{"id":1201,"date":"2016-10-18T00:00:00","date_gmt":"2016-10-18T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1201"},"modified":"2016-10-18T00:00:00","modified_gmt":"2016-10-18T00:00:00","slug":"best-practices-for-brand-translations","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/best-practices-for-brand-translations\/","title":{"rendered":"Best Practices for Brand Translations"},"template":"","blog_categories":[13,107,15],"resource_categories":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1201","blog","type-blog","status-publish","hentry","blog_categories-motionpoint-news","blog_categories-translation-technology","blog_categories-website-translation"],"acf":{"blog_short_description":"Great care must be taken when presenting a brand's unique voice to consumers in other markets, writes a MotionPoint exec.","news_inline_styles":"","blog_video_id":"","article_body":"
\"\"<\/figure>\n

Good translations require linguistic fluency, writes Charles Whiteman in a recent blog post<\/a> at Talking New Media<\/i>. But great translations\u2014what MotionPoint calls \u201cbrand-perfect\u201d translations\u2014require creativity, cultural knowledge and an awareness of a brand\u2019s voice and verve.<\/p>\n

Brand-perfect translations are particularly important when companies enter new online markets, wrote Whiteman, MotionPoint\u2019s VP of Client Services.<\/p>\n

\u201cWhen international consumers have their choice, they\u2019ll drop (English content) for content in their own language\u201d nearly every time, Whiteman wrote. \u201cIn fact, 60% of English-fluent global consumers rarely or never make purchases on English-language websites.\u201d <\/p>\n

To combat this attrition rate, companies should provide artfully-crafted online content, presented in their languages of choice. Whiteman then provided several insights regarding brand-perfect translations, and how they can generate surges in website traffic, conversions and revenue.<\/p>\n<\/p>\n

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