{"id":1121,"date":"2016-07-07T00:00:00","date_gmt":"2016-07-07T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=1121"},"modified":"2016-07-07T00:00:00","modified_gmt":"2016-07-07T00:00:00","slug":"fluency-delivers-success-for-expanding-companies","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/fluency-delivers-success-for-expanding-companies\/","title":{"rendered":"Fluency Delivers Success for Expanding Companies"},"template":"","blog_categories":[5,9,13],"resource_categories":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-1121","blog","type-blog","status-publish","hentry","blog_categories-international-business-strategies","blog_categories-marketing-strategies","blog_categories-motionpoint-news"],"acf":{"blog_short_description":"Our SVP\u2019s thought leadership was featured in Advertising Week and The Huffington Post.","news_inline_styles":"","blog_video_id":"","article_body":"
\"\"<\/figure>\n

The combined power of linguistic and cultural fluency can make all the difference between a company\u2019s success and failure in new global markets, writes Charles Whiteman at The Huffington Post.<\/i><\/p>\n

Linguistic Fluency<\/h2>\n

In one post, Whiteman\u2014MotionPoint\u2019s SVP of Client Services\u2014reminds readers that English is no longer the lingua franca<\/i> of the Internet. \u201cToday\u2019s global consumers demand translated materials that are just as confident, artful and alluring as those found in flagship English-speaking markets,\u201d he writes.<\/p>\n

Companies that leverage resonant translations that capture the ethos and verve of their brands stand to see more website traffic, conversions and revenue on their global websites, Whiteman says.<\/p>\n

Read the full story at The Huffington Post<\/i><\/a>.<\/p>\n

Cultural Fluency<\/h2>\n

In another post, Whiteman warned companies about the dangers of \u201cone size fits all\u201d approach to expansion and marketing in global markets. Such tone-deaf moves can lead to costly mistakes in\u2014and withdrawals from\u2014new markets.<\/p>\n

The solution, Whiteman writes, is possessing clear insights into the consumer behavior and cultural nuances of these markets. This commitment to cultural fluency generates more consumer lean-in, which results in better brand awareness and higher revenues.<\/p>\n<\/p>\n

Read the full story at The Huffington Post.<\/i><\/a><\/p>\n","article_body_code":"","news_image":{"ID":11214,"id":11214,"title":"Hero_Success_Through_Fluency-100.jpg","filename":"Hero_Success_Through_Fluency-100.jpg","filesize":95212,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Success_Through_Fluency-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/fluency-delivers-success-for-expanding-companies\/hero_success_through_fluency-100\/","alt":"","author":"2","description":" \t","caption":"","name":"hero_success_through_fluency-100","status":"inherit","uploaded_to":1121,"date":"2016-07-07 00:00:00","modified":"2016-07-07 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