\n
Growing companies have long known that the smartest way to serve consumers in new markets is to literally speak their preferred languages. For instance: brick-and-mortar retailers that expand into global markets wouldn\u2019t dare offer in-store signage in a language local consumers couldn\u2019t read!<\/p>\n
The same can be said for business websites and e-commerce endeavors. Resonant, authentic translations are \u201ctable stakes\u201d for companies that want to reach new customers in international markets. But unless companies go beyond translation and illustrate a deep knowledge of a market\u2019s culture, shopping habits, technological preferences and more in their marketing, local consumers will often sense a \u201ccultural disconnect,\u201d and mosey on to other online stores and solutions.<\/p>\n
Those are high stakes. And these cultural nuances are rarely obvious for newcomers to emerging markets.<\/p>\n
But your company can discover some of these cultural differences\u2014and how to savvily address them\u2014with the knowledge found in our latest e-book, Fluency Isn\u2019t Enough<\/i>. It provides winning tactics to serve global customers using translation and powerful cultural insights:<\/p>\n\n
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