{"id":1130,"date":"2016-07-18T00:00:00","date_gmt":"2016-07-18T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1130"},"modified":"2016-07-18T00:00:00","modified_gmt":"2016-07-18T00:00:00","slug":"speaking-miamis-language-via-mobile","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/speaking-miamis-language-via-mobile\/","title":{"rendered":"Speaking Miami\u2019s Language via Mobile"},"template":"","blog_categories":[5,9,13],"resource_categories":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1130","blog","type-blog","status-publish","hentry","blog_categories-international-business-strategies","blog_categories-marketing-strategies","blog_categories-motionpoint-news"],"acf":{"blog_short_description":"Companies should court mobile-first consumers in their preferred languages, our SVP says.","news_inline_styles":"","blog_video_id":"","article_body":"
\"\"<\/figure>\n

MotionPoint contributed its expertise to a recent story in the South Florida Business Journal<\/i>, which focused on Miami\u2019s standing as one of the United States\u2019 most mobile-friendly cities.<\/p>\n

The story cited a third-party study that identified cities with the \u201cbest and fastest access to Internet and the largest number of mobile phone stores per capita,\u201d the story said.<\/p>\n

MotionPoint SVP of Client Services Charles Whiteman was quoted in the article. <\/p>\n

Companies keen to engage Miami\u2019s residents should create authentically translated, in-language mobile experiences for South Florida\u2019s Spanish speakers, Whiteman told the Journal<\/i>. Forty percent<\/a> of the region\u2019s population speaks Spanish.<\/p>\n

\u201cWe\u2019ve found that with websites that do not provide Spanish, their average mobile traffic is significantly reduced,\u201d he said.<\/p>\n

U.S.-based Spanish speakers are considered mobile-first \u201cpower users\u201d who access the web most often through their smartphones. It\u2019s essential for businesses to accommodate their preferences, Whiteman said. Those that do (such as MotionPoint client JetBlue<\/a>) see great gains.<\/p>\n<\/p>\n

Read the full story at the South Florida Business Journal<\/i><\/a>.<\/p>\n","article_body_code":"","news_image":{"ID":11304,"id":11304,"title":"Hero_Miami_Mobile-100.jpg","filename":"Hero_Miami_Mobile-100.jpg","filesize":74947,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Miami_Mobile-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/speaking-miamis-language-via-mobile\/hero_miami_mobile-100\/","alt":"","author":"2","description":" \t","caption":"","name":"hero_miami_mobile-100","status":"inherit","uploaded_to":1130,"date":"2016-07-18 00:00:00","modified":"2016-07-18 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Miami_Mobile-100-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Miami_Mobile-100-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Miami_Mobile-100-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Miami_Mobile-100-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Miami_Mobile-100-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Miami_Mobile-100.jpg","2048x2048-width":2000,"2048x2048-height":450}},"social_image":{"ID":11305,"id":11305,"title":"OG_Miami_Mobile-100.jpg","filename":"OG_Miami_Mobile-100.jpg","filesize":172451,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Miami_Mobile-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/speaking-miamis-language-via-mobile\/og_miami_mobile-100\/","alt":"","author":"2","description":" \t","caption":"","name":"og_miami_mobile-100","status":"inherit","uploaded_to":1130,"date":"2016-07-18 00:00:00","modified":"2016-07-18 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":1046,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Miami_Mobile-100-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Miami_Mobile-100-300x157.jpg","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Miami_Mobile-100-768x402.jpg","medium_large-width":768,"medium_large-height":402,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Miami_Mobile-100-1024x536.jpg","large-width":1024,"large-height":536,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Miami_Mobile-100-1536x803.jpg","1536x1536-width":1536,"1536x1536-height":803,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Miami_Mobile-100.jpg","2048x2048-width":2000,"2048x2048-height":1046}},"callout_article":[],"news_image_url":"","featired_article_image":false,"featured_article":[],"featured_article_description":"","blog_image":{"ID":11304,"id":11304,"title":"Hero_Miami_Mobile-100.jpg","filename":"Hero_Miami_Mobile-100.jpg","filesize":74947,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Miami_Mobile-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/speaking-miamis-language-via-mobile\/hero_miami_mobile-100\/","alt":"","author":"2","description":" \t","caption":"","name":"hero_miami_mobile-100","status":"inherit","uploaded_to":1130,"date":"2016-07-18 00:00:00","modified":"2016-07-18 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Miami_Mobile-100-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Miami_Mobile-100-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Miami_Mobile-100-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Miami_Mobile-100-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Miami_Mobile-100-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Miami_Mobile-100.jpg","2048x2048-width":2000,"2048x2048-height":450}},"hero_image":{"ID":11304,"id":11304,"title":"Hero_Miami_Mobile-100.jpg","filename":"Hero_Miami_Mobile-100.jpg","filesize":74947,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Miami_Mobile-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/speaking-miamis-language-via-mobile\/hero_miami_mobile-100\/","alt":"","author":"2","description":" \t","caption":"","name":"hero_miami_mobile-100","status":"inherit","uploaded_to":1130,"date":"2016-07-18 00:00:00","modified":"2016-07-18 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Miami_Mobile-100-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Miami_Mobile-100-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Miami_Mobile-100-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Miami_Mobile-100-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Miami_Mobile-100-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Miami_Mobile-100.jpg","2048x2048-width":2000,"2048x2048-height":450}},"news_resource_card":false,"translate_this_blog":"NO","localize_blog":"global","recommended_blog_1":"","recommended_article_url_1":"","recommended_blog_2":"","recommended_article_url_2":"https:\/\/www.motionpoint.com\/resources\/translation\/ease-benefits-of-proxy-approach\/","recommended_blog_3":"","recommended_article_url_3":"https:\/\/www.motionpoint.com\/resources\/how-motionpoint-localizes-content-for-mobile-apps\/","article_word_count":"238","article_read_time":"1","banner_image":false,"banner_image_europe":false,"banner_link":"","keep_learning_cards":[{"keep_learning_card_image":{"ID":17460,"id":17460,"title":"shutterstock_290156963.jpg","filename":"shutterstock_290156963.jpg","filesize":26369,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_290156963.jpg","link":"https:\/\/www.motionpoint.com\/blog\/infographic-arabic-on-the-internet-is-rapidly-growing\/shutterstock_290156963\/","alt":"","author":"2","description":" \t","caption":"","name":"shutterstock_290156963","status":"inherit","uploaded_to":1746,"date":"2018-05-16 00:00:00","modified":"2018-05-16 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":500,"height":334,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_290156963-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_290156963-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_290156963.jpg","medium_large-width":500,"medium_large-height":334,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_290156963.jpg","large-width":500,"large-height":334,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_290156963.jpg","1536x1536-width":500,"1536x1536-height":334,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_290156963.jpg","2048x2048-width":500,"2048x2048-height":334}},"keep_learning_card_title":"What\u2019s the difference between traditional translation, localization, transcreation and transliteration?","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/resources\/difference-between-traditional-translation-localization-transcreation\/"},{"keep_learning_card_image":{"ID":15362,"id":15362,"title":"ominichannel-hero.jpg","filename":"ominichannel-hero.jpg","filesize":32226,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/the-need-for-speed-in-website-translation\/ominichannel-hero\/","alt":"","author":"2","description":" \t","caption":"","name":"ominichannel-hero","status":"inherit","uploaded_to":1536,"date":"2020-05-13 00:00:00","modified":"2020-05-13 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":600,"height":230,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero-300x115.jpg","medium-width":300,"medium-height":115,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero.jpg","medium_large-width":600,"medium_large-height":230,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero.jpg","large-width":600,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero.jpg","1536x1536-width":600,"1536x1536-height":230,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero.jpg","2048x2048-width":600,"2048x2048-height":230}},"keep_learning_card_title":"Localize your content for omnichannel use.","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/approach\/localize-omnichannel-content\/"},{"keep_learning_card_image":{"ID":11302,"id":11302,"title":"mobile-fly-social1.jpg","filename":"mobile-fly-social1.jpg","filesize":32067,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/mobile-fly-social1.jpg","link":"https:\/\/www.motionpoint.com\/blog\/speaking-miamis-language-via-mobile\/mobile-fly-social1\/","alt":"","author":"2","description":" \t","caption":"","name":"mobile-fly-social1","status":"inherit","uploaded_to":1130,"date":"2016-07-18 00:00:00","modified":"2016-07-18 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":1200,"height":630,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/mobile-fly-social1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/mobile-fly-social1-300x158.jpg","medium-width":300,"medium-height":158,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/mobile-fly-social1-768x403.jpg","medium_large-width":768,"medium_large-height":403,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/mobile-fly-social1-1024x538.jpg","large-width":1024,"large-height":538,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/mobile-fly-social1.jpg","1536x1536-width":1200,"1536x1536-height":630,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/mobile-fly-social1.jpg","2048x2048-width":1200,"2048x2048-height":630}},"keep_learning_card_title":"With Mobile, the Sky\u2019s the Limit","keep_learning_link_text":"Read the blog","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/with-mobile-the-skys-the-limit\/"},{"keep_learning_card_image":{"ID":19932,"id":19932,"title":"CulturalFluencyTransforms_Hero.jpg","filename":"CulturalFluencyTransforms_Hero.jpg","filesize":204879,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/CulturalFluencyTransforms_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/start-serving-u-s-hispanic-customers-with-your-next-website-redesign\/culturalfluencytransforms_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"culturalfluencytransforms_hero","status":"inherit","uploaded_to":1993,"date":"2019-03-28 00:00:00","modified":"2019-03-28 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/CulturalFluencyTransforms_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/CulturalFluencyTransforms_Hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/CulturalFluencyTransforms_Hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/CulturalFluencyTransforms_Hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/CulturalFluencyTransforms_Hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/CulturalFluencyTransforms_Hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"keep_learning_card_title":"\u2018Cultural Fluency\u2019 Transforms Site Visitors Into Customers","keep_learning_link_text":"Read the blog","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/cultural-fluency-transforms-site-visitors-into-customers\/"}],"featured_resource_card":"n\/a","meta_title":"Speaking Miami\u2019s Language via Mobile","meta_description":"MotionPoint solves the operational complexity and cost of website localization.","meta_keywords":"mobile application, localization services, mobile site localization","blog_author":[{"ID":59,"user_firstname":"MotionPoint","user_lastname":"","nickname":"Chris Hutchins","user_nicename":"chris-hutchins","display_name":"MotionPoint","user_email":"chutchins@motionpoint.com","user_url":"","user_registered":"2014-11-04 00:00:00","user_description":"","user_avatar":"\"MotionPoint\""},{"ID":59,"user_firstname":"MotionPoint","user_lastname":"","nickname":"Chris Hutchins","user_nicename":"chris-hutchins","display_name":"MotionPoint","user_email":"chutchins@motionpoint.com","user_url":"","user_registered":"2014-11-04 00:00:00","user_description":"","user_avatar":"\"MotionPoint\""}]},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog\/1130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=1130"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog_categories?post=1130"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=1130"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=1130"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=1130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}