{"id":1144,"date":"2016-08-09T00:00:00","date_gmt":"2016-08-09T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1144"},"modified":"2016-08-09T00:00:00","modified_gmt":"2016-08-09T00:00:00","slug":"generating-success-through-tailored-content","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/generating-success-through-tailored-content\/","title":{"rendered":"Generating Success Through Tailored Content"},"template":"","blog_categories":[5,9,13],"resource_categories":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1144","blog","type-blog","status-publish","hentry","blog_categories-international-business-strategies","blog_categories-marketing-strategies","blog_categories-motionpoint-news"],"acf":{"blog_short_description":"Our Global Growth analyst shares five powerful trends with financial services companies.","news_inline_styles":"","blog_video_id":"","article_body":"<figure style=\"text-align: center; float: right;\"><img decoding=\"async\" alt=\"Eric Watson\" src=\"\/\/www.motionpoint.com\/wp-content\/themes\/motionpoint\/images\/content\/news\/EricWatson.png\"><figcaption>Eric Watson<\/figcaption><\/figure>\n<p>  Financial services companies often achieve global success when they deliver tailored, highly-relevant content to their international customers, writes Eric Watson at <a href=\"http:\/\/www.the-future-of-commerce.com\/2016\/08\/08\/5-trends-financial-services\/\" target=\"_blank\"><i>The Future of Customer Engagement and Commerce<\/i> blog<\/a>.<\/p>\n<p>  Companies that tap into this, and four other emerging trends, can win big around the world, Watson wrote.<\/p>\n<p>  For instance, \u201cinstitutions that showcase their cross-border banking services, or highlight educational content (such as a helpful \u2018how to\u2019 on building a positive credit history) earn trust and transactions,\u201d Watson wrote. \u201cWe\u2019ve seen this content resonate with users. After one bank presented this kind of tailored content, sessions to those website sections accounted for up to 50% of site traffic.\u201d<\/p>\n<p>  Other emerging trends for expanding financial companies to watch and leverage include:<\/p>\n<ul>\n<li>Serve Customers in Their Preferred Language <\/li>\n<li>Customers Respond to Localized Online Services <\/li>\n<li>Wisely Serve Mobile-First Consumers <\/li>\n<li>Improve Content in Localized Mobile Apps <\/li>\n<\/ul>\n<p>  Learn more about each trend\u2014and discover powerful anecdotes and success metrics of financial services companies that have embraced these trends\u2014by reading the full story at <i><a href=\"http:\/\/www.the-future-of-commerce.com\/2016\/08\/08\/5-trends-financial-services\/\" target=\"_blank\">The Future of Customer Engagement and 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