Translation_Resource.jpg","link":"https:\/\/www.motionpoint.com\/blog\/whats-your-brand-transliteration-strategy\/isnt-just-about-language-translation_resource\/","alt":"","author":"2","description":"    \t","caption":"","name":"isnt-just-about-language-translation_resource","status":"inherit","uploaded_to":1176,"date":"2020-08-12 00:00:00","modified":"2020-08-12 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":462,"height":275,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Isnt-Just-About-Language-Translation_Resource-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Isnt-Just-About-Language-Translation_Resource-300x179.jpg","medium-width":300,"medium-height":179,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Isnt-Just-About-Language-Translation_Resource.jpg","medium_large-width":462,"medium_large-height":275,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Isnt-Just-About-Language-Translation_Resource.jpg","large-width":462,"large-height":275,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Isnt-Just-About-Language-Translation_Resource.jpg","1536x1536-width":462,"1536x1536-height":275,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Isnt-Just-About-Language-Translation_Resource.jpg","2048x2048-width":462,"2048x2048-height":275}},"keep_learning_card_title":"Website Translation Isn\u2019t Just About Language Translation","keep_learning_link_text":"Read the blog","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/website-translation-isnt-just-about-language-translation\/"},{"keep_learning_card_image":{"ID":15173,"id":15173,"title":"LocalizationSeries_SocialBanner1.png","filename":"LocalizationSeries_SocialBanner1.png","filesize":8255,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/LocalizationSeries_SocialBanner1.png","link":"https:\/\/www.motionpoint.com\/blog\/taking-the-long-view-of-website-translation\/localizationseries_socialbanner1\/","alt":"","author":"2","description":"    \t","caption":"","name":"localizationseries_socialbanner1","status":"inherit","uploaded_to":1490,"date":"2017-09-06 00:00:00","modified":"2017-09-06 00:00:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":1200,"height":630,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/LocalizationSeries_SocialBanner1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/LocalizationSeries_SocialBanner1-300x158.png","medium-width":300,"medium-height":158,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/LocalizationSeries_SocialBanner1-768x403.png","medium_large-width":768,"medium_large-height":403,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/LocalizationSeries_SocialBanner1-1024x538.png","large-width":1024,"large-height":538,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/LocalizationSeries_SocialBanner1.png","1536x1536-width":1200,"1536x1536-height":630,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/LocalizationSeries_SocialBanner1.png","2048x2048-width":1200,"2048x2048-height":630}},"keep_learning_card_title":"A Technical Look: Why the Proxy Approach is Ideal for Website Translation","keep_learning_link_text":"Read the blog","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/a-technical-look-why-the-proxy-approach-is-ideal-for-website-translation\/"}],"featured_resource_card":"n\/a","meta_title":"Omnichannel is a Winning Strategy for Serving Spanish-Speaking Hispanics","meta_description":"MotionPoint solves the operational complexity and cost of website localization.","meta_keywords":"marketing to hispanics, latin american markets, how to market to hispanic consumers, marketing to hispanic consumers","blog_author":[{"ID":59,"user_firstname":"MotionPoint","user_lastname":"","nickname":"Chris Hutchins","user_nicename":"chris-hutchins","display_name":"MotionPoint","user_email":"chutchins@motionpoint.com","user_url":"","user_registered":"2014-11-04 00:00:00","user_description":"","user_avatar":"<img src=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" class=\"gravatar avatar avatar-96 um-avatar um-avatar-default\" width=\"96\" height=\"96\" alt=\"MotionPoint\" data-default=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" onerror=\"if ( ! this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}\" loading=\"lazy\" \/>"},{"ID":59,"user_firstname":"MotionPoint","user_lastname":"","nickname":"Chris Hutchins","user_nicename":"chris-hutchins","display_name":"MotionPoint","user_email":"chutchins@motionpoint.com","user_url":"","user_registered":"2014-11-04 00:00:00","user_description":"","user_avatar":"<img src=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" class=\"gravatar avatar avatar-96 um-avatar um-avatar-default\" width=\"96\" height=\"96\" alt=\"MotionPoint\" data-default=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" onerror=\"if ( ! this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}\" loading=\"lazy\" \/>"}]},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog\/1292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=1292"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog_categories?post=1292"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=1292"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=1292"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=1292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}