{"id":1178,"date":"2016-09-21T00:00:00","date_gmt":"2016-09-21T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1178"},"modified":"2016-09-21T00:00:00","modified_gmt":"2016-09-21T00:00:00","slug":"with-mobile-the-skys-the-limit","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/with-mobile-the-skys-the-limit\/","title":{"rendered":"With Mobile, the Sky&#8217;s the Limit"},"template":"","blog_categories":[9,13],"resource_categories":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1178","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies","blog_categories-motionpoint-news"],"acf":{"blog_short_description":"A MotionPoint exec shares several smart ways airlines can best serve globe-trotting smartphone owners.","news_inline_styles":"","blog_video_id":"","article_body":"<figure style=\"text-align: center; float: right;\"><img decoding=\"async\" alt=\"\" src=\"\/\/www.motionpoint.com\/wp-content\/themes\/motionpoint\/images\/content\/news\/CharlesWhiteman_200x250-2.png\"><\/figure>\n<p>  Airline passengers are some of the most mobile-savvy consumers in the world. So why do so many airlines admit that they don\u2019t provide great mobile experiences to these affluent, influential customers? <br \/>\n It\u2019s a topic MotionPoint SVP of Client Services Charles Whiteman addresses in <a href=\"http:\/\/www.ttnworldwide.com\/Article\/16784\/Invest_in_localised_apps_and_mobile_sites\" target=\"_blank\">a guest post<\/a> at <i>Travel &amp; Tourism News Middle East<\/i>.<\/p>\n<p>  In the article, Whiteman outlines some of the challenges airlines are experiencing in serving global customers via mobile, and how the savviest of them are adapting to this new always-on, on-the-go world.<\/p>\n<p>  \u201cThese organizations understand that mobile is here to stay,\u201d Whiteman explains. \u201cProviding mobile-web experiences that rival the feature-rich quality of their desktop websites is quickly becoming a priority.\u201d<\/p>\n<p>  Whiteman offered several tips for airlines struggling to translate and optimize their mobile websites and apps for emerging markets. They include:<\/p>\n<ul>\n<li><b>Speak the Language:<\/b> Translating online experiences into a market\u2019s preferred language is a critical first step to succeeding in global markets <\/li>\n<li><b>Indentify Your Top Global Markets:<\/b> Analyze ticket sales, online traffic and more to identify markets that are generating the most business for your company\u2014and then serve them <\/li>\n<li><b>Consider Cellular Networks:<\/b> Different global markets have different cellular data speeds, bandwidth caps and more. Be mindful of these limits as you expand globally on the mobile web <\/li>\n<li>And more <\/li>\n<\/ul>\n<p>  You can gain many more insights into the tips listed here, and others, at <a href=\"http:\/\/www.ttnworldwide.com\/Article\/16784\/Invest_in_localised_apps_and_mobile_sites\" target=\"_blank\">the full story<\/a> at <i>Travel &amp; Tourism News Middle East<\/i>.<\/p>\n","article_body_code":"","news_image":{"ID":19880,"id":19880,"title":"Hero_Sky-is-the-Limit-100.jpg","filename":"Hero_Sky-is-the-Limit-100.jpg","filesize":96020,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Sky-is-the-Limit-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/prioritize-mobile-first-markets-in-your-global-marketing-strategy\/hero_sky-is-the-limit-100\/","alt":"","author":"2","description":"    \t","caption":"","name":"hero_sky-is-the-limit-100","status":"inherit","uploaded_to":1988,"date":"2019-02-06 00:00:00","modified":"2019-02-06 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