{"id":1150,"date":"2016-08-11T00:00:00","date_gmt":"2016-08-11T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1150"},"modified":"2016-08-11T00:00:00","modified_gmt":"2016-08-11T00:00:00","slug":"what-the-rio-olympics-can-teach-your-company","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/what-the-rio-olympics-can-teach-your-company\/","title":{"rendered":"What the Rio Olympics Can Teach Your Company"},"template":"","blog_categories":[5,9],"resource_categories":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1150","blog","type-blog","status-publish","hentry","blog_categories-international-business-strategies","blog_categories-marketing-strategies"],"acf":{"blog_short_description":"Just like 2016 Olympics broadcasters, companies should deliver locally-resonant content if they want to delight global consumers.","news_inline_styles":"","blog_video_id":"","article_body":"

Growing companies can learn a lot from the Rio 2016 Olympic Games. For starters, take its more than 11,000<\/a> exceptional athletes. They\u2019re walking, talking examples of the value of hard work, perseverance and the relentless drive to excel\u2014qualities every great business should have.<\/p>\n

The international scope of the event can\u2019t be ignored, either: our great big world is much smaller during the Olympics. Different cultures and languages abound. That\u2019s something all companies should be mindful of, as they expand into new global markets, especially online.<\/p>\n

The Olympics has only two official languages, and ensuring one of those languages, French, is widely represented at the games is \u201ca daily fight,\u201d one francophone recently lamented<\/a>. But businesses aren\u2019t bound by such restrictions. As we\u2019ve reported<\/a>, serving online customers around the world in their preferred languages makes great business sense. Translation is the \u201ctable stakes\u201d for engaging new markets online.<\/p>\n

But another lesson companies can learn from the Olympics hails from how the games are broadcast around the world. U.S.-based readers know that NBC broadcasts footage to the American market. UK residents are served by the BBC. Viewers in France and Spain watch France T\u00e9l\u00e9visions and RTVE, respectively. And so on.<\/p>\n

But none of this coverage is identical, and it never has been. <\/b>Indeed, a headline from a media criticism magazine way back in 1986<\/a> read: No Two Countries See the Same Olympics.<\/i><\/p>\n<\/p>\n

And why should they? Viewer interests are as varied as the number of countries and Olympic sports themselves. Photogenic sports certainly get more screen-time than others, but viewer preferences ultimately reflect a country\u2019s \u201chistory, economics and social conditions,\u201d the magazine story said. That remains present today. Population and wealth<\/a> are key factors in a country\u2019s ability to raise successful Olympians. So is dominance in a few sports. That\u2019s apparent when comparing the broadcast schedules of America\u2019s NBC and the UK\u2019s BBC. The coverage is often wildly different: Yanks will see lots of gymnastics, swimming and beach volleyball; Brits see lots of equestrianism, cycling and rowing.<\/p>\n

Why? Firstly, local broadcasts and commentators provide authentic, culturally relevant play-by-plays like no foreigner ever could. Secondly, local viewers want to watch sports their countries\u2019 athletes excel at,<\/i> and broadcasters smartly cater to that.<\/p>\n

(It\u2019s true: At the 2012 London Olympics, the U.S. won nearly 60% of its medals in athletics and swimming. And while it\u2019s often jokingly said that UK athletes are only good at sports that involve sitting, like rowing, \u201cour dominance scores show that there is firm statistical basis for this claim,\u201d Goldman Sachs recently wrote<\/a>.) <\/p>\n

So what\u2019s the lesson for companies that are expanding to serve new global online markets? To successfully operate websites in new markets, you\u2019ll need more than translation. Much like these unique Olympiad broadcasts, you need resonant, localized content and commentary<\/b> to really connect with consumers.<\/p>\n

Localized content is different from traditional region-neutral, word-for-word translation. Instead, localization leverages words and phrases that really resonate within specific markets. After all, consumers transact more on sites that literally\u2014and figuratively\u2014speak their language the best.<\/p>\n

The word \u201cpopcorn\u201d is a good example of this. In Spanish, we know of at least five unique words for this single term that are only understood in particular countries. Using the incorrect region-specific translation would alienate consumers, and lead to lower conversions.<\/p>\n

Indeed, localization can supercharge brand awareness and trust in new markets, leading to greater customer interest. We\u2019ve helped many of our clients improve their global sites\u2019 engagement by identifying opportunities to update their translated content with such localizations.<\/p>\n

For instance, for one travel industry client, we localized a site\u2019s user experience and some content. Weeks later, site impressions had grown by nearly 75%. Its SERP ranking<\/a> rose an average of 11 positions, as well. We helped an airline client boost checkouts by nearly 45% with peppy, native-friendly localizations of promotional copy.<\/p>\n

This tactic can transcend text translation, too. We\u2019ve launched on-site, in-language marketing campaigns tied to regional holidays, or to promote a company\u2019s cross-border shipping policy. These holiday-based localizations have generated 25% more conversions than average. A cross-border shipping promotion increased checkout rates rose by nearly 30%, contributing to an incremental revenue increase of over $2.5 million.<\/p>\n<\/p>\n

The takeaway is clear:<\/b> As we see with every Olympic Games, the world is getting smaller\u2014an axiom that\u2019s especially true in online business. Companies that engage new global online markets not only in the right language \u2026 but with the right localizations \u2026 are poised to bring home the gold.<\/p>\n","article_body_code":"","news_image":{"ID":11504,"id":11504,"title":"Hero_Rio-Olympics-100.jpg","filename":"Hero_Rio-Olympics-100.jpg","filesize":62093,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Rio-Olympics-100.jpg","link":"https:\/\/www.motionpoint.com\/hero_rio-olympics-100\/","alt":"","author":"2","description":" \t","caption":"","name":"hero_rio-olympics-100","status":"inherit","uploaded_to":0,"date":"2016-08-11 00:00:00","modified":"2016-08-11 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Rio-Olympics-100-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Rio-Olympics-100-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Rio-Olympics-100-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Rio-Olympics-100-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Rio-Olympics-100-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Rio-Olympics-100.jpg","2048x2048-width":2000,"2048x2048-height":450}},"social_image":{"ID":11505,"id":11505,"title":"OG_Rio-Olympics-100.jpg","filename":"OG_Rio-Olympics-100.jpg","filesize":94486,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Rio-Olympics-100.jpg","link":"https:\/\/www.motionpoint.com\/og_rio-olympics-100\/","alt":"","author":"2","description":" \t","caption":"","name":"og_rio-olympics-100","status":"inherit","uploaded_to":0,"date":"2016-08-11 00:00:00","modified":"2016-08-11 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":1046,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Rio-Olympics-100-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Rio-Olympics-100-300x157.jpg","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Rio-Olympics-100-768x402.jpg","medium_large-width":768,"medium_large-height":402,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Rio-Olympics-100-1024x536.jpg","large-width":1024,"large-height":536,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Rio-Olympics-100-1536x803.jpg","1536x1536-width":1536,"1536x1536-height":803,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Rio-Olympics-100.jpg","2048x2048-width":2000,"2048x2048-height":1046}},"callout_article":[],"news_image_url":"","featired_article_image":false,"featured_article":[],"featured_article_description":"","blog_image":{"ID":11504,"id":11504,"title":"Hero_Rio-Olympics-100.jpg","filename":"Hero_Rio-Olympics-100.jpg","filesize":62093,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Rio-Olympics-100.jpg","link":"https:\/\/www.motionpoint.com\/hero_rio-olympics-100\/","alt":"","author":"2","description":" \t","caption":"","name":"hero_rio-olympics-100","status":"inherit","uploaded_to":0,"date":"2016-08-11 00:00:00","modified":"2016-08-11 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Rio-Olympics-100-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Rio-Olympics-100-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Rio-Olympics-100-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Rio-Olympics-100-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Rio-Olympics-100-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Rio-Olympics-100.jpg","2048x2048-width":2000,"2048x2048-height":450}},"hero_image":{"ID":11504,"id":11504,"title":"Hero_Rio-Olympics-100.jpg","filename":"Hero_Rio-Olympics-100.jpg","filesize":62093,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Rio-Olympics-100.jpg","link":"https:\/\/www.motionpoint.com\/hero_rio-olympics-100\/","alt":"","author":"2","description":" \t","caption":"","name":"hero_rio-olympics-100","status":"inherit","uploaded_to":0,"date":"2016-08-11 00:00:00","modified":"2016-08-11 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Rio-Olympics-100-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Rio-Olympics-100-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Rio-Olympics-100-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Rio-Olympics-100-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Rio-Olympics-100-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Rio-Olympics-100.jpg","2048x2048-width":2000,"2048x2048-height":450}},"news_resource_card":{"ID":11504,"id":11504,"title":"Hero_Rio-Olympics-100.jpg","filename":"Hero_Rio-Olympics-100.jpg","filesize":62093,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Rio-Olympics-100.jpg","link":"https:\/\/www.motionpoint.com\/hero_rio-olympics-100\/","alt":"","author":"2","description":" \t","caption":"","name":"hero_rio-olympics-100","status":"inherit","uploaded_to":0,"date":"2016-08-11 00:00:00","modified":"2016-08-11 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Rio-Olympics-100-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Rio-Olympics-100-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Rio-Olympics-100-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Rio-Olympics-100-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Rio-Olympics-100-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Rio-Olympics-100.jpg","2048x2048-width":2000,"2048x2048-height":450}},"translate_this_blog":"NO","localize_blog":"global","recommended_blog_1":"","recommended_article_url_1":"","recommended_blog_2":"","recommended_article_url_2":"https:\/\/www.motionpoint.com\/resources\/what-is-website-localization\/","recommended_blog_3":"","recommended_article_url_3":"https:\/\/www.motionpoint.com\/resources\/translation\/13-Challenges-website-localization-projects\/","article_word_count":"861","article_read_time":"3","banner_image":{"ID":142810,"id":142810,"title":"Website-Translation-Survival-Guide-250-x-500.png","filename":"Website-Translation-Survival-Guide-250-x-500.png","filesize":23360,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Survival-Guide-250-x-500.png","link":"https:\/\/www.motionpoint.com\/blog\/can-neural-machine-translation-compete-with-human-translation-part-two\/website-translation-survival-guide-250-x-500\/","alt":"","author":"2","description":" \t","caption":"","name":"website-translation-survival-guide-250-x-500","status":"inherit","uploaded_to":1351,"date":"2020-09-30 00:00:00","modified":"2021-11-23 15:04:12","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":250,"height":500,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Survival-Guide-250-x-500-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Survival-Guide-250-x-500-150x300.png","medium-width":150,"medium-height":300,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Survival-Guide-250-x-500.png","medium_large-width":250,"medium_large-height":500,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Survival-Guide-250-x-500.png","large-width":250,"large-height":500,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Survival-Guide-250-x-500.png","1536x1536-width":250,"1536x1536-height":500,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Survival-Guide-250-x-500.png","2048x2048-width":250,"2048x2048-height":500}},"banner_image_europe":false,"banner_link":"https:\/\/www.motionpoint.com\/resources\/translation\/website-translation-survival-guide\/","keep_learning_cards":[{"keep_learning_card_image":{"ID":13600,"id":13600,"title":"shutterstock_546704527.jpg","filename":"shutterstock_546704527.jpg","filesize":19412,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_546704527.jpg","link":"https:\/\/www.motionpoint.com\/shutterstock_546704527\/","alt":"","author":"2","description":" \t","caption":"","name":"shutterstock_546704527","status":"inherit","uploaded_to":0,"date":"2020-09-09 00:00:00","modified":"2020-11-03 13:42:10","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":500,"height":281,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_546704527-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_546704527-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_546704527.jpg","medium_large-width":500,"medium_large-height":281,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_546704527.jpg","large-width":500,"large-height":281,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_546704527.jpg","1536x1536-width":500,"1536x1536-height":281,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_546704527.jpg","2048x2048-width":500,"2048x2048-height":281}},"keep_learning_card_title":"What Is Website Translation?","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/resources\/what-is-website-translation\/"},{"keep_learning_card_image":{"ID":17562,"id":17562,"title":"Best-Practice---Hero.jpg","filename":"Best-Practice-Hero-1.jpg","filesize":19381,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Best-Practice-Hero-1.jpg","link":"https:\/\/www.motionpoint.com\/blog\/the-8-challenges-of-lean-marketing-teams\/best-practice-hero-2\/","alt":"","author":"2","description":" \t","caption":"","name":"best-practice-hero-2","status":"inherit","uploaded_to":1756,"date":"2018-05-21 00:00:00","modified":"2018-05-21 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":500,"height":219,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Best-Practice-Hero-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Best-Practice-Hero-1-300x131.jpg","medium-width":300,"medium-height":131,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Best-Practice-Hero-1.jpg","medium_large-width":500,"medium_large-height":219,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Best-Practice-Hero-1.jpg","large-width":500,"large-height":219,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Best-Practice-Hero-1.jpg","1536x1536-width":500,"1536x1536-height":219,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Best-Practice-Hero-1.jpg","2048x2048-width":500,"2048x2048-height":219}},"keep_learning_card_title":"Learn Today\u2019s Best Practices for Website Translation","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/resources\/learn-todays-best-practices-for-website-translation\/"},{"keep_learning_card_image":{"ID":20322,"id":20322,"title":"MPWorksWithEverything_Hero.jpg","filename":"MPWorksWithEverything_Hero.jpg","filesize":230570,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/MPWorksWithEverything_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/how-motionpoint-works-with-every-technology-language-and-vendor\/mpworkswitheverything_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"mpworkswitheverything_hero","status":"inherit","uploaded_to":1520,"date":"2019-04-17 00:00:00","modified":"2021-05-14 14:59:36","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/MPWorksWithEverything_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/MPWorksWithEverything_Hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/MPWorksWithEverything_Hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/MPWorksWithEverything_Hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/MPWorksWithEverything_Hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/MPWorksWithEverything_Hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"keep_learning_card_title":"How MotionPoint Works with Every Technology, Language and Vendor","keep_learning_link_text":"Read the blog","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/how-motionpoint-works-with-every-technology-language-and-vendor\/"},{"keep_learning_card_image":{"ID":15364,"id":15364,"title":"NeedForSpeed_Hero.jpg","filename":"NeedForSpeed_Hero.jpg","filesize":127558,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/NeedForSpeed_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/the-need-for-speed-in-website-translation\/needforspeed_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"needforspeed_hero","status":"inherit","uploaded_to":1536,"date":"2020-05-13 00:00:00","modified":"2020-05-13 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/NeedForSpeed_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/NeedForSpeed_Hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/NeedForSpeed_Hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/NeedForSpeed_Hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/NeedForSpeed_Hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/NeedForSpeed_Hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"keep_learning_card_title":"The Need for Speed in Website Translation","keep_learning_link_text":"Read the blog","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/the-need-for-speed-in-website-translation\/"}],"featured_resource_card":"n\/a","meta_title":"What the Rio Olympics Can Teach Your Company","meta_description":"MotionPoint solves the operational complexity and cost of website localization.","meta_keywords":"rio olympics website, official language of the olympics","blog_author":[{"ID":33917,"user_firstname":"Reagan","user_lastname":"Evans","nickname":"reaganevans","user_nicename":"reaganevans","display_name":"Reagan Evans","user_email":"revans@motionpoint.com","user_url":"","user_registered":"2023-05-26 14:06:13","user_description":"Reagan Evans is MotionPoint\u2019s SVP of Sales. He has a strong background in sales and data management and has nearly 10 years of executive level experience in the field. He uses his expertise in global sales, new business development, sales production, and data organization to drive MotionPoint's market expansion and new client acquisition. Evans leverages MotionPoint\u2019s industry-leading technology to drive sales and ensure higher customer satisfaction.","user_avatar":"\"Reagan"}]},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog\/1150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=1150"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog_categories?post=1150"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=1150"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=1150"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=1150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}