{"id":1166,"date":"2016-09-02T00:00:00","date_gmt":"2016-09-02T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1166"},"modified":"2016-09-02T00:00:00","modified_gmt":"2016-09-02T00:00:00","slug":"fluency-that-transcends-translation","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/fluency-that-transcends-translation\/","title":{"rendered":"Fluency That Transcends Translation"},"template":"","blog_categories":[107,15],"resource_categories":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1166","blog","type-blog","status-publish","hentry","blog_categories-translation-technology","blog_categories-website-translation"],"acf":{"blog_short_description":"By leveraging nuanced cultural knowledge of international markets, businesses stand to generate more global sales and revenue than ever before.\n","news_inline_styles":"","blog_video_id":"","article_body":"<figure style=\"text-align: center; float: right;\"><img decoding=\"async\" alt=\"\" src=\"\/\/www.motionpoint.com\/wp-content\/themes\/motionpoint\/images\/content\/news\/CharlesWhiteman_200x250-2.png\"><\/figure>\n<p>  Smart companies are always looking to reach untapped markets through digital channels. But the smartest companies are finding success by communicating with online customers in their languages of choice, writes Charles Whiteman in a guest post at <i>Webbiquity<\/i>.<\/p>\n<p>  But providing in-language shopping experiences won\u2019t guarantee sustained success, says Whiteman, MotionPoint\u2019s SVP of Client Services. Another kind of fluency is required: cultural fluency.<\/p>\n<p>  This nuanced approach to online communication really moves the needle in generating brand trust, engagement, conversions and revenue, Whiteman wrote. <\/p>\n<\/p>\n<p>  Learn more about how MotionPoint leverages cultural fluency to help its clients succeed by reading <a href=\"http:\/\/webbiquity.com\/social-media-marketing\/fluency-of-culture-not-language-is-key-to-winning-big-in-global-online-markets\/\" target=\"_blank\">the full story at <i>Webbiquity<\/i><\/a>.<\/p>\n","article_body_code":"","news_image":{"ID":11664,"id":11664,"title":"Hero_Fluency_that_Transcends-100.jpg","filename":"Hero_Fluency_that_Transcends-100.jpg","filesize":48329,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Fluency_that_Transcends-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/fluency-that-transcends-translation\/hero_fluency_that_transcends-100\/","alt":"","author":"2","description":"    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